1. Donalee Rothwell, Principal 905-978-2355 donalee@rothwellmanagement.com
Rothwell Management Consulting specializes in maximizing efficiencies of
sales force investments. We diagnose current structures and recommend
plans for optimization, always with a mindset for maximum sales results.
What We Do:
 Analyze your current deployment, looking
for efficiencies, making recommendations
to better leverage existing strengths.
 Define metrics to measure and monitor
efficiencies.
 Work with your team to implement agreed
upon recommendations, facilitating
training where necessary.
 Coach your managers and their sales
teams on how to efficiently achieve
forecasted targets.
How We Optimize:
 Make the best use of existing market and
sales databases.
 Where appropriate implement a C.R.M.
tool to capture sales knowledge and
shorten the sales cycle.
 Capture key metrics to measure progress
to sales plans.
 Drive quicker results with a heightened
focus on high potential customers.
What Results You Can Expect:
 An efficiently deployed sales team capable
of maximizing sales results.
 A thorough account contact history.
 A database capable of providing reports
for ongoing performance management.
About Donalee Rothwell…..
Donalee developed a rewarding and varied career in
pharmaceuticals, beginning her career in a sales
capacity, spending several years in product
management and with the vast majority of her time
being dedicated to sales management. With a career
that included large, medium and small pharmaceutical
firms, one principle was consistent. If you built a team
of strong individuals believing in a common goal,
extraordinary results were possible. With team
members believing in a singular sales strategy, in a
strongly focused manner, the results of the team
became synergistic. Efficiency and optimization were
keys to success. And as we all know, success breeds
success on many levels.
Much of this success was credited to maximizing the
benefits offered by various Customer Relationship
Management (C.R.M.) tools and using those analyses to
continually course correct approaches and sales
behaviours in order to achieve desired targets.
No matter the industry, the benefits of good C.R.M. use
to bottom line sales results are measureable and
distinct. It is my belief and experience that any
industry can benefit from the successful
implementation of C.R.M.
Donalee is a University of Waterloo Civil Engineering
graduate, equipped with an M.B.A., and 20 years of
experience in the pharmaceutical industry.