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SearchLove Boston 2013_Ross Hudgens_Actionable Content Marketing Tips
1.
Actionable Content Marketing
Strategies Ross Hudgens, Founder, Siege Media @RossHudgens http://siegemedia.com
2.
CONTENT MARKETING IS PAINFUL.
3.
@ROSSHUDGENS AHH OUCH OUCH OUCH, OUCH,
OUCH, OUCH, OUCH
4.
CONTENT MARKETING REQUIRES REPETITION AND
CONSISTENCY.
5.
EMAIL EMAIL EMAIL EMAIL @ROSSHUDGENS
6.
CONTENT MARKETING REQUIRES CONSTANT, ITERATIVE
ACTION.
7.
ACT ONE: ACTIONABLE WAYS TO
GET LINKS
8.
TIME-BASED BRAND MENTIONS @ROSSHUDGENS SEARCH
BY DATE TO FIND RECENT RESULTS
9.
ALLINURL:/tag/BRAND/ @ROSSHUDGENS SEARCH BY DATE TO
FIND RECENT RESULTS
10.
SPOT FOR A LINK
DROP.. AND A SALE FORUMS..?
11.
CREATE UNIQUE EMPLOYEE PAGES WHICH
PAGE ARE JOURNALISTS LINKING TO?
12.
LINK RECLAMATION ON
SITES LINKING TO TWITTER, NOT YOUR DOMAIN BECAUSE TWITTER RANKS FIRST, IT GETS MORE LINKS
13.
D/L YOUR TWITTER
ARCHIVE + USE BULK BACKLINK CHECKER TO CHECK FOR LINKS TO TWEETS
14.
SCRAPE YOUR G+
SERP + USE BULK BACKLINK CHECKER TO CHECK FOR LINKS TO POSTS
15.
REVERSE IMAGE SEARCH
ON PERSONAL BRAND AVATARS
16.
COMPETITIVE PERSONAL BRAND RESEARCH
17.
DOMAIN NAME MISSPELLINGS http://tlcseo.com/brand-link-misspellings/
18.
MONITOR STOLEN IMAGES http://www.imageraider.com
19.
LOCATE OWNED VIDEOS
WITH LINKS FROM PAGES NOT ALSO LINKING TO YOUR SITE OSE FOR NON EMBEDS
20.
GOOGLE SEARCH YOUR CHANNEL’S MOST
POPULAR VIDEOS
21.
CHECK PLAYBACK LOCATIONS
IN YOUR YOUTUBE DASHBOARD
22.
YESWARE EMAIL PLUGIN TRACK
OPEN RATES, A/B TEST AND GENERATE REPORTS EASILY
23.
LINKCLUMP EASILY BULK OPEN A
SET OF URLS http://siege.cm/linkclump
24.
LINK SEARCH TOOL http://www.soloseo.com/tools/linkSearch.html INSTANTLY GENERATE SEARCH OPERATORS
25.
SUBSCRIBE TO NEWSLETTER
TO QUICKLY FIND PERSONAL CONTACT INFO @ROSSHUDGENS
26.
SEARCH “SITE:TWITTER.COM/USERN AME EMAIL” TO
QUICKLY FIND SOMEONE’S CONTACT CREDIT: @MMSTILL / @STOKEDSEO
27.
ACT TWO: ACTIONABLE WAYS TO
IMPROVE SOCIAL PUSH
28.
7K FOLLOWERS AND NO
CONTENT SHARING?!? LINKEDIN COMPANY PAGES
29.
THERE WE GO!
30.
REALIGN SOCIAL FOCUS GOTOMEETING.. WHERE’S
LINKEDIN? @ROSSHUDGENS
31.
ADD CLIENT SOCIAL
ACCOUNTS TO E-MAIL SIGNATURE @ROSSHUDGENS -- Ross Hudgens Community Outreach, Pepsi facebook.com/pepsi | @pepsi
32.
TWITTER SEO
33.
KW IN NAME KW
IN ACCT NAME CONFIRMED ACCOUNT KWs IN DESCRIPTION REAL AUTHORITY
34.
REQUIRED TWITTER SCHEDULING YOUR
AUDIENCE IS DISPERSED.. WHY AREN’T YOU?
35.
EASY SCHEDULING IN
TWEETDECK @ROSSHUDGENS
36.
BEEF UP YOUR
EMAIL MARKETING
37.
DIFFERENTIATE YOUR SHARE
BUTTONS @ROSSHUDGENS
38.
ADD TRUST SYMBOLS
ON SECONDARY PAGES, NOT JUST HOMEPAGE http://www.conversion-rate-experts.com/articles/
39.
SLIDESHARE GOLD ($50/MO) GOLD
NOT
40.
ADD LINKS TO
SLIDESHARE W/ GOLD GOLD
41.
ADD E-MAIL CAPTURE
FORMS ON DECK DOWNLOAD W/ GOLD THEY SEE THIS FORM WHEN THEY CLICK HERE.
42.
PAY WITH A
_BLANK_ http://www.tqdir.com
43.
FACEBOOK POSTS W/ 80
CHARACTERS OR LESS GET 23% MORE ENGAGEMENT SOURCE: siege.cm/14FjFsR
44.
ACT THREE: ACTIONABLE WAYS TO
CONNECT TO YOUR AUDIENCE
45.
RELATIONSHIP BUILDING WITH TWITTER
FAVORITES / +1s @ROSSHUDGENS
46.
CREATE A PRIVATE
CUSTOMER / HIGH INTENT LIST.. THEN GIVE A $#% @ROSSHUDGENS
47.
INFLUENCERS ON PINTEREST http://pinterest.com/search/people/?q=KEYWORD
48.
INFLUENCERS ON HACKER
NEWS
49.
INFLUENCERS ON YOUTUBE http://www.youtube.com/channels
50.
INDIRECT MENTION OF INFLUENCERS LIKELY
TO SEE CONTENT EGO APPEALS
51.
@ROSSHUDGENS ARTICLE MENTION IN MOZ TOP
10
52.
ACT FOUR: ACTIONABLE WAYS TO
GET MORE TRAFFIC
53.
http://siegemedia.com/infographic-embed-codes GET MORE CLICKTHROUGHS
& SAFE LINKS FROM INFOGRAPHICS
54.
RANK USING SLIDESHARE
AUTHORITY MY SEARCHFEST PRESENTATION
55.
COMMENT EARLY ON
POSTS LIKELY TO RANK MONITOR INDUSTRY BLOGS AND JUMP ON NEW POSTS WITH GOOD KW TARGETING
56.
NEWSLETTER SIGNUPS ON CONTACT
FORMS @ROSSHUDGENS
57.
MAKE SOMETHING AMAZING?
INVITE COLLEAGUES TO SIGNUP OTHERS @ROSSHUDGENS
58.
THE POWER OF
THE DEFAULT OPTION DEFAULT TO CHECKED TO GET MORE SIGNUPS
59.
EMAIL UPDATES AS
NAV ELEMENT USE MINIMALISTIC SUBNAV TO DRIVE SIGNUPS @ROSSHUDGENS
60.
MENTION YOUR PRODUCT/SERVICE
AS A FEATURE OF A LARGER CASE STUDY
61.
NOW GO DO SOMETHING.
62.
Ross Hudgens, Founder,
Siege Media @RossHudgens http://siegemedia.com E-Mail: ross@siegemedia.com
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