This document provides demographic data and insights about Millennials in Nigeria. It notes that 70% of Nigeria's population is under 30 years old, and that Millennials are mobile, entrepreneurial, and want to achieve more in their lives. The document also discusses trends in Nigerian culture like the growth of the fashion, movie and music industries, as well as passions for soccer and comedy. It provides insights on Millennial values like freedom, optimism and desire for new experiences.
4. Generation Y
mobile youths of the new millennium
always in search of something more…
have more attitude
need more motivation from brands
require more ownership
The ‘Millennials’
the millennials
9. ± has a world view
± progressive & entrepreneurial
± very optimistic
± has a genuine hunger to be
part of the global community
the average nigerian
…a “native of nigeria; citizen of the world”
Nigerian Hip-hop superstar D’Banj
21. Decoding Millennials in Nigeria is a comprehensive 50+ page 2010 Trend Report on the Nigerian
youth market & pop-culture. The report comes fully packaged with in-depth market analysis,
photos, video links, and refreshing perspectives from the point-of-view of mobile youths in Nigeria.
Formore info about customized trend reports , contact franklinozekhome@gmail.com.
Decoding Millennials in Nigeria I franklinozekhome@me.com I +1 347.283.0951
Facebook + Twitter I @donniefranklin I +1 646.508.3507
future next?
23. insidethe mind
of a m/ad man
franklinozekhome is a strategic planner, trendspotter, and a student of
culture and brands. A leading authority + keynote speaker on youth
marketing, digital trends, and Nigerian marketnomics, he was recently
nominated by The Future Awards as “2010 Business Professional of the
Year.” Ozekhome previously held senior planning roles at InsightGrey
and McCann Erickson, and has spent over a decade advising leading
companies and brands like Visa, Samsung, Total, PepsiCo, Heineken,
BritishAmerican Tobacco, MTN, Access Bank, GSK and Emirates Airline.
He is the Founder + Chief StoryTelling Officer of Identiture®, a New York
based strategic planning consultancy.
Followhis rants, raves and tantrums onTwitter @Donniefranklin.
www.franklinozekhome.com
™