ASIAN INSTITUTE OF MANAGEMENT 2013

Asian Institute of Management
Executive Education
& Lifelong Learning Center
http://excel.aim.eduprogram guide 2013
Think exceptionally, Lead real-time, Seize opportunities.
what's inside
Executive Education & Lifelong Learning Center
About us.
Accreditation and Rankings.
Assurance of Learning (AOL).
Vision and Mission.
Open Enrollment Programs.
Custom Programs.
Massage from the Dean.
Executive Education Programs
Entrepreneurship Development Programs

About us
Executive Education & Lifelong Learning Center - Asian Institute of Management
Mission Statement:
Discover how an AIM education can help
realize your potential as a leader.
Pursuant to this Mission:
Accreditation and Rankings:
We are committed towards making a difference in promoting the sustainable development of Asian societies by developing
professional, entrepreneurial, and socially responsible leaders and managers.
AIM is the Asian pioneer in international management
education. Established in 1968 with the Harvard Business
School, Asian academicians, and prominent business leaders,
the institute designs its masters and executive programs to
develop practicing managers in Asia’s emerging markets.
With 40,000 alumni, AIM has clientele and alumni worldwide
and meets the global accreditation standards of the US-
based Association to Advance Collegiate Schools of Business
(AACSB). AIM offers three degree programs – the Master in
Business Administration (both full time and executive), a
Master in Management and a Master in Development
Management. The institute is also well known for open
enrollment and custom executive programs for business and
non-business organizations.
• We offer leading-edge practitioner-oriented management programs and use learning technologies that are responsive
to our diverse markets;
• We promote research that elevates these programs to higher levels of excellence;
• We attract and develop an international faculty of distinctive competence and highly skilled and trained staff who
ensure the delivery of quality services;
• We nurture and sustain a culture that rewards professionalism, creativity, and excellence.
“AIM has developed since its genesis in 1968 a very rich and prolific set of interactions with the:
(a) business practitioner/owner,
(b) government officer, and
(c) civil association decision-maker worlds.
AIM´s relationship with these three constituencies is at the core of its operation. Examples of this area of excellence are the
wide variety of in-company degree and non-degree programs that constitute up to 60% of the school revenue, the rich and
relevant participation of people from these sectors as guest speakers in class, and the great convocation power AIM has
when it organizes events for policymaking and/or corporate social responsibility conferences in the ASEAN region.”
For Indonesia area, contact us: +6221 2965588, +6221 30050688 | martinus.benjamin@ultimatesmart.com
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Assurance of Learning Center (AoL)
The AOL Process:
Why do we need AOL?
1. GOOD QUALITY EDUCATION
2. CONTINUOUS IMPROVEMENT
3. ENHANCED REPUTATION
4. BEST PRACTICES
Introducing AIM's Assurance of Learning Center:
At AIM, we strive to achieve and maintain an environment of excellence in all our business education programs and assess
the success through Assurance of Learning activities.
What are the Criteria of Execellence in Business Education?
The AOL assessment process implemented by the programs should include the following steps:
Deﬁning Program Mission - to ensure clarity and
alignment of the program's target market and value
proposition with AIM's mission.
A
Formulating Learning Goals and Objectives - to ensure
alignment of learning goals with program's mission.
Faculty involvement and approval is required to make
these explicit and accepted by all.
B
Reviewing and Aligning Curriculum - checking to ensure
that learning goals and objectives are adequaltely
covered in various courses and program activities. If the
learning goals are adopted but not addressed in the
curricula, AOL process does not hold credence.
C
Drafting the Assessment Plan - the degree programs must
have an assessment plan which carries over into the
following school year(s). In these plans, the faculty has to
specify where, how, and when the program's learning
goals and objectives will be assessed. The results of the
assessments should be looked into and necessary
improvements should be made to the curriculum or
learning methodology.
D
Constructing Assessment Rubrics - these are used to score
the level of skill demonstrated by the students in each of
the learning objectives and corresponding "primary
traits". Individual faculty members are selected to draft
rubrics for review by the program faculty. The rubrics
indicate levels of skill demonstrated by students that
would "meet expectations" or be "above or below
expectations". Each degree program should have its own
set of rubrics.
E
Clarity and alignment of the program's target
market and value proposition with AIM's
mission.
Alignment of learning goals and objectives
with the program goals. The program goals
highlight the institution's vision and mission.
Promote continuous improvement through the
development and implementation of
outcomes assessment process specifying
where, how, and when the program's learning
goals objectives will be assessed.
Develop and enhance students in the business
programs to develop attributes such as skill
building, accountability, and networking.
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Assurance of Learning Center (AoL)
Assurance of Learning (AoL):
What is in it for the student?
Collecting Data - data for assessing program learning
outcomes should include course exams, written analysis
of cases (WAC) and project papers, real-life application
reports, oral exams, management research reports,
strategic management project reports, presentation of
walkabouts (i.e., field-based, real-world leadership
experiences), etc. The programs will collect data on a
representative sample of students for assessment
purposes.
F
Assessing Learning Outcomes - most commonly used
methods for assessing learning outcomes are selection,
course-embedded measures, and demonstration through
stand-alone testing or performance which are usually
done at the end of the course, semester or program. The
task of assessing student outcomes from sample data can
be performanced by program faculty and third parties
(e.g. alumni and researchers).
G
Presenting the Results - Bar graphs are commonly used to
present the results of assessments. The results are
presented to the faculty for comments and discussion of
alternative changes in the program's curriculum or
pedagogy. To close the gap between expected and actual
learning outcomes, if any.
H
Taking Action to Improve the Curriculum - in the initial
cycle, the faculty of each program decide to assess and
"close the loop" on the learning goals and objectives that
are defined by the institution.
I
Monitoring Curriculum Improvements and Planning
Future Cycles of AOL - one of the principal functions of the
AIM AOL board and AOL committees at the program level
is to monitor the effect of the curriculum changes made
by each program on student learning outcomes and
report this to the faculty, the Dean, President and Board of
Trustees/Board of Governors. Another important function
of these units is to ensure that the programs undertake an
assessment of all program goals and objectives at least
twice over the next five years.
J
As part of our commitment to quality, we have adopted specific learning goals for all degree programs. We engage in a
formal assessment process by assessing each of the learning goals on a periodic basis. From the assessment results, we
identify and implement improvements in our curriculum and pedagogy. In addition to the assessment of all degree
programs, AIM has started to do an assessment plan for some of its non-degree programs.
With the accreditation of our programs, our students will:
• Receive maximum value for their education.
• Fulfill the employer’s requirements for skill, knowledge,
and ability
• Provide a broader career choice because of the breadth
and scope of instruction.
• Enhances employability as students achieve specific
learning goals that meet market standards.
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EXCELL
Mission :
Learn.
Lead.
EXCELL.
Vision :
Objectives :
The Executive Education for Lifelong Learning Center (EXCELL) exists as the executive development arm of AIM. By the very
nature of its existence, EXCELL is and will remain connected to the corporate world. Living up to its desire to fulfill the vision
of developing ‘Asian’ leaders and to be recognized as the leading Asian center for excellent education and lifelong learning,
EXCELL continues to widen its reach within the region through its various world-class programs and keen sensitivity to the
needs of the corporate world.
AIM executive education first launched its general management programs in the 1970s and these signaled the birth of a
host of other programs categorized as: Degree Programs, Open Enrollment Programs, and Custom Programs.
To establish a strong presence in chosen strategic markets
To delight customers with world-class quality programs on a sustained and continuing basis.
To become a preferred partner of corporate universities.
To become a center for innovation in teaching and learning methodologies in executive education and lifelong
learning.
To be recognized as the leading Asian center for excellent executive education and lifelong learning.
To provide leading-edge, differentiated and results-oriented executive education programs that build managerial and
leadership capabilities and enable participants in such programs to become lifelong learners in learning organizations and
communities.
5

Open Enrollment Programs
While others may see obstacles in a world
of constant change, we help you see
opportunities.
Business Executive Education
Custom Programs:
Development Executive Education
AIM Open Enrollment Programs offer high-impact learning in 3 days to 6 weeks. Latest industry developments, results-
oriented coursework, acquisition of new career skills, professional networking and cultural exchanges are all part of the
caseroom experience. Participants are able to immediately translate what they have learned back to the workplace.
Programs cover key management issues in business and development.
• GENERAL MANAGEMENT
• BANKING AND FINANCE
• LEADERSHIP
• MARKETING
• SPECIAL PROGRAMS
• ENTREPRENEURSHIP
AIM EXCELL works closely with companies to develop and deliver results oriented solutions critical to business growth,
strategies and objectives. Our custom programs have a proven reputation for expanding knowledge and leadership
capacities that meet the specific corporate needs and challenges.
Custom programs can be delivered to your company’s location or at the offsite training facility of your choice.
Our custom course process includes
• Exploratory meetings
• Program design and development
• Program delivery and evaluation
• Follow-up
• GENERAL DEVELOPMENT
• Project and Procurement Management Course
(PPMC)
• Project Planning, Development and Management
(PPDM)
• Program for Development Managers (PDM)
• LEADERSHIP
• Leading and Managing Change (LMC)
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Message from the Dean
Prof. Gracia S. Ugut, PhD
Dean, Executive Education and Lifelong Learning
In a world of constant change, while others may see obstacles, you see
opportunities. But you don't want to leave too much to chance. You would
rather make your own choices than have them made for you. You want
nothing but the best and you like to be informed. To enhance your business
management experience, you are looking for solid business education and you
are now ready to invest - for yourself, for your company, and for the future.
Join us and experience executive education yourself.
ASIAN INSTITUTE OF MANAGEMENT
Eugenio Lόpez Foundation Building
Joseph R. McMicking Campus
123 Paseo DeRoxas Makati City 1260 Philippines
Please contact: Ms. Anika Paciente (EMBA) or Ms. Yola Genuino
Tel: (632) 8924011 ext. 2813/2806
Direct Line: (632) 465-2813/2806
Email: apaciente@aim.edu / ygenuino@aim.edu
Website : http://excell.aim.edu
http://execed.aim.edu
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GENERAL MANAGEMENT PROGRAM OVERVIEW RECOMMENDED FOR
LEADERSHIP PROGRAM OVERVIEW RECOMMENDED FOR
Basic Management Program
Three-week Program
The Basic Management Program (BMP) is an interactive training
program designed for organizations that need to equip their
first level managers with a broader management perspective
through an understanding of the basic management principles
and skills. It will teach the participants to understand the overall
functional organization of the company as well as the cross-
functional relationship among its units for an integrated
approach to management.
First-line managers, Unit supervisor,
Entrepreneurs
Management Development
Program
Six-week Program
The Management Development Program primes the
participating executive for personal transformation in the
strategy and leadership of the business, industry, country and
Asia in the global context. The progression oh themes, modules,
topics and learning activities deliberately become more
complex, as the participant engages co-participants, faculty,
resource persons and alumni as learning partners. The design of
the six-week program challenges vigor, rigor and humor of
individuals and encourages collaborative thinking and action.
Middle-to-upper level managers, Functional
specialists, Staff officers, Entrepreneurs,
Executives of family-owned firms
Top Management Program
One-week Program
The 2011 Top Management Program of the Asian Institute of
Management is not the usual executive training course that
espouses management buzzwords and fads like Blue Ocean,
7-S, SWOT, Porter, CSR. Rather, this is a workshop cum work-out
laboratory for executives who would like to address their
existing problems with fresh ideas and innovative approaches.
It is an intense, interactive 5-day program designed to develop
organizational culture that innovates and executes.
CEOs, COOs, Managing Directors, General
Managers, Vice President and Directors
Human Capital Management
Eight-day Program
Human Capital Management : Making HR and Business
Partnership Work is an eight-day program that examines in
depth the HR Value Proposition. It will provide HR professionals
with a clear line of sight to the marketplace by linking HR
activities to what the stakeholders value-and not what HR is
prepared to deliver. Indeed, value is defined by the receiver, not
by the giver.
To enable HR professionals to deliver value to its stakeholders,
the program will explore the perspectives of the customers who
buy the product or service; the shareholders who provide
capital; the functional executives in marketing, operations
and finance who create wealth for the enterprise; and the
employees who produce the product and deliver the service.
HR Practitioners and Consultants,
Senior Staff, and Line Leaders who wish to
maximize the performance and
potential of their human capital.
NEGOTIATIONS :
Changing the Rules of the Game…
Winning the Game
One-week Program
In today’s collaborative environment of mergers, strategic
alliances, and corporate change, it is essential to build
negotiation skills to attain corporate goals. This 5-day course
will provide negotiation skills as a critical framework for
corporate capability at all levels of the organization. The course
on Negotiation will benefit companies and individuals in
various fields of operations, as well as those involved in strategic
business planning of joint ventures, alliances and other strategic
partnerships.
Companies and individuals in sales, Human
resource development, Law, Banking,
Franchise operations, Strategic business
planning units.
Leadership Coaching Course Skills
for Strategic & Effective Coaching
Three day Program
The Leadership Coaching course is highly experiential,
effectively combining mini-lectures with extensive group work
and structured learning exercises. Participants will discover
ways to identify coaching opportunities, give and receive
feedback, and develop actions plans for improvement. They will
learn how to strengthen their listening skills, use appreciative
inquiry, and other methods to get to the core of an issue, and to
measure success. Participants will gain the necessary insight to
harness their own self-awareness and deal with emotions,
enabling them to improve their interactions and successfully
manage their employees and teams. They will return to the
workplace with knowledge and a new set of skills than can be
applied and shared with colleagues.
Business leaders, Managers, and
professionals working with and in a team.
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BANKING & FINANCE PROGRAM OVERVIEW RECOMMENDED FOR
Finance for Senior
Executives Program
One-week Program
Finance for Senior Executives (FSE) addresses the needs of Non
Finance Senior Executives from various fields of specialization
who want to gain a more integrated perspective of the inter-
related functions of a firm. The course provides an
understanding of the underpinning financial concepts in
strategic decisions. The program’s tiered structure is appropriate
for executives with varying levels of familiarity with financial
concepts.
Senior Executives from non-finance
functions.
Enterprise-Wide Risk
Management Program
One-week Program
A course is designed to help the participant develop an
integrated, firm-wide, and risk-aware view of firm strategy and
implementation. At the end of the course, the participant will
be able to use the tools of risk management to identify major
uncertainties facing his organization, assess opportunities and
potential losses, develop alternatives for risk handling and
assess these alternatives in light of his organization’s business
goals.
Senior Executives of major functional areas
or business units.
Strategic Finance Program
One-week Program
A course designed to help the Senior Finance Executive play a
key role in measuring, creating and protecting firm value
through the Finance function. The participant will come to
understand the role of the available tools for measuring
performance, assessing risk, increasing firm value, and creating
strategic alignment.
Senior Finance Executives.
Measuring and Managing
Corporate Performance Program
One-week Program
The course offers the participants a deeper understanding of
the company’s integrated strategy involving markets,
competitors, employees, and customers. The participants leave
the program prepared to create value by leveraging their
organizations, financial, physical, and human capital. It also
presents the framework and models for integrating systems
across all business functions and initiatives. The course provides
tools and techniques that are used by organizations to
implement strategy and sustain competitive advantage.
Senior Finance and Planning Executives, as
well as other leaders-managers.
Strategic Investment
Management Program
One-week Program
A highly rewarding course leading to a broad range of various
opportunities within the financial sector. It covers the syllabus
of general investment management and develops an extensive
understanding in a range of specialized areas such as the
management of equity and bond portfolios, company and
project valuation, commodities and foreign exchange products,
alternative investments including derivatives and structured
products, and hedge funds.
Fund Managers, Investors, Relationship
Officers, Compliance and Internal Audit
specialists and Executives in the area of
private banking/wealth management.
Strategic Financial Analysis for
Business Evaluation
Four-day Program
Under current economic climate many companies are
reevaluating their business models. Executives are required to
apply vigorous financial analysis as they evaluate business
performance, weigh potential acquisitions, and assess global
competition. This program focuses on the frameworks required
to monitor performance, forecast capital utilization, value
strategic assets, and review restructuring opportunities. You will
return to your company better prepared to make the key
financial decisions that drive organizational performance.
Strategists interested in industry and
competitor analysis, Financial
professionals or financially oriented
general managers undertaking
merger-and-acquisition transactions,
and analysts or other professionals
researching investment opportunities.
Fixed Income Investment
Two-day Program
The fixed income markets have witnessed significant changes
and innovations, resulting from factors such as the rapidly
maturing swaps market and demand for structured products.
The increasing commoditization of the swaps market, along
with recent innovations in the credit derivatives market, has led
to fundamental shifts in core relationships. This course offers a
comprehensive and compact coverage on bond investment
and risk management. Real-life cases of sovereign bonds
(including ROP bonds) will be used throughout the course.
Professionals in the following areas :
Corporate Finance, Corporate Treasury,
Capital Markets, Audit, Product Control,
Risk Management, Research and analysis,
Sales and trading,
Investment management.
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BANKING & FINANCE PROGRAM OVERVIEW RECOMMENDED FOR
MARKETING PROGRAM OVERVIEW RECOMMENDED FOR
SPECIAL PROGRAMS PROGRAM OVERVIEW RECOMMENDED FOR
Finance for Technical
Executives Program
Three-day Program
Beyond technical knowledge, today’s executive be able to use
finance to persuade corporate financial officers to fund projects,
and use financial tools to address senior management’s concern
about risk. Applying basic principles of finance and accounting
to day-to-day and longer-term management activities will
transform a technical manager’s ability to achieve goals.
CIOs, head Scientist, R&D and Product
Development Directors, Engineering and
Manufacturing Vice Presidents, Corporate
Strategists, Project Managers, System
Information Managers.
Strategic Brand
Management
Three-day Program
A course that is designed to improve participant’s marketing
skills and understanding of customer based brand equity,
building brand equity, brand equity research and measurement,
leveraging on primary and secondary brand associations to
build brand equity, branding strategies across the Brand-
Product matrix, managing brands over time and managing
brands across geographical barriers.
Business owners and Executives
with primary knowledge
of marketing concepts and practice.
Marketing Management
for Business Growth
One-week Program
The AIM Marketing Management for Business Growth brings
the marketing practitioner or aficionado to a new level of
marketing thinking. It expands their current understanding of
new marketing concepts such as viral marketing, marketing
analytics and neuromarketing while at the same time
uncovering new dimensions in marketing mix optimization,
international marketing and brand management.
Marketing Executives/
Senior Executives
Strategic Marketing
Management
One-week Program
The course is designed to enable non-marketing officers and
staff to understand the basic principles of marketing as applied
in marketing mix optimization, market segmentation, product
differentiation, consumer behavior control processes and the
measurement of marketing efficiency. Topics covered also
include executing advertising and promotions programs and
leveraging customer and product life cycles.
Marketing Executives/
Senior Executives.
Analytics for
Market Leadership
One-week Program
The course is designed to enable business managers and senior
marketing executives to understand the importance of business
intelligence and analytics (BIA) in day-to-day market decision
making. The focus of BIA is to investigate the causal factors
behind organized business data. BIA applications in CRM,
scoring and predictive modeling will be introduced to
participants as well as tools to measure and assess market
performance.
Middle to Upper Level Managers.
Business Analytics
Two-day Program
Today organizations have massive amounts of data at their
disposal, not only internally within the organization, but also
from many other sources including suppliers, customers,
government and regulatory agencies and publicly searchable
databases. The challenge is to utilize this data in a meaningful
way to assist in making key decisions and driving organizational
improvement.
The Business Analytics Program will not only demonstrate how
organizations can exploit business analytics to remain agile, but
also suggest tools and techniques that can be used across
organization.
CFOs/General Managers, Finance
Professionals, Business Analysts, Business
Planning Managers, Customer Profitability
Analysis, Business Unit Managers,
Management Accountants, Finance
Managers, Sales and Marketing.
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SPECIAL PROGRAMS PROGRAM OVERVIEW RECOMMENDED FOR
Managing Successful Innovation
Strategy Program
Three-day Program
The program aims to train corporate teams to apply innovative
approaches in identifying and organizing business
opportunities to unlock their commercial potential through
organic growth.
Participants will learn how innovation is aligned with strategy,
how it is operationalized through structures and processes and
how external innovation can be effectively tapped.
They be challenged to develop insights on their respective
company culture, practices and strategies, to identify areas for
improvement in innovation practice, and to apply what they’ve
learned toward their companies innovation needs and
concerns.
Strategic Innovation Program
Three-day Program
Strategic Innovation should be the result of a creative but
organized process that arrives at breakthroughs which are
implementable and sustainable. It is driven by a holistic
corporate strategy and is aligned to a unifying vision, thereby
possessing the strategic fit required for its successful
implementation. A culture of innovation needs to be developed
and nurtured, the innovative organization has to be crafted, and
top management must conduct this process.
Achieving Business
Excellence Program
Three-day Program
The program will offer insight to those companies in search of
sustainable prosperity and dedicated to providing the highest
levels of service quality to customers and clients.
The course program will provide a roadmap and essential tools
for the challenging but rewarding journey while offering a
wonderful opportunity for participants to network and
benchmark with colleagues in their respective business.
Young high potentials, Middle to Senior
Level Managers, HR Directors, CFO’s, VP’s,
Plant Directors.
Project Management Program
One-week Program
Managing projects is critical skill which all managers need as
more business use projects to implement change in their
organizations in order to stay ahead of the competition, or at
the least, stay in the game. Project management competency,
no longer optional, is essential for all managers. The program is
designed to help managers learn how a project management
life cycle methodology and best practices, that can be used for
large and small projects, can help them cover critical
components of initiating, planning, executing and closing a
project; learn general management and leadership skills that
can help them lead a project more successfully and learn about
adaptive project management, a new approach beyond the
traditional project management approach for implementing
strategic and more complex projects.
Mid-level and Senior-level Managers
who are assigned to manage projects.
Business Management Program :
Preparatory Management
Course for College Students
and Fresh Graduates
Three-week Program
The Business Management Program for College Students aims
to introduce its participants to basic management skills and
principles. The program is designed to help students acquire
the habit of critical thinking and to hone their problem solving
skills through case discussions. The program will also deepen
the students’appreciation for and understanding of accounting
and finance, marketing, economics, and project management.
College students and graduates of
business and non-business disciplines
such as science and engineering,
arts and humanities, social science,
public administration, education and
healthcare.
Strategic Positioning for
Education Leaders
One-week Program
The program will expose educational decision-makers to best
practices in educational leadership and management leading to
effective and efficient school systems in a global environment. It
aims to facilitate the transformation of education into one that
gives premium to excellence, ethics and sustainability. At the
end of the program, each participant will bring home a
workable strategic plan for one’s area of leadership
accountability (the school or a department/unit) guided by the
processes of VMO-KRAPI-SPATRES.
Top Executives, Managers and
Administrators of both public
and private educational institutions.
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EXECUTIVE MBA PROGRAM OVERVIEW RECOMMENDED FOR
Why Executive
Education at AIM?
Executives come to AIM because of the Institutes four decades of
experience in imparting and enhancing knowledge and skills on how to
operate effectively in Asia, what business opportunities are presented by
Asian regional economic integration, and how to develop sensitivity to
the diverse cultures/belief systems, business structures, as well as
governance and regulatory environment in Asia.

AIM employs highly participative, interactive methods of management
training rather than one-way lectures. AIM makes rigorous use of the
case method and group projects. These effectively simulate real world
versus merely theoretical situations.
AIM faculty have had extensive teaching, consulting and management
experience in Asia;
AIM offers a multicultural, international experience. While many other
regional Asian programs are homogeneous within the country, AIM
student population is multinational.
An appreciation of the distinct cultural heritage of Asia is strongly
encouraged at AIM.
Executive Master in Business
Administration
Eighteen-month Program
The EMBA degree program transforms into change agents
through a tripartite relationship; managers/student, company’s
top management, and AIM Faculty. The program enhances the
manager’s skills and competencies in four fronts :
environmental scanning for competitive advantage, critical
thinking for best results, creating customer and shareholder
value, and organizational leadership.
Executives or promising managers
nominated by organizations to become
strategic change agents.
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Entrepreneurship Development
Programs
PROGRAMS PROGRAM OVERVIEW RECOMMENDED FOR
Entrepreneurship
Development Program
Two-week Program
The Entrepreneurship Development Program seeks to provide
owner-managers of new ventures, family corporations as well as
corporate entrepreneurs with the strategic management
expertise, cross-functional business know-how, and
leadership skills to ensure the growth and financial stability of
their businesses, especially in tough economic times.
Participants will learn how to manage their new or existing
venture so it has, both, the innovativeness and speed of
entrepreneurial firms as well as the managerial expertise and
financial soundness of big companies.
Owner-managers to become strategic
change entrepreneurs.
Financing Growth for
Entrepreneurial Companies
Three-day Program
The program addresses the challenges of entrepreneurial
finance, especially in start-up ventures and growing companies.
It aims to enable entrepreneurs, business owners, and venture
capitalists to make key financing decisions. e.g., what and how
much funds can and should be raised, when and from whom, in
what form and at what cost, how the capital should be
structured, and what realistic business valuation is. The course
will help participants assess the financial health and
creditworthiness of their business, the risks that are financial
and inherent to the venture, and how to manage these risks.
Companies and individuals
in Sales, Banking, Franchise operators,
Entrepreneurs.
Creating Winning
Business Plans
Three-day Program
The course seeks to enable participants from start-up and
growing companies to develop business plans that will
convincingly sell the concept for the new venture to investors,
creditors, partners, customers, managers, and employees. Such
business plans include analysis of the business opportunity and
competition, a compelling business model and strategy, as well
as clear marketing, operations, and financial initiatives with
projected profitability and cash flow outcomes. An analysis of
enterprise risks as well as organizational and management
plans to address such risks make the business plan more
convincing. Creating Winning Business Plans also help
management track, measure, and evaluate progress during
implementation.
Companies and individuals
in Sales, Banking, Franchise operators,
Entrepreneurs.
For inquiry, please contact:
Yola Genuino, Apple Ani or Ria Gonzales
Tel. nos : +632 8932050; 8924011
ext. 526, 228, 347, 345, or 365
EASY WAYS TO REGISTER:
Fax : +632 8932031 / 8923260
Email : excell@aim.edu
Online : http://excell.aim.edu
http://execed.aim.edu
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List of Corporate Clients
PHILIPPINES
OVERSEAS
Globe Telecoms
La Farge Semento
Lopez Group
Mirant Philippines
Metro Bank Philippines
Pfizer Philippines
Jollibee Foods Corporation
Glaxosmith Kline
St Luke’s Medical Center
SMART Telecoms
SGV
Shopping Center Management Corporation
Starcom Media Vest
Ayala Land, Inc
AVON
Bangko Sentral ng Philippines
Department of Education
CEMEX Philippines
Chevron Philippines
Intel Philippines
JG Summit, Inc
Philippine Airlines
Wyeth Philippines
Sanofi Aventis Philippines
Sun Life of Canada (Philippines)
Solvay Pharma Philippines
ASTRA International, Indonesia
PT. Bank Central Asia, Tbk - Indonesia
PT. Bank Niaga, Indonesia
PT. Bogasari, Indonesia
PT. Sinar Mas, Indonesia
PT. Telkom, Indonesia
PT. Excelcomindo Pratama, Indonesia
PT. Austindo Nusantara Jaya, Indonesia
PT. London Sumatra Plantation, Indonesia
China National Offshore Oil Corporation, Indonesia
CT Corpora (PARA Group), Indonesia
Ciputra Group of Companies, Indonesia
National Population and Family Planning Board (BKKBN)
Ordo Sanctae Ursula (OSU), Indonesia
PT Indah Kiat Pulp & Paper Tbk
PT PP London Sumatra Indonesia Tbk
PT Telkom, Indonesia
Axis Bank of India
Government of India
JP Morgan India
Syndicate Bank of India
Raisoni Group of Institutions, India
Dow Chemical, Japan
DRB Hicom, Malaysia
Oil and Natural Gas Corporation (ONGC), India
FELDA, Malaysia
Koram Bank, Korea
Emerson Electric Asia Pasific, Hongkong
Padiberas Nasional Berhad, Malaysia
Citibank Asia
Pfizer Asia
Association of Authorized Land Surveyors of Malaysia
Asia Pulp and Paper, Indonesia
PT Bakrie and Brothers Services, Indonesia
PT. Pfizer, Indonesia
14

ASIAN INSTITUTE OF MANAGEMENT 2013

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