Overview research on Social Media most prevailing channels and their features.

1. In global and domestic scale
SOCIAL MEDIA MARKETING

2. SOCIAL MEDIA
MARKETING
Social Media Channels
Repeat targeted business
actions cost-effectively
Build relationships with customers
even when being not face-to-face
WHY SOCIAL MEDIA
MARKETING?
Attract prospects
easily

3. SOCIAL MEDIA
MARKETING
Social Media Channels
Repeat targeted business
actions cost-effectively
Build relationships with customers
even when being not face-to-face
Attract prospects
easily
WHY SOCIAL MEDIA MARKETING| BUILD
RELATIONS

4. Social media users
from all around the
world use similar
platform(s) to share
contents and interact
with each other 24/24
WHY SOCIAL MEDIA MARKETING|
BUILD RELATIONS

5. SOCIAL MEDIA
MARKETING
Social Media Channels
Repeat targeted business
actions cost-effectively
Build relationships with customers
even when being not face-to-face
Attract prospects
easily
WHY SOCIAL MEDIA MARKETING|
ATTRACT PROSPECTS

6. o
o
Social media users have a wide range of ages and genders.
Number of social networks users is increasing globally
WHY SOCIAL MEDIA
MARKETING|ATTRACT PROSPECTS

7. Social Media
Channels
SOCIAL MEDIA
MARKETING
SOCIAL MEDIA CHANNELS AND
SOCIAL MEDIA MARKETING

8. Social Media
Channels
SOCIAL MEDIA
MARKETING
SOCIAL MEDIA CHANNELS

9. Social Media
Channels
o Online communication channels
between people
o Allow exchange of user-generated
content
o Encourage the act of sharing and
interacting over contents.
SOCIAL MEDIA CHANNELS |
DEFINITION

10. Social Media
Channels
SOCIAL MEDIA CHANNELS |
POPULAR NAMES

11. Social Media
Channels
SOCIAL MEDIA
MARKETING
SOCIAL MEDIA MARKETING

12. Social Media
Marketing
o The process of gaining website
traffic or attention through social
media channels.
o Brands create profiles which give
them a personal identity.
o Using the social profile to promote
brand created or curated content
that will incite interest by their
target customer base.
SOCIAL MEDIA MARKETING
|DEFINITION

13. Social Media
Marketing
o CONVERSATIONS and COMMUNITY
o Suitable SOCIAL MEDIA CHANNEL(s)
o CUSTOMER-GENERATED contents
SOCIAL MEDIA MARKETING
|KEYWORDS

14. SOCIAL MEDIA LANDSCAPE 2013

15. SOCIAL MEDIA LANDSCAPE 2013
|Overview

16. Facebook, Twitter and Google
+ are at the centre of the
social media ecosystem 2013.
SOCIAL MEDIA LANDSCAPE 2013
|Overview

17. 4 main sectors around:
Publishing sector
Sharing sector
Discussing sector
Networking
sector
SOCIAL MEDIA LANDSCAPE 2013
|Overview

18. 4 main sectors around:
Publishing sector
Sharing sector
Discussing sector
Networking
sector
SOCIAL MEDIA LANDSCAPE 2013
|Publishing sector

19. Social Media channels that
encourage publishing and
contributing contents
Categories:
1, Blogging platform
Youtube, Vimeo (videos),
Pinterest, Flickr, Instagram
(photos), Slide Share (slides),
2, Wikis
Wikipedia, Wikia, Mahalo
SOCIAL MEDIA LANDSCAPE 2013
|Publishing sector

20. 4 main sectors around:
Publishing sector
Sharing sector
Discussing sector
Networking
sector
SOCIAL MEDIA LANDSCAPE 2013
|Sharing sector

21. sharing functions for
pictures, links, videos, music,
products,...
Categories:
1, Specified sharings
Wordpress, Live Journal, B
Blogger, TypePad, Over Blog
2, General sharrings
Tumblr, Vine, Spotify, Deez,
SOCIAL MEDIA LANDSCAPE 2013
|Sharing sector

22. 4 main sectors around:
Publishing sector
Sharing sector
Discussing sector
Networking
sector
SOCIAL MEDIA LANDSCAPE 2013
|Discussing sector

23. Social Media channels that
have base of discuss over
contents through chatting,
commenting, sharing
Categories:
1, Knowledge platform
Quora, Reddit, Stack Exchange
2, Mobile chat applicaitons
Skype, WhatsApp, SnapChat, Sina
Webo (China), Kakao Talk (Korea),
SOCIAL MEDIA LANDSCAPE 2013
|Discussing sector

24. 4 main sectors around:
Publishing sector
Sharing sector
Discussing sector
Networking
sector
SOCIAL MEDIA LANDSCAPE 2013
|Networking sector

25. Social Media channels for
establishing relationships
Categories:
1, B2C network
Badoo, Tagged, Zing Me ,
2, Professinal networks
LinkedIn, Viadeo, Xing,...
SOCIAL MEDIA LANDSCAPE 2013
|Networking sector

26. SOCIAL MEDIA LANDSCAPE 2013
|Top SMM tools

27. Facebook
Twitter
LinkedIn
Pinterest
Youtube
Facebook
SOCIAL MEDIA LANDSCAPE 2013
|Top SMM tools

28. Facebook
Twitter
LinkedIn
Pinterest
Youtube
Google +
SOCIAL MEDIA LANDSCAPE 2013
|Facebook Marketing

29. Facebook
Build Facebook Fanpage
SOCIAL MEDIA LANDSCAPE 2013
|Facebook Marketing |How

30. Objectives
Audiences
Facebook
Campaign, pricing,
scheduling
Build Facebook Fanpage
Connect with people
Create Facebook Ads
Run Ads
Measure Ads’
performances
SOCIAL MEDIA LANDSCAPE 2013
|Facebook Marketing |How

31. Facebook
o
Build Facebook Fanpage
Make sure the posts are relevant to
your audience and business
o
Connect with people
Be succinct, friendly and
conversational
o
Engage fans with quality
contents
Post quality content
regularly
Share photos and videos because
they tend to be more engaging
o
Ask questions or seek input
o
Give access to exclusive information
and specials
o
Be timely by posting about current
events, holidays or news
SOCIAL MEDIA LANDSCAPE 2013
|Facebook Marketing |How

32. Facebook
Build Facebook Fanpage
Connect with people
The art of spreading
o
Encourage people to interact with
your business (the power of WOM)
through events, questions, check-in
Engage fans with quality
contents
suggestion, exclusive sharing...
o
Influnce friends of fans
Expand reach to friends of fans by
sponsoring the posts/stories.
o
Measure the result: Page Insights,
Ads Manager,...
SOCIAL MEDIA LANDSCAPE 2013
|Facebook Marketing |How

33. Facebook
Customer Communication
Good
Brand exposure
Good
Traffic to sites
Good
SEO
Satisfactory
SOCIAL MEDIA LANDSCAPE 2013
|Facebook Marketing |Assessment

34. Facebook
Twitter
LinkedIn
Pinterest
Youtube
Google +
SOCIAL MEDIA LANDSCAPE 2013
|Twitter Marketing

35. Twitter
Twitter Sharing
Hashtag
SOCIAL MEDIA LANDSCAPE 2013
|Twitter Marketing |How

36. Twitter
Twitter Sharing
Twitter Advertising
SOCIAL MEDIA LANDSCAPE 2013
|Twitter Marketing |How

37. Twitter
Customer Communication
Good
Brand exposure
Good
Traffic to sites
Good
SEO
Satisfactory
SOCIAL MEDIA LANDSCAPE 2013
|Twitter Marketing |Assessment

38. Facebook
Twitter
LinkedIn
Pinterest
Youtube
Google +
SOCIAL MEDIA LANDSCAPE 2013
|LinkedIn Marketing

39. Display Advertising on LinkedIn
LinkedIn
Target
(Target the most affluent, influential, and
educated audience on social media)
Email Marketing: Sponsored Inmail
PPC Advertising
SOCIAL MEDIA LANDSCAPE 2013
|LinkedIn Marketing |How

40. Sponsored Updates on LinkedIn’s
newsfeed
LinkedIn
Create Ad Campaign
Target updates
Target
Set bid, budget, campaign duration
Publish
Company Page(s) on LinkedIn
(Content Marketing that delivers)
LinkedIn Showcase Pages
SOCIAL MEDIA LANDSCAPE 2013
|LinkedIn Marketing |How

41. Social Sharing
LinkedIn
Target
Publish
Extend
Authentic Access
Work with a LinkedIn Certified Developer Partner on
a custom solution
(Amplify messages through the LinkedIn network,
and extend quality traffic and data from LinkedIn to
branded sites)
Quality traffic
SOCIAL MEDIA LANDSCAPE 2013
|LinkedIn Marketing |How

42. LinkedIn
Customer Communication
Satisfactory
Brand exposure
Good
Traffic to sites
Bad
SEO
Satisfactory
SOCIAL MEDIA LANDSCAPE 2013
|LinkedIn Marketing |Assessment

43. Facebook
Twitter
LinkedIn
Pinterest
Youtube
Google +
SOCIAL MEDIA LANDSCAPE 2013
|Pinterest Marketing

44. Set up a busniess account on Pinterest
(Help people find your business on Pinterest)
Pinterest
Get started
Verify your website
(Show Pinners you’re a trustworthy source.)
Add the PIN IT button to your site
SOCIAL MEDIA LANDSCAPE 2013
|Pinterest Marketing |How

45. Pinterest
Get started
Create and organize boards
SOCIAL MEDIA LANDSCAPE 2013
|Pinterest Marketing |How

46. Pinterest
Get started
Promoted Pins
Create and organize boards
Motivate people to Pin and
Follow you
(image contains a “Promoted Pin”
label on the bottom. When users click
on the “i” button they are given details
and the option to click through for
even more)
Rich Pins
(movie, recipe, article, product, and
place)
Group boards
(Create group boards and invite
people who love your brand to
contribute)
SOCIAL MEDIA LANDSCAPE 2013
|Pinterest Marketing |How

47. Pinterest
Customer Communication
Bad
Brand exposure
Good
Traffic to sites
SEO
Good
Satisfactory
SOCIAL MEDIA LANDSCAPE 2013
|Pinterest Marketing |Assessment

48. Facebook
Twitter
LinkedIn
Pinterest
Youtube
Google +
SOCIAL MEDIA LANDSCAPE 2013
|Youtube/Video Marketing

49. Youtube
Channel icon and art
Getting a Youtube channel
Channel trailer
Add custom and social links
Publish video(s)
SOCIAL MEDIA LANDSCAPE 2013
|Youtube/Video marketing |How

50. Video
Youtube
Getting a Youtube channel
Managing your videos
Channel
Design
Dialouge
Subcribe and comment
Add Annotations to videos
Write captions
Keep setting social
SOCIAL MEDIA LANDSCAPE 2013
|Youtube/Video marketing |How

51. Youtube
Getting a Youtube channel
Managing your videos
Adwords for
videos
Embed on websites
(Video Ads)
Via Email and Social Media
Promoting your business
Send to blogs or other sites
Promote beyond
Youtube
SOCIAL MEDIA LANDSCAPE 2013
|Youtube/Video marketing |How

52. Youtube
Customer Communication
Good
Brand exposure
Good
Traffic to sites
SEO
Satisfactory
Good
SOCIAL MEDIA LANDSCAPE 2013
|Youtube/Video marketing
|Assessment

53. Facebook
Twitter
LinkedIn
Pinterest
Youtube
Google +
SOCIAL MEDIA LANDSCAPE 2013
|Google + Marketing

54. Google +
Get started
Create a G+ page
Link G+ page with Adwords
SOCIAL MEDIA LANDSCAPE 2013
|Google + Marketing |How

55. Google +
Get started
Get found
(The power of recommendation)
Get the +1 button on your sites
Inspire visitors to recommend
and share your contents with
+1 on your site
a website which gets more + 1
votes via search engine or
Google Plus will rank higher
in search result
SOCIAL MEDIA LANDSCAPE 2013
|Google + Marketing |How

56. Google +
convert your website traffic
to followers and increase
brand engagement across
Google by adding G+ badge
Get started
Get found
Promote G+ page on your site
Stay connected
Broadcast your brand by
beautiful contents
Google Hangouts On Air
Live broadcast on G+ to
connect closely with
customers
SOCIAL MEDIA LANDSCAPE 2013
|Google + Marketing |How

57. Google +
Customer Communication
Good
Brand exposure
Good
Traffic to sites
Satisfactory
SEO
Good
SOCIAL MEDIA LANDSCAPE 2013
|Google + Marketing |
Asseessment

58. 4.
MOBILE
1. FACEBOOK
ZING ME
GOOGLE +
SOCIAL
MEDIA
2.
FANPAGE
VIETNAMESE SOCIAL MEDIA
LANDSCAPE 2013
3.
WORD – OF MOUTH

59. 4.
MOBILE
1. FACEBOOK
ZING ME
GOOGLE +
SOCIAL
MEDIA
3.
WORD – OF MOUTH
2.
FANPAGE
VIETNAMESE SOCIAL MEDIA
LANDSCAPE 2013| Popular networks

60. The percentage of Social Media users in
Vietnam
Others
1.2
Go.vn
4
Tamtay.vn
4.62
Yume.vn
4.83
Linkedin
7.85
Wordpress
7.84
Blogger.com
7.64
Twitter
Source: INFOQ - GMO
RESEARCH (7,8/2013)
22.13
Google Plus (G+)
32.39
Zing me
54.73
Facebook
98.79
0
20
40
60
80
100
VIETNAMESE SOCIAL MEDIA
LANDSCAPE 2013 |Popular networks
120

61. o
The 3 most popular social networks in Vietnam are
Facebook, Zing Me and Google +, in order.
o
While Facebook is dominant all over the world, which
makes its reign obvious, Zing Me has done well as being the
most powerful domestic social network in Vietnam.
o
G+ is the third popular social network in Vietnam with
32.39 million users.
o
50% of users use Facebook more than 2 hours/day, while
the average time of using of other networks is less than
30 minutes/day.
VIETNAMESE SOCIAL MEDIA
LANDSCAPE 2013 |Popular networks

62. 4.
MOBILE
1. FACEBOOK
ZING ME
GOOGLE +
SOCIAL
MEDIA
2.
FANPAGE
VIETNAMESE SOCIAL MEDIA
LANDSCAPE 2013| Fanpage
3.
WORD – OF MOUTH

63. The percentage of users following brands on Social
Network
5%
34%
Follow and keep up with
brands
61%
Follow, keep up and interact
with brands
Don't follow at all
Source: INFOQ - GMO
RESEARCH (7,8/2013)
VIETNAMESE SOCIAL MEDIA
LANDSCAPE 2013 |Fanpage

64. o
Facebook Fanpage has
become the most
efffective social media
channel to connect
brands and customers.
Almost every brand presents in Vietnam, whether renown or not, has set up and develop a
strategic plan for their Facebook fanpage to engage with customers and prospects.
VIETNAMESE SOCIAL MEDIA
LANDSCAPE 2013 |Fanpage

65. Fanpage is the term now available on Zing Me, Zalo and other
popular web-based social networks in Vietnam.
VIETNAMESE SOCIAL MEDIA
LANDSCAPE 2013 |Fanpage

66. 4.
MOBILE
1. FACEBOOK
ZING ME
GOOGLE +
SOCIAL
MEDIA
3.
WORD – OF MOUTH
2.
FANPAGE
VIETNAMESE SOCIAL MEDIA
LANDSCAPE 2013| Word-of-mouth

67. o
WOM is the most trusted advertising vehicles in the world and in Vietnam.
o
With the help of technology, Word-of-Mouth marketing is empowered to
Social Media Marketing.
VIETNAMESE SOCIAL MEDIA
LANDSCAPE 2013| Word-of-mouth

68. 4.
MOBILE
1. FACEBOOK
ZING ME
GOOGLE +
SOCIAL
MEDIA
2.
FANPAGE
VIETNAMESE SOCIAL MEDIA
LANDSCAPE 2013| Mobile
3.
WORD – OF MOUTH

69. The percentage of devices used to access social networks per gender and
ages
120
100
80
60
40
20
0
18 - 25 yrs old
25 - 35 yrs
old
PC
35 - 45 yrs
old
Mobile
Male
Tablet
VIETNAMESE SOCIAL MEDIA
LANDSCAPE 2013| Mobile
Female
Source: INFOQ - GMO
RESEARCH (7,8/2013)

70. o
More and more users of all genders and ages use mobile to access to social
network.
o
Favourite OTT services (chat and messaging apps) has provided another effective
tools in social media marketing in Vietnam, thanks to their increasing number
of users.
: the first-mover Viber now have 3.5 million users in Vietnam.
: Kakao Talk and Line Messenger both have 1 million users in Vietnam.
: WeChat and WhatsApp are either functionally out of the the game
or having unknown number of users (too few to count).
VIETNAMESE SOCIAL MEDIA
LANDSCAPE 2013| Mobile

71. Zalo, Viber, Kakao Talk, Line battle in Vietnam
VIETNAMESE SOCIAL MEDIA
LANDSCAPE 2013| Mobile

72. Zalo has hit two
million users in May 2013
VIETNAMESE SOCIAL MEDIA
LANDSCAPE 2013| Mobile| Zalo

73. o
Zalo has a wide range of users and an enhanced
interactive platform with customized features
for Vietnamese users.
o
Zalo has enhanced functions for chatting:
celebrities icon, funny emoticons,..
o
The app provide tools for marketer to take
social marketing user on its platform.
VIETNAMESE SOCIAL MEDIA
LANDSCAPE 2013| Mobile| Zalo

74. Sticky message on Zalo’s newsfeed.
Zalo fanpage
VIETNAMESE SOCIAL MEDIA
LANDSCAPE 2013| Mobile| Zalo

75. o Zalo has become a great made-in-Vietnam channel in social media marketing
besides other globally popular web-based networks.
o It’s better to have short-term presence rather than use Zalo for long-term
social marketing plan.
VIETNAMESE SOCIAL MEDIA
LANDSCAPE 2013| Mobile| Zalo

76. THE END