Enterprise Social collaboration in hr strategy(1)

Enterprise Social Collaboration
in Human Resources Strategy
Why Now | Challenges & Opportunities

Brandon Seppa
Social Collaboration and Web Experience Consultant
IBM SWG - CEE, RCIS, Middle East, and Africa
#ibmsocialbiz

© 2012 IBM Corporation

Enterprise Social Collaboration in HR ...

Why now?

3 © 2012 IBM Corporation

Why Now?

#1 Knowledge work has changed

Work has become increasingly collaborative

Decision making is increasingly social (“group think”)

Knowledge Management is back!

The volume of information is staggering and growing rapidly
This information is critical to decision-making but it competes for our time!

The tools we employ must reflect the changing nature of our work

Why Now?

#2 Organizational structures have changed

Social Network Analysis
O’Brien
Senior Vice President

Jones Stock

Explorations Drilling Production
Williams Taylor Stock
Shapiro
Paine
G&G Petrophysical Production Reservoir
Cohen Cross Sen O’Brien Shapiro

Cohen
Smith Andrews Moore Paine Cole Jones

Hughes Miller Kelly Andrews

Ramirez Smith
Hughes Miller
Williams
Bell
Cross
Hussain
Cole
Taylor
Hussain
Ramirez Bell
Moore Sen
Kelly

Traditional org. charts do not reflect the way business really gets done

Why Now?

#3 Critical Business Processes have changed

no LJU

yes

VIE
yes
?
no WAW TLL

no PRG

yes
IST

The next phase of Business Process improvement will focus on human interaction

Why Now?

#4 Workforce demographics have changed
http://www.generations.com

“By 2014, 50 percent of all employed people will be M
Source: Millennials: 50% of Workforce
by 2014 February 2011
Source: Lancaster & Stillma (2003) Stillman
Source: Lancaster &

Purpose-built Social Collaboration tools are key to leveraging such a workforce

Why Now?

#5 Collaboration itself has changed

While not directly relevant to business, we must learn from their adoption

Why Now?
retirement

succession planning

hiring
professional
development
advancement

70%
leadership development

benefits

onboarding
recruiting

training
internal recruiting
offboarding

We have a mandate to get more out of our most expensive asset, our people

So if we accept that ...

… knowledge work has changed
… organizational structures have changed

… critical business processes have changed

… workforce demographics have changed

… collaboration itself has changed

… we need get more out of our most expensive asset (our people)

How do we proceed?

Transform the primary “Knowledge Work Console"
Empower people to better share, discover, and collaborate
Capitalize on high-ROI opportunities to streamline human interaction

Human Resources is leading the way forward

Enterprise Social Collaboration in HR ...

Challenges
&
Opportunities

“At the heart of every challenge, there is an opportunity”

Challenges & Opportunities

Challenge: “Who's Who in the Zoo?”



Challenge: “I know the type of person I need to help me, but … “

How do people find people
beyond the walls of their cubicle?

Do employees spend too much time looking
for expertise?

How do employees find people with the
right skills or knowledge across time
zones, projects, and organizational
boundaries?

How do colleagues find you and ascertain
what you know?

What are the people and teams around you
working on, and how can you
benefit?



Opportunity: Create people profiles



Opportunity: Encourage status and project updates



Opportunity: “Who else is interested in this topic? Maybe they can help me ...”



Opportunity: Foster the development of professional networks



Challenge: How to give experts a voice

“People want to both hear and be heard”

Are people encouraged to share what they
know?

Are employees empowered with tools that allow
them to socialize their experience to benefit
the business?

How do business leaders share their vision and
solicit feedback today?

Could the effectiveness of corporate or executive
communications be improved?



Opportunity: Inspire experts to share their knowledge



Opportunity: Give everyone a voice



Opportunity: Create more opportunities for feedback



Opportunity: Deliver more engaging corporate communications



Opportunity: Keep everyone informed



Opportunity: Empower non-technical users to keep content fresh and interesting



Challenge: How to break down organizational silos

“We have hired and trained people to
work in silos. We need to identify future
leaders who can operate in a globally
integrated company, and train them to
think and work globally.”

SVP HR, Invacare Corporation



HR Challenge: How to break down organizational silos (cont'd)

The tools we use today reflect organizational dysfuntion


HR Challenge: How to break down organizational silos (cont'd)

“ … companies that used social software
to collaborate across organizational silos
and to share information more broadly
reported improved market share.”
McKinsey
“The Rise of the Networked Enterprise”

What are you doing to bring people together
around their shared professional
interests?
How can bringing people together improve
collective understanding of markets,
products, practices, and competition?
Can better cross-organizational awareness
help mitigate duplicate
work/research/mistakes and share
best practices/successes?



Opportunity: Build communities of interest and practice



Opportunity: Improve the amount and quality of cross-organizational collaboration



Challenge: How to stop reinventing the wheel .... over and over again



Challenge: How to become more innovative

“The way to get good ideas is to get lots
of ideas, and throw the bad ones away”
Linus Pauling

Where do employees go today to share
ideas about existing/future
products/services?

… cost saving and revenue generating
ideas?

Is there a place where employees can go
today to see what ideas are being
developed and share their insight?

Do you have an effective mechanism to
harness employee input to drive
innovation?

Does your organization execute well on
new ideas?



Opportunity: Stimulate conversations about projects and priorities



Opportunity: Encourage the free and open exchange of ideas



Opportunity: Streamline the collaborative execution of good ideas



Challenge: Time is money

Fact: Employees spend 25% of their time just looking for information


Challenge: How to improve business decision making

Fact: In an average week, 42% of employees use the wrong information to make decisions


Opportunity: Deliver the right information and capabilities to improve productivity


What's the potential of realizing all of this opportunity ?


Visualizing the value of Social Collaboration in HR strategy

Social Network Analysis of all social collaboration at IBM for keyword “microfinance” (July 2011)


Visualizing the value of Social Collaboration in HR strategy (cont'd)

Social Network Analysis of all social collaboration at IBM for keyword “microfinance” (January 2012)


Conclusions

Immediate opportunities to leverage Social Collaboration
in Human Resources strategy for BIG business benefit

Connect people with expertise

Give everyone a voice

Facilitate more feedback

Break down organizational silos

Stop “reinventing the wheel”

Bring ideation together

Make access to information more intuitive

As in the past, Human Resources is leading this transformation

Thank you!

Brandon Seppa
Social Collaboration and Web Experience Consultant
IBM SWG - CEE, RCIS, Middle East, and Africa
#ibmsocialbiz

© 2012 IBM Corporation

Enterprise Social collaboration in hr strategy(1)

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