Cultural institutions and technology companies in the digital age need to work together more closely with a view to benefiting from the opportunities offered by tools such as mobile applications, QR codes, gamification, touch-screens, sensory technology, geolocation or augmented reality, among others, to develop new services for the purpose of enriching discovery processes at museums as well as promoting a connection among visitors.
6. Should Museums work more closely with startups
to manage this neverending social transformation?
7. To answer this question, we conducted a survey
136 Institutions participated in this survey from USA, UK, Spain, Germany,
Italy, Argentina, Chile, Mexico, Sweden and France, among other countries
8. Survey available at Dosdoce.com
http://www.dosdoce.com/articulo/estudios/3842/museums-in-the-digital-age
11. AFTER THE VISIT PHASE
Few Museums encourage visitors to share the experience
http://mw2013.museumsandtheweb.com/paper/diving-into-the-museums-social-media-stream/
42. Define variables, beyond number of visits or downloads
Profile of the visitors (foreign, national, etc.)
When & how they discovered the exhibition
Inside the building navigation and behaviours
Degree of engagement with the content
Ways of sharing the experience
Web split testing: specific functionality, specific audience, etc.
TEST, MEASURE, LEARN
43. Whatever you do: Keep the fingers happy
The Digital experience has to be different than the analog one
44. Javier Celaya jcelaya@dosdoce.com Tel: +34.606.367.708
Web: www.dosdoce.com Twitter: @javiercelaya
LinkedIn: www.linkedin.com/in/javiercelaya
Thank you / Muchas gracias