The document provides information about Donna Elkow-Nash, a graphic designer with both technical skills and creative flair. It summarizes her educational background and experience providing design services for over 20 years to energy industry and software clients through her company The Creative Cat Inc. The document highlights some of her technical design skills and understanding of the energy industry before providing examples of projects completed for various clients in the oil and gas sector.
1. Donna Elkow-Nash
1 Designer with 2 Ta l e n t s
Technical Skill Creative Flair
The Cr eative Cat Inc. Fr eelance Design & Illustration 403.946.9927 donna@thecr eativecat.com
2. Donna Elkow-Nash is a graduate
of the Alberta College of Art and
Design. She is the founder and
principal designer and illustrator
of The Creative Cat Inc. which Many energy industry and software clients have
has been providing graphic
design and print production worked with Donna and The Creative Cat for more
services since 1991. The than a decade.
Calgary, Alberta-area company
serves a range of corporate,
community and retail clients in Her experience designing for these highly-technical
Canada and the United States. and specialized organizations is uniquely
complemented by 20+ years of multi-faceted
graphic design, print production, and illustration
expertise.
The first section of this portfolio highlights examples
of graphic design, illustration and branding for the oil
and gas industry.
3. GOOD UNDERSTANDING OF ENERGY STRONG TECHNICAL DESIGN SKILLS
INDUSTRY TECHNICAL TERMS & & STANDARDS
REQUIREMENTS
Expert in InDesign, Photoshop, and Illustrator
Comfortable with basic energy industry
File preparation mastery for printers and web
terminology (e.g. in situ, upstream, oilsands,
designers including colour gamuts (web, print),
fracing, wellbore, etc.)
bleed preparation, file flattening, correct file
Ability to work with technical images such formats, etc.
as energy industry software screengrabs,
Expertise in vector illustration design with
choosing images that follow client safety criteria,
minimum points for easy print production and
developing oilpatch equipment illustrations, etc.
no open paths (rip-friendly files)
Recommending industry appropriate colouring,
Prepare designs for global corporate use and
fonts, image styles, layout styles, etc.
production (languages, templates, formats,
Familiarity with oil & gas industry employee international sizes, etc.)
roles and responsibilities, as well as various
Thorough understanding of document
industry associations
management processes, pagination, binding
A decade of providing design services to types, paper requirements, etc.
dmg world media inc. (event organizers for
many energy industry tradeshows) Illustrations meet rigorous iStockphoto file
standards
Work comfortably with rigorous energy industry
brand standards (including Schlumberger, Manage pdf parameters for various outputs,
Halliburton, and Veritas) or maintain consistent as well as preflighting of pdf files
visual standards if no brand system exists Quality control checklist applied to each job
Top-10 best-selling iStockphoto illustrator for
oil & gas related images
4. CLIENT:
PROJECT: Request For Proposal response to
become a preferred supplier for the
Petroleum Human Resources Council
of Canada (PHRCC) brand development
and graphic design needs.
DELIVERED: A complete mock branding book
for the PHRCC which included a
comprehensive illustration (right)
representing the upstream petroleum
industry’s technical processes, as
well as an overview of the sector’s
potential jobs and careers.
IMPACT: The Creative Cat selected as a
preferred PHRCC supplier.
6. CLIENT:
PROJECT: Design and layout of the bi-annual
“Year in Review” newsletter for the
Petroleum Human Resources Council
of Canada (PHRCC).
DELIVERED: Grid system, layout, photo selection,
style guide, print file preparation, pdf
for web presentation.
IMPACT: Detailed information communicated
to stakeholders in a clear and concise
format. Design standards and guides
established for more rapid production
of subsequent issues.
7. Workshop on Hiring and Integrating Immigrants into the Petroleum Industry Workforce Petroleum Human Resources Council Staff Members
The oil and gas industry is Cheryl M. Knight Kim Jacques Priya Singh
now in the midst of the Executive Director & CEO Career Information Officer Project Coordinator
Report From the Board of Directors labour crunch experts have (403) 735-9121 (403) 735-9133 (403) 735-9126
been predicting for years. In cmknight@petrohrsc.ca kjacques@petrohrsc.ca psingh@petrohrsc.ca
today’s tight labour market,
Year in Review tapping into the immigrant
labour pool is key to
addressing the skills shortage
Jennifer Ward
Director, Project Office
(403) 735-9129
Rowena Sampang
Communications Specialist –
careersinoilandgas.com
Leandra Zarowny
Project Coordinator
(403) 735-9135
and minimizing the negative jward@petrohrsc.ca (403) 735-9132 lzarowny@petrohrsc.ca
September 2007 - June 2008 impacts associated with rsampang@petrohrsc.ca
current and future labour Paula Anger Katelynn Foster
concerns. Alberta receives Manager, Financial Connie Covey Project Coordinator
about 20,000 immigrants & Office Services Program Manager (403) 735-9131
each year. Most of these (403) 735-9127 (403) 735-9122 kfoster@petrohrsc.ca
immigrants are highly panger@petrohrsc.ca ccovey@petrohrsc.ca
Attraction, Retention & educated foreign trained
professionals who gain entry Jaimè Croft Larsen Alec Stephen
Colette Smithers
Conference Coordinator
on the basis of their skills and education, but have higher unemployment rates than the Canadian born. Immigrants are clearly Manager, Marketing Project Manager (403) 735-9136
Workforce Development an under-utilized labour pool and their skills and talent are untapped. & Communications
(403) 735-9128
(403) 735-9124
astephen@petrohrsc.ca
csmithers@petrohrsc.ca
Though immigrant recruitment is not the only solution to the labour shortage, it is a necessary component of a comprehensive
recruitment strategy. Employers who are ready to recruit and integrate immigrants currently living in Canada - also referred to jcroftlarsen@petrohrsc.ca Tess De Luna
as internationally trained workers - into their workforce will have a clear advantage in the competition for skilled employees. Tanya Belanger Administrative Assistant
Breanne McDougall Project Coordinator (403) 537-1230
The Petroleum HR Council (the Council) recently completed its Alberta Immigrant Integration into the Petroleum Industry Communications Coordinator (403) 735-9123 tdeluna@petrohrsc.ca
(Phase I study) project. Funded by Alberta Employment, Immigration and Industry (AEII), the project was aimed at determining (403) 735-9134 tbelanger@petrohrsc.ca
the tools, resources and support processes needed by the oil and gas industry to increase the employment and retention of bmcdougall@petrohrsc.ca
internationally trained workers living in Alberta. Claudine C. Vidallo
Following the completion of the Phase I study and through additional funding from AEII, the Council piloted an Employer Project Manager
Workshop on Hiring and Integrating Immigrants into the Petroleum Industry. The objectives of the workshop were: (403) 735-9130
cvidallo@petrohrsc.ca
1. Raising employers’ awareness of current immigrant recruitment and integration barriers and challenges.
2. Equipping employers to assess and/or change current HR processes and practices.
3. Providing employer tools and resources to help recruit and integrate immigrants into the petroleum workforce.
Contact Us
The workshop was held on April 17 at Spectra Energy’s Training Room in Calgary. The full-day training was free and a total of
Petroleum Human Resources Council of Canada
thirty industry people, mostly human resources personnel, attended. The industry was well represented from small to large
1538 - 25th Avenue NE
companies within the E&P, oil sands, service, geophysical and service sectors.
Calgary, AB T2E 8Y3
The workshop provided information to support the hiring and integration of immigrants already in Canada. Tel: (403) 537-1230
Toll free: 1-866-537-1230
The workshop offered the following:
Fax: (403) 537-1232
• Labour market information that supports the business case for hiring immigrants; www.petrohrsc.ca
• Some foreign trained workers with relevant petroleum industry experience shared their approaches and challenges to finding
employment in Canada;
• Case studies on managing diversity; and
• A handout of employer tools and resources that support the hiring, integration and/or retention of immigrants into the
petroleum industry.
The workshop shared some tools and resources. These included a few items developed by the Council and many from other
organizations. One resource that participants found incredibly useful was the Inventory of Calgary and Edmonton Immigrant
Supply Partners. This included information about who offered internship programs, work experience programs, job placement
programs, access to the immigrant candidate pool and mentoring programs. This chart is available online through the Council’s
website at www.petrohrsc.ca.
The feedback that the Council received from the workshop was positive. One participant shared, “If I can relay this information
to Senior Management and get buy-in, my job will be easier and the stress of retention will be drastically reduced. We will be
able to make our immigrant workers integrate more easily.” Funded by the Government of Canada's Sector Council Program.
Financé par le gouvernement du Canada par le truchement du Programme des conseils sectoriels.
The 3 × 13 grid pattern is for 8.5 × 11 in and The grid supports various widths for text boxes. Footer use standard in all newsletters.
A4 portrait layouts. • Text boxes follow the grid but may be 1, 2, 3
• 0.375 in [95 mm] margin is around all edges of the columns wide.
page except for ads. • Photos also follow the grid rules.
• Ads have a 0.75 in [19 mm] gutter around all edges,
with the 3 × 13 grid pattern adjusted to fit.
Dimensions for 8.5 × 11 in
• Grid fields are 2.3 in [58.4 mm] wide and
0.75 in [19 mm] high.
• Vertical gutters between fields are 0.1875 in
[4.76 mm] wide.
8. CLIENTS:
PROJECTS: A range of ongoing freelance design
and illustration work for the Petroleum
HR Council and Careers in Oil & Gas.
DELIVERED: Bi-annual full-colour 12-page
newsletter, career icons for web and
print use, web banner, media kit
advertising opportunities brochure.
IMPACT: Despite the absence of a complete
brand standards system, the client’s
existing corporate identity system was
used as the basis for elaborating a
cohesive look and feel to important
industry alliance communications.
9. Year in Review Newsletter Occupation Profiles Icons
Web Banner
Advertising Opportunities Brochure
10. CLIENT:
PROJECT: Art direction, graphic design and print
production for all marketing collateral
related to landmark PHRCC energy
industry HR forecasting conference.
DELIVERED: Overall visual concept for the
conference, logo design, magazine
advertising, brochure design and print
production, and Microsoft template
background design.
IMPACT: Excellent feedback from the client and
a fully-subscribed conference.
12. CLIENT:
PROJECT: Direct mailers to celebrate the 80th
Anniversary of Halliburton in Canada
and present a modern image to
prospective consulting clients.
DELIVERED: A series of five commemorative
postcards, promoting Halliburton’s
new Digital and Consulting Services
group, incorporating a fresh graphic
twist on the iconic red and black
Halliburton identity.
IMPACT: Due (in part) to the success of
the direct marketing program, the
manager who commissioned the
design work was promoted to a senior
corporate marketing position.
14. CLIENT:
PROJECT: Art direction, graphic design and print
production for all marketing collateral
related to the annual CSPG oil & gas
conventions.
DELIVERED: Overall visual concept for the
conventions, logo design, convention
brochure design and print production,
signage, registration forms, web
graphics, delegate booklet, and
Microsoft template background design.
IMPACT: Fresh annual look and marketing
graphics for long-standing Calgary
oil & gas conference.
15. YEAR 2 - CSPG Convention Brochure, 17" x 8", 3-Fold
YEAR 1 - CSPG Convention Brochure, 10" x 16"
May 4-8, 2009 CSPG CSEG CWLS CONVENTION CALGARY, ALBERTA, CANADA
16. CLIENTS:
PROJECT: Design and print production for various
marketing collateral programs for
Schlumberger and a number of its
wholly-owned subsidiaries (including
IndigoPool.com and Merak).
DELIVERED: A series of direct mailer postcards
to launch IndigoPool, the world’s first
online oil & gas data room. Design
of Merak’s most successful one-stop
overview software product sheet,
used internationally in four languages.
Creation of 25+ software product
sheets for the new Schlumberger
Information Solutions division.
IMPACT: Support the successful launch of high-
tech products in three Schlumberger
divisions.
18. CLIENT:
PROJECTS: Support Schlumberger for various
industry events with a variety of office
posters, Canadian 60th Anniversary
logo, event collateral, booth graphics
and information kits.
DELIVERED: Interpreting Schlumberger’s Brand ID
System to create a highly-visual series
of booth graphics and event collateral.
IMPACT: While respecting the company’s
rigorous graphic standards, helping
Schlumberger present a modern and
attractive face to its 60th Anniversary
celebration activities in Canada.
19. Heavy Oil, Now Poster Heavy Oil Now Ad Large Display Poster 147.75" x 89.75"
PC Skin / Laptop Cover
Schlumberger Canada
60th Anniversary Logo
Supply Information Kit
Product Poster
20. CLIENT:
PROJECTS: Ongoing support of Schlumberger’s
marketing communications graphic
design needs.
DELIVERED: A wide variety of design projects
including case studies, white papers,
product posters, and outdoor
advertising.
IMPACT: Schlumberger’s Calgary and Houston
marketing teams were able to meet
deadlines and budgets with quick
turnaround on design projects.
21. Case Study White Paper
Product Posters Outdoor Advertising Posters
22. CLIENT:
PROJECT: Invitations for Schlumberger Canada
employee Christmas events.
DELIVERED: Original invitations that allowed full
creative flexibility in terms of design
concept and unique themes. Included
photo selection, illustrations, design
and print production.
IMPACT: The Creative Cat has been retained as
the design firm of record each year for
this special project.
23. Invitations
ADMIT ONE Admit one to the
to the
Schlumberger
SCHLUMBERGER CHRISTMAS PARTY
Saturday, December 15, 2007
Christmas Party
7:00 pm – 1:00 am Saturday, December 12, 2009
DEVONIAN GARDENS
7:00 pm - 1:00 am
4th Floor, 317 – 7 Avenue SW (TD Square Mall) Flames Central
Please present this invitation at the door 219 - 8th Avenue SW
Cocktails: 7:00 pm – 8:30 pm
Dinner: 7:00 pm – 10:00 pm Please present this invitation at the door.
Christmas Greetings: 8:30 pm
Dancing from: 9:30 pm – 1:00 am
Late-night Snack: 10:30 pm Doors Open
Door prizes will be drawn throughout the evening 7:00 pm
Professional photos available for $10 each
Dinner
DINNER:
7:00 pm - 10:00 pm
The Canadian Christmas Celebration will feature three food Cash Bar
stations from sea to sea to sea. You’ll be able to try:
Alberta Beef Tenderloin • Cedar Plank Salmon Skewers
Christmas Greeting
Crystal Malt Pork Tenderloin • Jumbo Shrimp Flambé • Lamb 8:30 pm
Lollipops • Lemon Pepper Chicken Skewers • Plus Salads,
Vegetables and Desserts from across Canada Dancing
DEVONIAN GARDENS: 9:00 pm - 1:00 am
The only access to the Devonian Gardens
is via the escalators in TD Square. Parking
Christmas Party
PARKING: Parking available at:
Parking is available at the Bankers Hall Parkade for $2. Bankers Hall Parkade for $2, access via 9 Avenue SW
Access via 9 Avenue SW. City Centre Parkade (Gulf Canada Square) for $2,
TAXI: access via 9 or 10 Avenues SW
Drop off & pick up at 318 – 8 Avenue SW.
Professional photos available for $12 each • Dress Code is Semi Formal
Please don’t drink & drive. If you use a taxi, please expense your ride. Please don’t drink & drive. If you use a taxi, please expense your ride.
09 invite mockup.indd 1 11/25/09 8:53:01 AM
50’s
0s
’ 60’s
0s
’ 70’s
0s 80’s
0s 90’s
0s
’ 00’s
0s
’
Admit one to the Cocktails Dinner
7:00 pm - 8:30 pm The Nostalgic Christmas will feature three food stations:
Schlumberger Christmas P
arty Dinner
7:00 pm - 10:00 pm
You will be able to sample:
Mini Tenderloin Burger
Smoked Coho Salmon
Christmas Greeting Gourmet Mac n’ Cheese
8:30 pm
Saturday, December 13, 2008 Herb Crusted Alberta Beef Tenderloin
Dancing Shrimp Skewers
7:00 pm - 1:00 am
9:00 pm - 1:00 am Parking
Flames Central Door prizes will be drawn throughout the evening Parking is available at the Bankers Hall Parkade for $2.
Access via 9 Avenue SW
219 - 8th Avenue SW Professional photos available for $10 each
Please don’t drink & drive.
Please present this invitation at the door Dress Code is Semi Formal If you use a taxi, please expense your ride.
24. CLIENTS:
Various
PROJECTS: Logo design for various energy industry
companies and products.
DELIVERED: Typically supply client with 5-6 initial
concepts to choose from. Design
selection is then finessed and
adapted to meet feedback criteria.
A comprehensive logo bundle is then
provided to the client which includes a
full range of colours, file formats and
sizes. Usage guidelines are also
provided as requested.
IMPACT: Clients are fully equipped to use their
new logos in any format and software
environment.
25. n
n
n
n
Minimum area of isolation.
SIZE GUIDELINES COLOR
Brochures and ads in the trade press use Wherever possible, the Caltex logo
a logo width of 1.8 in [46 mm]. Separate should appear in its primary colors: PMS
guidance on the position and size of 541 (Blue) and 100% Black (PANTONE
logos on stationery, oilfield vehicles, and MATCHING SYSTEM® 541). Care
hardware is available. should be taken to match and apply
the color specifications accurately and
MINIMUM AREA OF ISOLATION
consistently.
The Caltex logo is always surrounded
by a predetermined area of clear space, The logo may also appear white, reversed
known as the area of isolation or the “n” out of solid black or out of a photograph
rule. This ensures that the logo is not or illustration. For those instances where
overpowered by other visual elements. printing with a Pantone ink is not possible
or practical, logo can be printed in CMYK.
The area of isolation is calculated by
placing a margin of clear space around Where the logo cannot be reproduced in
the logo that is equivalent to the height color—for example, on forms or business
of the lowercase letter n in the word directories—it should be reproduced in
energy in the Caltex logo. 100% solid black.
No other format changes to the logo are
allowed.
Schlumberger Information Solutions Aduro Resources Ltd. Montane Resources Ltd. CSPG Annual Convention
26. CLIENT:
IMAGES ALSO SOLD ON:
PROJECTS: Oil & gas industry icon design -- on
spec for iStockphoto illustration site,
and customized for the PHRCC website
and print.
DELIVERED: Sets of oil & gas industry icons that
meet a cohesive set of design, aspect
ratio, colour palette, and themed topic
standards. Custom designs and stock
icons can be mixed and matched easily.
IMPACT: Many of these oil & gas icons are
very popular and are available
for purchase and download at
istockphoto.com/nashrambler.
27. Portfolio Samples of Oil and Gas Industry Icons Color Icon Series
Accent Colors
Color Pantone HTML RGB CMYK
Black Black C 2A2623 42/38/35 56/56/53/92
Green 363C 3C8A2E 60/138/46 68/0/100/24
Red 1805C AA272F 170/39/47 0/91/100/23
Blue 294C 003478 0/52/120 100/58/0/21
Pantone® Colour Bridge® Coated Reference Numbers
For best results use Adobe® Creative Suite (CS3 or higher) Colour Bridge® Swatch Library.
Viewing colours online provides a good approximation of print tones but, for best possible
matches, refer printers and other suppliers to current editions of printed Pantone® colour
guides.
Button Icon Series
28. Donna Elkow-Nash is a graduate
of the Alberta College of Art and
Design. She is the founder and
principal designer and illustrator
of The Creative Cat Inc. which Veterinarians, financial advisors, theatre
has been providing graphic
design and print production companies, ranchers, schools, and government
services since 1991. The organizations are among the wide variety of
Calgary, Alberta-area company
clients that have long appreciated Donna’s
serves a range of corporate,
community and retail clients in creative flair and attention to graphic design
Canada and the United States. detail.
Whether developing and illustrating dog & cat
cartoon characters for vet clinic marketing or
designing and producing a lengthy national parks
guide, Donna’s creative skills are complemented
by 20+ years of multi-faceted graphic design,
print production, and illustration expertise.
The next section of this portfolio highlights
examples of graphic design, illustration and
branding for a variety of non-energy industry
companies and organizations.
29. ABILITY TO UNDERSTAND AND SUPPORT STRONG TECHNICAL DESIGN SKILLS
EXTREMELY DIVERSE CLIENT NEEDS & STANDARDS
Creating friendly and likable cartoon characters Expert in InDesign, Photoshop, and Illustrator
that convey a technical veterinary message
File preparation mastery for printers and web
Visually interpreting a complex message for a designers including colour gamuts (web, print),
theatre group’s play series and special events bleed preparation, file flattening, correct file
formats, etc.
Helping the Alberta Beef industry present
a friendly and competent image during the Expertise in vector illustration design with
challenging mad cow scare minimum points for easy print production and
no open paths (rip-friendly files)
Communicating playfulness and innovation
for a science foundation’s annual report Prepare designs for use in any format
— web, print, Microsoft, outdoor, etc.
Mastering the organization and layout of
massive amounts of logistical and mapping Thorough understanding of document
information for Canada’s national parks management processes, pagination, binding
Mountain Guide types, paper requirements, etc.
Helping high-tech companies maintain corporate Illustrations meet rigorous iStockphoto
colour consistency in any print and digital format file standards
Helping a parking company present a Manage pdf parameters for various outputs,
sophisticated image that celebrates excellence as well as preflighting of pdf files
Designing a CD cover for a youth minister who Quality control checklist applied to each job
wants to save the world — one song at a time
Create best-selling iStockphoto illustrations and
icons that include farms, families and food
30. CLIENT:
PROJECT: Custom illustrations and character
development for veterinary clinic
marketing communications.
DELIVERED: Custom cat and dog characters
showing the animals in a variety of
daily situations. Delivered in vector and
raster formats for print and digital use.
IMPACT: Following this successful illustration
project, the Creative Cat was engaged to
develop the vet clinic’s corporate logo.
32. CLIENT:
PROJECT: Art direction, design, and print
production for various Alberta Theatre
Projects (ATP) marketing campaigns.
DELIVERED: Creative development and technical
files for show guides, seasonal
brochures, marquee posters,
newsletters, postcards, transit
advertising, billboards, theatre
banners, etc. to reflect a diverse array
of creative themes.
IMPACT: The creation of a distinctive visual
identity for each play and/or series
over a number of years.
33. At Play Newsletter Art Poster TheatreBlitz Poster,
Ian D. Clark,
Christopher Hunt and
ART
Robert Seale in
Presents
Great opportunities to develop your playwriting
and acting skills and to work with Calgary’s top
theatre professionals!
TRANSLATED BY CHRISTOPHER HAMPTON
A NEW PLAY BY YASMINA REZA
Student Writers’ Group
October 19, 2002 - April 13, 2003
Cost $100
Meet 2 hours every Saturday for creative
playwriting with ATPs Playwright-in-
Residence, Eugene Stickland. Cost includes
THEATREBLITZ!
TheatreBlitz!
April 11-13, 2003
Cost $50
High school ACTING students work with
theatre professionals on scripts developed
through the Student Writers' Group in this
three day intensive playwriting workshop.
Cost covers snacks, a special souvenir, guidance
from theatre professionals and a ticket to ATP' s
production of Zadie's Shoes by Adam Pettle.
For more information contact Eugene Stickland at
294-7475, ext 1114 or eugenius@telusplanet.net.
April 30 - May 18 Download applications from www.ATPlive.com
Directed by D. Michael Dobbin under Community Outreach.
A brilliant, razor-sharp comedy about the follies of friendship.
Perfor mances on the ENMAX Stage in the Martha Cohen Theatre, EPCOR CENTRE for the Perfor ming Arts. Theatreblitz made possible
294-7402 • 299-8888 • www.ATPlive.com through the generous support of
Calgary
Region
Arts
Foundation
Season Brochure
MessagefromBob
“A moving look at the hopes and heartbreaks of the world.” – NOW Magazine
Experience “...a superbly mounted Panych attack.” – The National Post
AlbertaTheatreProjects
Earshot
Come celebrate ATP's 30th Anniversary season with us! You told us that you wanted Randy Hughson in
variety: enjoy an eclectic array of plays from September to May. You loved the playRites
2002-2003Season Festival: be the first to see refreshing new works from some hot up-and-coming Canadian
playwrights. You wanted a play to celebrate the holidays and take your family to: immerse
Proof yourself in the warmth and joy of W.O. Mitchell's WHO HAS SEEN THE WIND. Sample a few
or savour them all. Buy passes as gifts or a treat for yourself. Come with a friend or bring
Earshot your buddies from work. Get ready to experience an unparalleled wave of emotion that
by Morris Panych A joint presentation with the Vancouver Playhouse
October 15 – November 2, 2002
Who Has Seen the Wind only the power of live theatre can provide. Experience ATP.
playRites’03 Festival of ATP is proud to present comic virtuoso Randy Hughson in this hilarious and hair-raising
masterpiece of unrequited love and infrasonic sensitivity, in an award-winning production
New Canadian Plays Alberta Theatre Projects
that gripped Toronto by the ears.
Artistic Director 220 - 9 Ave SE
Menopositive! The Musical Calgary, Alberta T2G 5C4 Doyle is a man who hears too much. Hunkered in his grotty apartment he rails against cacophonous
Zadie's Shoes Phone: 294-7402 humanity. The scrunch as the writer upstairs crumples his latest rejection letter. The clatter of
Fax: 294-7493 someone’s false teeth as they vibrate on a fridge down the hall. He’d shoot himself immediately, if
Flying Blind Email: askATP@ATPlive.com it weren’t for the beloved gurgle of his next-door neighbour climbing into her bath. All Doyle
www.ATPlive.com asks of life is to eavesdrop as she unfolds his love-letter – but sometimes life just isn’t listening.
34. CLIENT:
PROJECT: Design newsletter and pop-up booth
graphics for Olds College in Alberta.
DELIVERED: Masthead design, newsletter grid,
layout and design of quarterly tabloid
newsletter for students and alumni.
Design, print production and file
preparation for booth posters which
were printed in China.
IMPACT: Newsletter masthead and visually-
appealing booth graphics in use years
after initial design.