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- 1. PR 101 Getting Your Story Told Michelle Russo Senior Vice President Corporate Affairs and Communications
- 3. Strategic Public Relations More valuable than ever before
Notas del editor
- Welcome again! I’m Michelle Russo with the Corporate Communications team, which includes Media Relations, Internal Communications and Corporate Social Responsibility, the group who created and planned today’s marathon! My team helped me create some slides to take you through, but my goal is to make this a dialogue – an interactive workshop, not a speech. So, I will go through the slides quickly to highlight some tips, and then I will take all of your questions. First, a little about me. I’ve been at Discovery for 6 ½ years. Before Discovery, I was the spokesperson on Media Regulation at the Federal Communications Commission for 5 years. I have also served as a media consultant on two Presidential campaigns and I’ve held leadership positions on several non-profit boards. And with all that experience, I’m here to tell you that Public Relations is an art, not a science. Which means I can think I’ve done everything right, and then I cross my fingers and my toes that the article will turn out well. So, Let’s get started.
- REPORTER’S DEADLINE: East Coast vs. West Coast Monthies vs. dailies