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Online Marketing Communication, a practical approach,[object Object],ThailandReisgids.nl,[object Object],Online marketing communication - ThailandReisgids.nl - case study,[object Object]
Objective of thispresentation,[object Object],“To show how online marketing communication in practice works for TRG….or not” ,[object Object],Online marketing communication - ThailandReisgids.nl - case study,[object Object]
Topics,[object Object],Introduction ThailandReisgids,[object Object],Our Unique Sellingcommunicationtools,[object Object],   Let themfindyouorfindthem…,[object Object],Campaignsuccess starts with the purpose,[object Object],Examples of ourcampaigns,[object Object],Socialnetworking – hype ornecessity?,[object Object],Future…?,[object Object],Online marketing communication - ThailandReisgids.nl - case study,[object Object]
Introduction ThailandReisgids - start,[object Object],Euro Leisure – Tourism management & consultancy company,[object Object],Thailand Tourism Master Plan (1999),[object Object], TAT – NL website (2000),[object Object], 100% information provider,[object Object], Largest Thailand information portal Benelux,[object Object],Online marketing communication - ThailandReisgids.nl - case study,[object Object]
Introduction TRG - now,[object Object],Repositioning: ,[object Object],From information site to travel seller.,[object Object],Now:  Thailand travel specialist.,[object Object],Selling tailor made tours, tickets, hotels, maps ,[object Object],Online marketing communication - ThailandReisgids.nl - case study,[object Object]
USC’s(uniquesellingcommunicationtools),[object Object], Thailand information,[object Object], Large database for newsletter,[object Object], Interaction through online forms and review forms,[object Object], Thailand map (offline),[object Object], Cross selling possibilities,[object Object],Online marketing communication - ThailandReisgids.nl - case study,[object Object]
Let themfindyouorfindthem…,[object Object],Search Engine Optimization (SEO),[object Object],Search Engine Advertizing (SEA),[object Object],Online marketing communication - ThailandReisgids.nl - case study,[object Object]
Online campaigns & success,[object Object],Definepurpose of campaign,[object Object],Online success is notjust “Online”,[object Object],Incentives,[object Object],Evaluation/ measure,[object Object],Online marketing communication - ThailandReisgids.nl - case study,[object Object]
Online Campaignsuccess starts withpurpose,[object Object], Generate traffic to website,[object Object], Get content,[object Object], Create awareness for new product or existing product,[object Object], Generate conversion & sales,[object Object], Fill database for mailings ,[object Object], Positioning/ branding,[object Object],Online marketing communication - ThailandReisgids.nl - case study,[object Object]
Campaign 1: Generatetraffic,[object Object],Online marketing communication - ThailandReisgids.nl - case study,[object Object]
Campaign 2: Content,[object Object],Online marketing communication - ThailandReisgids.nl - case study,[object Object]
Campaign 3: awareness,[object Object],Fortune cookies,[object Object],Online marketing communication - ThailandReisgids.nl - case study,[object Object]
Campaign 4: conversion & sales,[object Object],Online marketing communication - ThailandReisgids.nl - case study,[object Object]
Campaign 5: database,[object Object], Example Viral Marketing:  ,[object Object],Jump meenaar Thailand,[object Object],Online marketing communication - ThailandReisgids.nl - case study,[object Object]
Campaign 6: Positioning/ awareness,[object Object],Austrian Airlines campaign,[object Object],Online marketing communication - ThailandReisgids.nl - case study,[object Object]
Online success is notonly “online”…,[object Object],Create synergy between offline and online (multichannel),[object Object],Make use of free publicity (surveys),[object Object],Online marketing communication - ThailandReisgids.nl - case study,[object Object]
Socialnetworking…hype ornecessity?,[object Object],Could be a usable tool but:,[object Object],-What would you like to achieve?,[object Object],-How much time are you planning to spend on it?,[object Object],-Is the site a hype or well established network?,[object Object],-Right target groups for you?,[object Object],Twitter,[object Object],Online marketing communication - ThailandReisgids.nl - case study,[object Object]
The future…?,[object Object],G,[object Object],Google,[object Object],Microsoft,[object Object],Online marketing communication - ThailandReisgids.nl - case study,[object Object]
Thankyou! Geoffrey Davies,[object Object],Online marketing communication - ThailandReisgids.nl - case study,[object Object]

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