My Yum! Brands X: The Inspiration are 10 brands that have inspired me in the past twelve months - people, products, and places - and the reasons why they are at the top of my fave list in 2010, when it comes to trend setters, innovation, and cultural influence.

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franklinozekhome e! paper My Yum! Brands X / 2

3. DEDICATION
In loving memory of
Kenneth Chinda
my beloved friend and brother
****
The world feels a little empty
without you
You shall remain evergreen in
our memories
Love
franklinozekhome e! paper My Yum! Brands X / 3

5. In 2005, I published an article titled “My Yum! Brands” in
Brandfaces magazine. The feedback I received following that
publication was overwhelming; so a few months later I penned its
sequel, “My Yum Brands II”. It’s been five years since the 2 nd Yum!
Brands article. I thought it was time to follow-up with a third paper
in the series; one that provided an overview on how I think, what I
look out for, and the kind of things that inspire me.
My Yum! Brands X: The Inspiration are 10 brands that have
inspired me in the past twelve months - people, products, and
places - and the reasons why they are at the top of my fave list in
2010, when it comes to trend setters, innovation, and cultural
influence.
They also happen to be brands that I use often, constantly interact
with, and refer to for insights, ideas, and inspiration.
franklinozekhome e! paper My Yum! Brands X / 5

6. in·spi·ra·tion [in-spuh-rey-shuh n]
franklinozekhome e! paper My Yum! Brands X / 6

7. in·spi·ra·tion : experiences which influence, move, or guide one’s choices + beliefs
“A well-know artist was sitting in a café in Paris.
Sipping away at his coffee and reading the daily paper, when he was tapped
on the shoulder by a stranger. “Are you who I think you are?” asked an inquisitive
older woman. “That depends on who you think I am,” joked the artist.
She gushed about how his work had inspired her, how it has literally
moved her to tears, and how she believes his paintings have made the world a better place.
Bashful, he thanked her and went back to reading his paper.
“Excuse me, I hate to be a pest,” she said hesitantly. “But would you mind if I asked for
a quick doodle on that napkin? I’d be forever grateful and would reward you with whatever
payment you see fit.” The artist thought for a second, pulled out a pen and proceeded
to draw for the next two minutes. Finished, he handed her the drawing.
“That’ll be $20,000 he said. Stupefied she replied, “You can’t be serious. $20,000 for a
drawing that only took you two minutes?” And very seriously, looking her in the eye he said,
“Ma’am, that drawing didn’t just take me two minuets to draw,
”
it took me an entire lifetime to create.
Stacyadams.com
franklinozekhome e! paper My Yum! Brands X / 7

8. Inspiration comes from many places…watching pigeons in the
park, checking out museums, art galleries, fashion + style studios,
amassing favorite objects and designs, or simply reading books
and magazines. I get inspired by stories…stories that influence
people’s personalities and their actions, a brand’s point of view,
product conceptualization, and design thinking. Viewing a fashion
show on Oxygen could spark an idea + inspire my next concept for a
new automobile prototype. Cool ideas come to mind when I see
how Warren the Ape’s character can influence packaging designs for
men's toiletries.
Be.
This year’s theme “The Inspiration” are about brands that continue
to awe me with their drive, passion and creativity, always striving to
be the “best of the best.” In this paper, my definition of a brand is
anything with a distinctive label. Every image, photo, and
illustration have been carefully chosen to make you think! and
visualize the brand’s story.
Inspired.

9. The
Dragon

10. Brucelee.com
Bruce Lee Actor, martial artist, philosopher, icon
INSPIRATION: At age 5, in the 80s, I remember watching my first Bruce Lee film, Enter the
Dragon, the movie that changed how Asians were seen in the West. Bruce was a revelation
to Asian-Americans as the first Asian hero seen on TV screen. He brought Asian face to
American cinema, and became an instant role model.
Bruce has influenced + inspired music icons, Hollywood directors, movie stars, and legends,
including Carlos Santana, Brett Ratner, RZA, Arnold Schwarzenegger, Jackie Chan, Sugar
Ray Leonard, and Quentin Tarantino. “He influenced pop culture more than anyone; before
or since” [History.com]. Bruce Lee ruthlessly combined strategy with his own philosophy of
martial arts – “the style of no style”; and “the act of fighting without fighting”.
HIGHLIGHTS:
Early Life: Born as Jun-fan on November 27, 1940 in Chinatown, San Francisco to Lee Hoi-
chuen and Grace Ho. The largest influence on Lee’s martial art development was his study
of Wing Chun at the age of 13 under Wing Chu master Yip Man. In 1961, he enrolled at the
University of Washington, where he majored in drama, and studied philosophy and
psychology. While at the University, he met his future wife, Linda Emery, whom he married
in August 1964.
Acting Career: Besides playing the role of Kato in the 60s TV series The Green Hornet, Lee
starred in four films: The Big Boss [1971], Fist of Fury [1972], Way of the Dragon [1972], and
Enter the Dragon [1973].
Death: On 10 May 1973, Lee collapsed in Golden Harvest Studios while doing post-
production work for the movie Enter the Dragon, and was rushed to the hospital where he
was later revived. However, on 20 July 1973, Lee complained of a headache, and went to lie
down for a nap from which he never woke up. He died of a brain edema at the age of 32.

11. Fela Kuti Musician + human rights activist
FELA ANIKULAPO KUTI [October 15, 1938 to August 2, 1997] was a Nigerian multi-
instrumentalist musician, composer, and pioneer of Afrobeat music. In his songs,
Fela depicted everyday social situations with which a large part of the African
population was able to identify. He mixed incendiary lyrics with his new music
creation – Afrobeat [pounding eclectic rhythms fused with jazz, psychedelic rock and
traditional West African chants] – to openly attach the repressive military
dictatorships that ruled Nigeria and much of Africa.
Fela Kuti went by many names - Chief Priest Kalakuta Republic, Abami Eda and Black
President. “Young people from all over Nigeria flocked to hear his songs, which
developed themes relating to Blackism and Africanism, encouraging a return to
traditional African religions. Later he was to become satirical and sarcastic toward
those in power, condemning both military and civilian regimes for their crimes of
mismanagement, incompetence, theft, corruption and marginalization of the
underprivileged.” [Worldmusiccentral.org]
In recent years, there has been a revitalization of the icon’s influence on music and
popular culture. Fela’s original music art form has been reborn in the magnetic
Broadway musical Fela!, produced by Jay-Z, Will Smith, and Jada Pinkett-Smith, and
performed by the band Antibalas. Antibalas is directed by Tony award winner and
choreographer Bill T. Jones, and together, they have carried the Afrobeat banner to a
new generation of listeners, inspiring the millennial generation and long-time
followers of Afrobeat with their evocative display and rendering of the music form.
Case in point: I have personally attended Fela! on Broadway twice.
Fela.net

12. tasty for your tongue.
vitamins for your body. …and zero calories to go crazy about.

13. INSPIRATION: I first got wind of Vitamin Water in 2007 when Curtis Jackson aka 50 Cent, the award-
winner rapper, pocketed $100 million from Coca-Cola after the soft drinks giant bought his
Vitaminwater drink, Formula 50 from Glaceau as part of a $4.1 billion deal. 50 Cent had bought a ten
percent stake in Glacéau in 2004. In exchange for his share in the company’s profits, Glacéau named a
Vitaminwater drink, Formula 50, after the artist, which “Fiddy” personally endorsed.
Ever since, Vitaminwater has been my constant companion – cruising down Bay Street, trend-spotting
trips, and at home while blogging. It refreshes me completely, and has helped me reduce my intake of
alcohol drinks and sugar-laced beverages.
HIGHLIGHTS:
Vitaminwater was launched in 2000 by J. Darius Bikoff after he conceived of the idea of having Vitamin
C and mineral water in one package instead of having them separately. The product carried the
Glacéau name, same as Bikoff’s first product – Glacéau Smartwater which was launched in 1996.
By 2002, the Glacéau line of waters were the top selling enhanced water brand in the United States,
with the company’s Vitaminwater being its best selling product. On April 2, 2009, Glacéau
Vitaminwater introduced a new line for the weight-conscious market called Vitaminwater10 that has
10 calories per eight-ounce serving, and later Vitaminwater Zero, a calorie free drink.
Vitaminwater has a fully interactive Facebook page [that replaced its website while under
construction], and a very strong fan base – 1, 411,881 people like the brand.
Vitaminwater.com

14. INSPIRATION: Anyone who knows yours truly is aware of my penchant
for Heineken. It featured on my Yum! Brands in 2005, and I remain a
strong advocate of the brand. I love everything about it – the shape +
design, color, experience, and, of course, the taste. That, oh so, bitter-
sweet taste and tangling feeling you get after swigging from the green
bottle is yi-p-shy!
HIGHLIGHTS:
The Heineken Company was founded in 1864 by 22-year old Gerald
Adriaan Heineken in Amsterdam. Heineken ranks as the third largest
brewer in the world after Anheuser-Busch InBev and SABMiller, based on
revenue. The original brewery in Amsterdam, closed in 1988, is preserved
as a museum called Heineken Experience. The museum features “rides”,
interactive exhibits, and two bars.
Heineken.com

16. Nike.com
INSPIRATION: Nike has got consumers eating out of its palm, like Apple, due its
design thinking approach, innovative product conceptualization, and the cool
experiences it continually presents at every touchpoint. Case in point: NIKEiD,
NikeStore, Nike + iPod, Nike.biz, and NikeRed.
As a follow-up to their viral “Write the Future” video, Nike Football installed an
interactive LED light show “Write the Headline” on Johannesburg’s towering Southern
Life Center building. The installation, almost the size of half a football pitch, displays
submissions from Facebook, Twitter, QQ, and Mxit that read from as far as 2.5
kilometers away.
HIGHLIGHTS:
Nike was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and
Philip Knight, and officially became Nike, Inc. in 1978. The company takes its name
from Nike, the Greek goddess of victory. Nike markets its products under its own brand
as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding and subsidiaries
including Cole Haan, Hurley International, Umbro and Converse.
Nike sponsors many high profile athletes and sports teams around the world, with the
highly recognized trademarks of "Just do it" and the Swoosh logo.

17. Camper.com
INSPIRATION: Inside every Camper box there is a story. Because a Camper
box is not like any other box. Inside a Camper box lives everything you can
imagine outside. A Camper box is a window, a door, it’s the beginning of a
journey. A journey to a place called Imagination. Yes, a Camper box also
comes with a pair of Camper shoes. They will join in your journey. It’s them
and you, together. And then, it happens: IMAGINATION WALKS.
TRANSFORM WITH MYSTERY [The Lovemarks Effect]

19. Hip Hop CEO + Entrepreneur
INSPIRATION: We all know Shawn ‘Jay-Z’ Carter’s rag-to-riches story
– from selling drugs in Marcy projects, New York, to becoming a
financially successful hip hop artist and entrepreneur with a networth
of over $150 million and selling 40 million albums worldwide.
Jay-Z became my No. 1 Hip Hop artist circa 2000, when I listened to his
freestyle verse on DJ Clue’s The Professional, Pt. 2 mixtape, which
totally blew my mind and turned me into an overnight fan + advocate.
Before then, I had paid little attention to Jay’s hot singles like “Hard
Knock Life” and “Big Pimpin’” as I was totally stoked on Puff Daddy,
Mase, and the Bad Boy Family.
After listening to Jay-Z’s track on the mixtape, I went to the nearest
music store to get all of his albums – The Dynasty: Roc La Familia,
Reasonable Doubt, In My Lifetime Vol. 1, and Vol. 2…Hard Knock Life.
Ever since, his music dominates 90% of space on my iPod, iTouch,
iPhone and iPad.
Jay-Z’s lyrics are a constant motivator for my day-to-day activities,
and have fueled my passion for soul music, stimulated my taste in style
and fashion, and influenced my lifestyle.
FastCompany lists Jay-Z as one of this year’s 100 Most Creative
People.
Jay-Z.com

20. I’m not a businessman…I’m a Business, man.
HIGHLIGHTS:
Jay-Z co-owns The 40/40 Club, is part-owner of the NBA's New Jersey
Nets and creator of the urban clothing line Rocawear. He is the
former CEO of Def Jam Recordings, one of the three founders of
Roc-A-Fella Records, and founder of Roc Nation. In addition, he owns
stock in Carol’s Daughter, a line of beauty products, and J Hotels, and
serves as co-brand director for Budweiser Select. As an artist, he
holds the record for most number one albums by a solo artist on the
Billboard 200. Say hello!

21. Twitter.com/iamdiddy
Champion of Hip Hop + Entertainer
INSPIRATION: The Man many love to hate…Jay-Z cured me of my
binge on Puffy aka Puff Daddy aka P.Diddy. But, I never could get rid of
my fascination for Sean ‘Diddy’ Combs – his ghetto-fabulousness,
swagger, crazy dance moves, go-getter attitude, entrepreneurial drive
and indomitable spirit. Hip Hop mogul, Diddy, is the ultimate
businessman – an inspiration for other businessmen + aspiring
entrepreneurs. He showed hip-hopers how they should run their
businesses: a suitcase full of attitude, an overhyped brand name, some
shiny suits, and a cool track to dance to….”Sean Combs is the most
successful entrepreneur to emerge from hip hop. He surpassed Russell
Simmons back in the ‘90s…even his contemporaries travel down a
road path Diddy paved.” [XXL.com]
Diddy is the inspiration pill for hip hop. Whenever the industry is in dire
need of creativity or stimulation, and thirsting for “what’s next”,
everyone looks up to Diddy to show the way. And, he has never
disappointed.
Whether its producing MTV family sitcoms like Run’s House and
Daddy’s Girls, hosting Making The Band and I Want To Work For Diddy
reality TV shows, running the successful Sean John Clothing empire,
signing an equal-share venture with Diageo to spearhead Cîroc vodka’s
brand management, or setting up Blue Flame Marketing [with HP and
Pepsi as clients], Diddy has proven that his non-musical business deals
are as huge as his musical accomplishments – Bad Boy Entertainment
and Justin Combs Publishing – effectively earning him the title “the
Undisputed heavyweight champion of hip hop.”

23. INSPIRATION: In the summer of 2009, I was spending the
weekend with Jonas [Yo’nas], a German friend working at
the Consulate, and a couple of buddies at a beach hut,
when I first saw Monocle. “Cool”, was my first thought.
Jonas strongly recommended it to me, as the all-in-one
business + lifestyle magazine. In the past eleven months, I
have never missed an issue. Monocle is a “global briefing
covering international affairs, business, culture and
design. Developed for an international audience hungry
for information across a variety of sectors, Monocle is
more of a book than a magazine; its highly portable and
collectable.”
HIGHLIGHTS:
Monocle is a magazine and website founded by Tyler
Brûlé, a Canadian journalist and entrepreneur.
Described by CBN News reporter Harry Forestell as a
"meeting between Foreign Policy and Vanity Fair”, the
magazine provides a globalist perspective on international
affairs, culture and design to wealthy, cosmopolitan
readers.
Monocle.com

24. INSPIRATION: Advertising Age is the holy grail + bible for marketing,
advertising and media professionals around the world. It is the
“leading global source of news, intelligence and conversation for
marketing and media communities.” Widely renowned as the numero
uno in thought leadership, Ad Age organizes industry events,
conferences, publishes white papers and branded content, and hosts
popular columnists and blogs on its website.
HIGHLIGHTS:
The magazine was started as a broadsheet newspaper in Chicago in
1930. Today, its content appears in a print weekly distributed around
the world and on many electronic platforms, including: AdAge.com,
daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and
Ad Age Digital; weekly newsletters such as Madison & Vine (about
branded entertainment) and Ad Age China; podcasts called Why It
Matters and various videos.
Ad Age's parent company, Crain Communications Inc., also publishes
Creativity.com and Adcritic.com.
Adage.com

25. Samuel l jackson
is

26. INSPIRATION: I love comic books, and have been a collector for over
20 years. I’m especially crazy about graphic novels, manga and anime.
Afro Samurai [アフロサムライ Afuro Samurai] is a Japanese seinen
dōjinshi manga series written + illustrated by manga artist Takashi
Okazaki.
Inspired by Takashi Okazaki's love of soul and hip hop music and
American media, Afro Samurai follows the life of Afro Samurai who
witnessed his father being killed by the hands of a gunslinger named
Justice. As an adult, Afro sets off to avenge his father's death and kill
Justice.
The Afro Samurai dōjinshi was adapted into a 5-episode anime TV
series by studio Gonzo in 2007. The same studio also went on to
produce a made-for-TV movie sequel entitled Afro Samurai:
Resurrection in 2009, which gained two Emmy nominations, for
Outstanding Individual Achievement in Animation, which it won, and
Outstanding Animated Program, which it did not win.
In addition to the success of the anime series, Afro Samurai has also
been adapted into a video game and an upcoming live-action feature
film. For the TV series and the film, two soundtracks by the RZA of
Wu-Tang Clan have been released as well as a profile book in Japan.

27. Lord Toranaga is INSPIRATION: Shōgun is a 1975 novel by James Clavell. Over the
past eleven years, I have probably read Shōgun about 50 times. And
we’re talking about one thousand page-plus of riveting Japanese
culture, history, love, and conflicts. I am constantly fascinated by
Clavell’s epic Asian Saga series of novels [King Rat, Taipan, Shōgun,
Noble House, Whirlwind, Gai-jin], and have gained so much insight
from reading these novels, and having an in-depth understanding
of the Asian mind.
HIGHLIGHTS:
Shōgun, set in 17th century feudal Japan, gives an account of the rise
of the daimyo "Toranaga“, based upon the actual Tokugawa Ieyasu
of the Shogunate.
Ieyasu was the founder + first shogun of the Tokugawa
shogunate of Japan which ruled from the battle of Sekigahara in
1600 until the Meiji Restoration in 1868. Ieyasu seized power in
1600, received appointment as shogun in 1603, abdicated from
office in 1605, but remained in power until his death in 1616.
Shōgun has been adapted as a groundbreaking television
miniseries, a Broadway musical, and several computer games.

29. INSPIRATION: Netflix, launched 13 years ago, changed the game in the video rental
industry when it began offering “online flat rate DVD, Blu-ray disc rental-by-mail and
online video streaming” that enabled subscribers watch movies on their computers
with minimum broadband internet connection. This was a differentiated service
strategy from that of Blockbuster, widely recognized for its worldwide chain of video
rental stores. With the advent of Netflix, the rental map was completely redrawn with
Netflix miles ahead of its nearest competition. It had maxed out the game, the same
way Apple had drawn the rug from underneath IBM.
Now, from the comfort of one’s home, office, or on the road, after paying a monthly
flat-fee, a subscriber has access to a wide range of movie choices. Movies can be
played instantly online and DVDs received by mail based on an individual’s rental
queue of favourite movies. There is also a free iPad app allowing subscribers to watch
movies on the go…anywhere, anytime.
HIGHLIGHTS:
Netflix has a collection of over 100,000 movie titles and approximately 10 million
subscribers, and ships an average of 1.9 million DVDs to customers daily. On February
25, 2007, Netflix announced the billionth DVD delivery.
Netflix allows subscribers to stream movies + watch TV shows on their video game
consoles – Xbox 360, PS3, and Wii.
Netflix.com

30. INSPIRATION: DirecTV is a direct broadcast satellite service based in El
Segundo, California, which transmits digital satellite television and audio
to households in the United States.
DirecTV has its own network called The 101 Network, an in-house
channel, available only to DirecTV subscribers in the United States. The
101 Network has exclusively broadcast some of my favorite, commercial-
free television shows – Sleeper Cell, OZ, Deadwood, Smith, Spartacus:
Blood and Sand, and Australian miniseries, Underbelly: ATale of Two Cities.
HIGHLIGHTS:
DirecTV provides television + audio services to subscribers through
satellite transmissions. Services include the equivalent of many local
television stations, broadcast television networks, subscription television
services, satellite radio services, and private video services. Subscribers
have access to dozens or hundreds of channels, so its competitors are
cable television service and other satellite-based services. Its primary
competitors are Dish Network and cable providers. DirecTV currently has
18 million subscribers.
Directv.com

32. INSPIRATION: For my fix of seafood, salads, and desserts, I regularly
patronize Red Lobster, a U.S. chain of seafood restaurants, appetizers,
salads, and desserts. It is aimed at the mid-level “casual dining” segment
of the market. The menu includes a variety of specialty seafood and non-
seafood entrees.
HIGHLIGHTS:
Red Lobster was founded in 1968 by entrepreneurs Bill Darden & Charley
Woodsby. Originally billed as a "Harbor for Seafood Lovers", the original
restaurant in Lakeland, Florida was followed by several others throughout
the Southeast. The chain expanded rapidly in the 1980s.
Today, there are nearly 700 Red Lobster locations throughout the United
States and Canada, as well as a small number of locations in Japan.
Redlobster.com

33. Life is Burritoful

34. Ever been to Chipotle? If no, I urge you to check out one – fast.
Chipotle Mexican Grill is one of the fastest growing restaurant-
chains in the U.S. Its goal is to “change the way the world thinks
about and eats fast food by serving high-quality and sustainably-
raised food quickly and affordably.”
Chipotle [pronounced chih-POAT-lay] specializes in burritos and
tacos. It was founded by Steve Ells in 1993 and based in Denver,
Colorado. The name Chipotle derives from the Mexican
Spanish name for a smoked, dried jalapeño chili pepper, and
ultimately derives from the Nahuatl language.
The restaurant is known for its large burritos, assembly line
production, and use of natural ingredients. The company released
a mission statement called Food with Integrity, which highlights its
efforts in using organic ingredients, and serves more naturally
raised meat than any other restaurant.
The company currently has over 1000 locations, with restaurants
in 36 states. Its net income in 2009 was US$126 million, with the
company employing over 22,000 staff.
Chipotle.com

35. Meet the Ad Guy In America

36. Alexbogusky.posterous.com
INSPIRATION: Alex Bogusky’s book, Baked In, [co-authored
with John Winsor], is the singularly most important book that I
read in 2010. It re-transformed my way of thinking, and has
inspired thousands of marketers and [m]ad men to rethink
product design, marketing, and advertising, as is currently
being practiced, to a new model of “creating products and
businesses that market themselves.” A brief chat with Bogusky
after his keynote presentation at the 2010 Mirren New Business
Conference, solidified his place atop my pyramid of those “rare
individuals that defied convention and broke all rules.”
FastCompany cites Bogusky as one of the “Top 10 Most
Creative People in Marketing and Advertising.” According to
the business magazine, Bogusky has “shattered the rules of
20th century advertising with campaigns that resemble multi-
media hijinks, rather than commercials. Brands like Burger
King, Old Navy, and Microsoft flock to his Miami-Boulder shop
for his brand of irreverence.”
HIGHLIGHTS:
Alex Bogusky is the Founding Partner of Crispin Porter +
Bogusky and Chief Creative Insurgent of MDC Partners. Born
in Miami, Florida, his father, Bill Bogusky, and uncle, Albert
Bogusky, ran one of Miami's hottest design shops, The Brothers
Bogusky. Alex is married and has two children.

37. JEREMY
GUTSCHE
INSPIRATION: Jeremy Gutsche, an innovation expert, is the Founder & Chief Trend Hunter of TrendHunter.com [the world's
biggest online cool hunting magazine ] and Trend Hunter TV.com. Gutsche is a keynote speaker in the categories of
innovation, strategy and marketing, and has spoken at more than 100 events.
Gutsche has been described as "a new breed of trend spotter" by The Guardian, and "on the forefront of cool" by MTV. He is
frequently sourced by the media for his opinions on the next big thing.
HIGHLIGHTS:
In 2005, Gutsche launched Trend Hunter, an online trend community + series of trend publications. The community includes
a global network of several thousand contributors that identify emerging micro-trends in pop culture, design, technology,
fashion and art. In 2007, Gutsche launched Trend Hunter Research to leverage the viewership data + content insights from
the TrendHunter.com community, and Trend Hunter TV in 2008.
Gutsche's book, Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change, released in September, 2009, was
named one of Inc Magazine's Best Books for Business Owners and ranked #1 Most Popular at 800 CEO Read from
September to December 2009.You guessed right; I got a copy too.
ISTHEKINGOF COOL

39. I love apple…

40. …a true lovemark

41. …transforms my experience

42. …and gives me a sense of happiness!

44. Top Xv Yum! Brands 2010
1. Bruce Lee 6. Samuel L. Jackson is Afro Samurai 11. Scotch & Soda
2. Vitaminwater 7. Netflix 12. Diesel
3. Nike 8. Red Lobster 13. Tom Peters
4. Jay-Z 9. Alex Bogusky 14. Bang & Olufsen
5. Monocle 10. Apple 15. MTV
Top 1x By GENRE
Trends + Innovation Lifestyle + Culture Experience + Engagement
Apple Apple Apple
Google Nike Nike
Nike Scotch & Soda Google
BMW MTV BMW
Bang & Olufsen Heineken Bang & Olufsen
IDEO Jay-Z Netflix
Jeremy Gutsche Monocle Facebook
Vitaminwater Camper IKEA
SpringWise Diddy Camper

45. CREDITS
Thanks goes to the following companies + websites for
citation of their original materials + use of photos:
Fastcompany.com
Trendhunting.com
Stacyadams.com
Thesauraus.com
Springwise.com
Lovemarks.com
Wikipedia.com
Sequence.com
Heineken.com
Monocle.com
Google.com
Adage.com
Identiture
PSFK.com
Nike.com
Campers
IDEO
!

46. Need
Inspiration?
cool ideas?
trend analysis?
new business?
visual mapping?
consumer insights?
Email: franklinozekhome@gmail.com
franklinozekhome e! paper My Yum! Brands X /46

47. inside
the mind
of a m/ad man ™
franklinozekhome™ is a strategic planner, trendspotter, and a student of
culture and brands. A leading authority + keynote speaker on brand
marketing, future trends, and Nigerian marketnomics, he was recently
nominated by The Future Awards as “2010 Business Professional of the
Year.” Ozekhome previously held senior roles at InsightGrey and
McCann Erickson, and has spent over a decade advising leading
companies and brands like British Airways, Samsung, Total, PepsiCo,
British American Tobacco, MTN, Access Bank, GSK and Emirates Airline.
He is the Founder + Chief StoryTelling Officer of Identiture®, a New York
based, strategic planning firm, helping brands like Good Burger, CraVe
Sandwiches and SignaPay embrace Sensory Branding + FutureDeSignSM
ideas. Follow his rants, raves and tantrums on Twitter @Donniefranklin.
www.franklinozekhome.com

48. franklinozekhome
Copyright © franklinozekhome™ 2010