This slide deck is from a recent presentation I delivered on key ways to utilize LinkedIn to reconnect with alumni, market the school and share University happenings with the community. However, the information in these slides is beneficial to a broad base of LinkedIn users.
TOPICS COVERED:
Connection tips
Advanced LinkedIn searches
* University Pages Overview
* Building a robust LinkedIn Profile
* LinkedIn Company Page benefits
1. LinkedIn Prospecting and Marketing for Universities
Donna Gilliland, Founder of MOSTraining
Social Media Business Speaker and Educator
www.MOSTraining.com * Train@MOSTraining.com
3. LinkedIn Group Connection Benefits
• You can join up to 50 groups
• Members can message other members.
• Isolate and view the activity of a specific
member.
• Contribute to the conversation.
• Create your own group
• As a group owner you can send group
announcements. Members cannot.
4. Groups: see the activity of a specific member
Clicking
‘See activity’
brings up a list of
all the discussions
this person has
posted within the
group.
5. Get Introduced Option
A warm introduction allows you
to be introduced by a connection
that you share in common.
Warm introductions are often
given more attention than a cold
introduction, where neither
person knows the other.
CLICK HERE
For more information about
Get Introduced.
6. Prospecting Using Advanced Searches
Find out…
• First & Last Name
• Location
• Title
• Company
• Relationship (1st Level, 2nd 3rd)
7. Account Researcher: fee based prospecting tool
• Director and Executive
level
• Phone numbers
• Email addresses
• Talking points
• Industry
www.eGrabber.com
8. University Pages Released August 2013
TARGET…
• Prospective & current
students
• Alumni
• Teachers
• Parents
• Send targeted messages
NOTE: similar to Company Pages, except University Pages is for academic institutions.
10. University Pages Suggested Reading
CLICK TO READ THE ENTIRE ARTICLE
“You can even re-engage them for your capital
campaigns and find bigger donors who were not
previously supporting your school.”
13. LinkedIn Company Page Benefits
• Visibility
• Home Page Banner
• 3 Service Page
Banners
• Link to external pages
• 25 Services/Products
• Video
• Target marketing
• Special offers
• Recommendations
14. Company Pages – a suggested designer
One of my favorite social channel design
companies is Custom Page Designs.
You can find out more about them at:
http://www.customfanpagedesigns.com/linkedin/index.htm
19. First Steps: gather you data
Job History
Certifications
Specialized skills
Memberships
Videos
Presentations
Linked
20. Headliner
Professional Headline 120 characters
Who are you? What do you offer?
TIP: your headline travels with you when you comment and post.
21. Adding website links to your profile
3 Web sites
Call to Action headings
Custom URL
22. SUMMARY – 2000 characters of space
Write your Summary section in a Word
document so you can spell check.
Where applicable include a link to a video,
document or presentation.
Think keyword strategic as you craft your
Summary section.
25. Status Updates
Tip: Plan status updates to coincide with your LinkedIn goals.
Goal Examples
• Gain visibility
• Subject matter expert
• Share information
• Attract new clients
27. Grow Your Network
Business colleagues
People you meet at events
Connect with customers
Use LinkedIn’s Advanced search
Power Tip: LinkedIn Advanced search defaults to first degree connections and uses a relevance category algorithm.
28. Groups – strategic choices
Choose based upon your industry
and/or interest.
Contribute to your Groups.
Groups appear on your Profile.
You can message people in your
Groups.
29. LinkedIn Group Connection Benefits
•
•
•
•
Join up to 50 groups
Create your own
Members can message other members.
As a group owner you can send out emails
to members.
• Isolate and view the activity of a specific
member.
• Contribute to the conversation.
31. Recommendations – reach out and recommend
Be genuine and ethical.
• Recommend people who you
truly know their work.
• Don’t ask anyone to
recommend your work if they
don’t know your work.
32. Endorsements - the mini recommendation
Up to 50 skills can be placed on your
Profile.
Reach out and thank those who
endorse you.
Don’t endorse the skills of people you
don’t know.
Don’t ask people to endorse you if
they have not witnessed your work.
34. LinkedIn Company Page Benefits
•
•
•
•
•
•
•
•
•
•
Visibility
Home Page Banner
3 Service Page Banners
Link to external pages
25 Services/Products
Video
Targeted status updates
Sponsored updates
Special offers
Recommendations
35. Company Pages – a suggested designer
One of my favorite social channel design
companies is Custom Page Designs.
You can find out more about them at:
http://www.customfanpagedesigns.com/linkedin/index.htm
36. Follow LinkedIn Company Pages
• Stay on top of what your
competitors are doing.
• Great source of
information for a possible
interview.
• See your degrees of
separation.
• Follow your customer’s
pages.
• Follow your vendor’s
pages.
37. Donna Gilliland, Founder of MOSTraining
Social Business Speaker and Educator
Let’s stay connected…
LinkedIn: www.LinkedIn.com/in/DonnaGilliland
Follow on Twitter: www.Twitter.com/DonnaGilliland
Facebook: www.Facebook.com/MOSTraining
Subscribe to my YouTube channel:
www.YouTube.com/MOSTraining
Notas del editor
LinkedIn is a place to…get business intelligenceresearch problems and competitorsestablish an online presence where other people in the network can locate you external or internal to LinkedIn
Advice: look at open groups to determine if the group is a good fit. Look at the conversations to determine if this group is a good match for you.
Start talking and build relationships.
Keep all parties up to date on what’s happening in the community.Adopt your page.
Adopt or claim your page. 200 Universities have adopted their pages.You can have an Administrator for your page.Becoming an Administrator of your University page help documenthttp://help.linkedin.com/app/answers/detail/a_id/40129
You want people to interact with you. Your Profile and Company page is a lead in to connections with you.
Stay on top of what your competitors are doing. Great source of information for a possible interview. See your degrees of separation.
LinkedIn is a place to…get business intelligenceresearch problems and competitorsestablish an online presence where other people in the network can locate you external or internal to LinkedIn
Hand out an Action list for writing goalsSocial marketing campaignPosition a new product or service
TIP: the headliner what people see first when they perform a Google search. Thinking keywords when writing your headline. NOTE: LinkedIn will not show your Profile as 100% complete unless you have at least 3 recommendations.
Use the Web sites section to link to your Company web site, blog and/or social channels. Use the Other category classification in order to create a customized label for the website. I use it as a CTA (call to action).Customize your LinkedIn URL from the numeric link that LinkedIn defaults to. Include your LinkedIn URL in your email signatures.
Skills & Expertise is a great way to find the exact keyword terms related to your field. You can include of to 50 skills. It’s an opportunity for endorsements.Skills that have been endorsed cannot be rearranged.TIP: when people endorse you, reach out and thank them.
Tips:Connect with business and personal friendsConnect with those who have larger networks
Default for search results are for1st degree connections. One of many reasons to build your network.
Groups appear on you profile. It provides people with a pulse for what you are interested in and how serious you are about keeping up within your own area of expertise.
Advice: look at open groups to determine if the group is a good fit. Look at the conversations to determine if this group is a good match for you.
Giving endorsements gains visibility.Thank people for endorsing you.
Stay on top of what your competitors are doing. Great source of information for a possible interview. See your degrees of separation.