Social media marketing effectiveness and measurements tells you about social media marketing overview ,its effectiveness and the eight steps to measure

1. Dinesh Babu Pugalenthi
Digital Marketing Consultant
www.dineshbabu.asia
Effectiveness &Measurement
Presented By

2. Social Media
Era
Started 10yrs ago2004
2005
2006

3. 62%
38%
TIME SPEND BY MARKETERS / WEEK
Spend five hours or more
Spend ten hours or more
Social Media Marketing Industry Report – Stelzner, 2009

4. Social Media Marketing Effectiveness
DEPENDS ON
• QUALITY
• BUILDING TRUST
• INTEGRATION WITH OTHER MEDIA
PLATFORMS

5. SOCIAL MEDIA
MARKETING
MEASUREMENT
Eight Steps to precisely measure
the social media marketing
effectiveness
Establish a baseline
Create activity timeliness
Monitor the volume of mentions
Measure transactional precursors
Look at transactional data
Overlay all data
Look for Patterns
Prove and disapprove relationship

6. www.dineshbabu.asia