Discovery Research Group is a market research solutions provider that has been conducting research for over 25 years. They've recently launched a social media research product. This presentation outlines the process.

1. [Product Name] Insert Product Photograph Here Your Logo Here (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com Social Media Research The World is Talking Are you measuring?

5. Social Media Research Process (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com Define Research Need, Research Questions, Analytic & Data Analysis Requirements Identify Sample Sources (websites, Twitter, Facebook, RSS, Forums, etc.) ID Sample Frame, Quotas, N Size Based on Appropriate Statistical Representation Scrape Web Data Based on Sample Frame Is Current Sample Large Enough to Meet Sampling Requirements NO YES

6. Social Media Research Process (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com Convert Unstructured Text to Quantifiable Data (Keep in Mind Analytical Design) Text Analytics, Coding of Unstructured Text, Sentiment Identification Statistical Analysis on Quantified Data (Sentiment Analysis, Time Series, Satisfaction Measures, etc.) Presentation Formats & Added Options Dashboards Executive Reports PowerPoint Added to Survey Data For More Analysis Ad Hoc (Repeat Process) Tracking (Maintain)

9. [Product Name] Insert Product Photograph Here Your Logo Here (p) 800-678-3748 (e) info@DiscoveryResearchGroup.com (w) www.DiscoveryResearchGroup.com Presented by: Vaughn Mordecai 6975 Union Park Center, Ste. 450 Midvale, UT 84047 800.678.3748 [email_address] www.DiscoveryResearchGroup.com