SEO for Wordpress Slides

•Descargar como PPTX, PDF•

8 recomendaciones•2,020 vistas

Distilled

Tecnología

Wordpress SEO
Luke Masters, Rob Millard

#SEOWordpress

What to change out of the box...
1. Permalinks
2. Titles
3. Headings
4. Breadcrumbs
5. Disallow, no index content
6. Conditional sidebar content
7. 404 page
8. Delete default content

WARNING!

Making changes to code can go wrong really
fast!

Make sure to back everything up!

Permalinks

Get rid of parameters and numbers

/%postname%/ is probably the best all round solution

but if you want to use categories in your URL use: /%category%/%postname%/

Titles

Flip the titles
(post title)-(category name)-(site name)

Check header.php for:
<title><?php wp_title(''); ?></title>

Check the code before Google finds it!

Headings
Check your headings structure

Dive into the code for your:

single.php
category.php
page.php
home.php
index.php

Check the CSS code!

Breadcrumbs

Use them as they help:

• internal linking
• usability
• time on site

Disallow No Index Content
Disallow: /tag/
Disallow: /archives/
Disallow: /wp-admin/
Disallow: /wp-includes/
Noindex: /tag/
Noindex: /archives/
Noindex: /wp-admin/
Noindex: /wp-includes/

Conditional Sidebar Content

• Relevance of link
• Page Types
• Content Areas

http://codex.wordpress.org/Conditional_Tags#Variable_Sidebar_Content

404 Page

Mo Content:

<ul>
<?php
wp_get_archives('title_li=&type=postbypost&limit=15');
?>
</ul>

1. Wordpress SEO
2. No Category Base
3. Facebook Comments
4. Pagination
5. Social Sharing
6. Askimet

Of course you can…
• Submit to directories
• Guest post
• Article marketing
• Comments
• Manual outreach
• Etc.

But I’m talking about…

Other
Bloggers
RSS
Email
newsletter

Your Blog
Post
Twitter

Facebook

Internal
links

Create a Promotion Network for your content

Because…

• It will be more efficient
• Self perpetuates
• Makes the most of every post
• (Good) content is expensive

RSS

• Needs to be prominent
• Set up for categories/tags
• Autodiscovered
• Feedburner for stats
• Plugins

Email newsletter

• Feedburner
• Set up your own (e.g. Mailchimp)
• Plugins

• Send frequency? What is appropriate for your site?
• Send one offs when you have something you want to break?

Twitter
• Sharing: Tweet this buttons (plugin
or https://twitter.com/about/resources/)
• Building followers: Twitter widget
• Invite feedback on Twitter
• Run interviews or games on Twitter
• Interacting
• Post blog posts with TwitterFeed
(or manually for better returns)
• Crowdbooster to find the best time of day
to tweet

Facebook
• Sharing: Facebook buttons (plugin/widget)
• Building fans
• Integrate fans widget
• Integrate comments
• Share exclusively on Facebook
• Interacting
• Share content!

Other Bloggers

Add to
Build a
Identify Interact relevant
relationship
email list

Internal links

• Related posts - YARPP
• Contextual links (plugins)
• Good tagging and categories

Más contenido relacionado

Más de Distilled

SearchLove London 2019 - Lindsay Wassell - Managing Multinational & Multiling...

Distilled

SearchLove London 2019 - Dr. Pete Meyers - Scaling Keyword Research: More Isn...

Distilled

Log File Analysis is rarely touched on by the average SEO... but you're missing out on data that is pure gold. Imagine not "guesstimating" how Googlebot and other crawlers behave on a website with traditional crawling tools and actually knowing how Google is crawling a client's site? Imagine not having to play by the 1000 row limit in search console (without delving into the coding or the API) and having limitless data? All of this and more can be done with Log File Analysis. Learn how to actually get log files from clients (without making their brain hurt from excessive SEO jargon) and handle different Log File Types & how to diagnose any crawling issue by analysing crawling rates by sub-folder or by crawl depth, seeing behaviours on low value add URLs, reviewing how Googlebot behaves based on page speed and much, much more! This talk is for any level of SEO, and starts from the absolute basics to more advanced checks that can be performed quickly to bring massive value to clients and reveal big wins for any website.

SearchLoveLondon 2019 - Faisal Anderson - Spying on Google: Using Log File An...

Distilled

It’s easy to get swept away by monthly search volume and to forget that behind every search there is a person with a specific motivation and set of needs to fulfil. This talk will look at how you can use Google’s algorithmic rewriting of the SERPs to help you identify those motivations so you can effectively optimise for intent and query context to improve the ranking performance of your landing pages. This talk will also help you understand how you can use this information to create more tailored online experiences for your prospective customers and how the same workflows can be applied for more general business intelligence insights.

SearchLove London 2019 - Rory Truesdale - Using the SERPs to Know Your Audience

Distilled

In this broad look at search trends and searcher data, Rand will explore the key changes affecting search marketers and those seeking to earn influence through Google. From zero-click searches, to tough choices on structured data, to the new ways Google is using information consensus and weighting particular types of authority, this presentation will make every marketer a more strategic thinker about search.

SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019

Distilled

Optimising crawl budget and encouraging search engine indexation are concepts most SEOs are familiar with. But the devil is in the details. Especially as best practices have altered in recent years and will do so again with the introduction of indexing APIs by both Google and Bing. Should you control crawlers with robots directives? Or XML sitemaps? Or submit via the APIs? Or just let Google figure it out? In this session, Jes will delve into the optimal way to get your content into search engines fast.

SearchLove London 2019 - Jes Scholtz - Giving Robots an All Access Pass

Distilled

Search is a channel that can’t live in a silo. In order to be its most effective, search teams have to collaborate successfully across paid, organic, content and more. Get tips for integrating and collaborating from the hard knocks and learnings of merging an organic, paid and performance content team into one Discoverability group. Find out how we went from three teams of individual experts to one integrated Discoverability powerhouse, and learn from our mistakes and wins as you apply the principles in your own company.

SearchLove London 2019 - Heather Physioc - Building a Discoverability Powerhouse

Distilled

SearchLove London 2019 - Andi Jarvis - The Science of Persuasion

Distilled

SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...

Distilled

With the assistance of Doc Brown, Greg's back from the future with a detailed playbook for Local SEO in 2020. If you're working with a business with a physical location or that serves customers in a particular geographic area, this presentation will outline exactly what you need to do if you want more visibility in local searches in 2020. Learn how Local SEO is different, how to write and optimize content, how to build local links, how to make a better first impression with Google My Business, and how to rock your customer reviews. You'll learn everything you need to know to help your business stand out from competitors and attract more customers in 2020.

SearchLove London 2019 - Greg Gifford - Doc Brown's Plutonium-powered Local S...

Distilled

SearchLove London 2019 - Sarah Gurbach - Using Qualitative Data to Make Human...

Distilled

SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-T

Distilled

SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019

Distilled

The introduction of voice answers and featured snippets requires significant time investment for SEO teams that are already struggling to keep up with expanding scope. This session will help digital marketers scale their instant answer research and optimization to get quick results without stretching contributors too thin.The introduction of voice answers and featured snippets requires significant time investment for SEO teams that are already struggling to keep up with expanding scope. This session will help digital marketers scale their instant answer research and optimization to get quick results without stretching contributors too thin.

SearchLove Boston 2019 - Courtney Cox Wakefield - Voice Search and Instant An...

Distilled

Signed exchanges? ITP? SEO is a constantly updating discipline, and to succeed we have to understand the technologies the web is running on. The current pace of change is high and there are a wealth of changes that are going to impact how we do effective SEO. Signed Exchanges mean Google can serve pages from your domain from their servers. Intelligent Tracking Prevention means that your analytics are about to be transformed. Googlebot updates may increase the pressure to adopt new web technologies to compete. In this session Tom is going to outline some of the important changes, help you understand what they mean for your SEO efforts, and show you how you can prepare.

SearchLove Boston 2019 - Tom Anthony - Search in 2020: Technologies That Will...

Distilled

There's only one KPI that every client has: more. More traffic, more leads—more of whatever metric you're reporting. Ten percent growth? Why wasn't it fifteen? Six hundred shares? Why wasn't it 1,000? If we can't set relative, valid benchmarks, we can't set expectations. Reporting becomes a Sisyphean task. This leads to friction with our direct contact and—critically—weakens the ability of our data to translate throughout an organization.

SearchLove Boston 2019 - Derek Gleason - Benchmarking Success for Client Site...

Distilled

A few minutes in your favorite keyword research tool, a few minutes reading top results in Google, and a few hours drafting... that post will perform, right? Not so fast. The landscape is more saturated and algorithms are more mature than ever before. We need to think bigger. In this talk, Kameron will share what tools are in her “full-stack writer” toolkit along with clear examples of what this looks like put into practice.

SearchLove Boston 2019 - Kameron Jenkins - The Modern Search Writer’s Toolkit

Distilled

SearchLove Boston 2019 - Joy Hawkins - 10 Ways to Get Results with Local SEO

Distilled

We know that Google wants to align their results with the websites that make searchers happy. We expect to see more and more ranking factors that align with this - whether based on actual usage data, machine-learned equivalents, or simply from evaluating algorithm changes based on their impacts on usage. But on our journey to that point, it's important to realize that changes made to improve conversion rate or UX could harm search performance, and vice versa. How do we navigate this complexity? That's what Will is going to be covering.

SearchLove Boston 2019 - Will Critchlow - SEO + CRO: When ‘What’s Good for Us...

Distilled

Search engines have spent years telling marketers to just focus on "making great content," but what does that truly mean to a robot? When you dig into Information Retrieval, the Computer Science behind search engines, it becomes clear that there is a specific statistical expectation that drives the understanding of what content is relevant for which queries. In this talk, Mike will be discussing the text analysis concepts behind how content is processed and how we as marketers can harness it to develop more optimized content.

SearchLove Boston 2019 - Michael King - Technical Content Optimization

Distilled

Más de Distilled (20)