1. Peter and Doug welcome you to
the T-Moble Presentation

2. Some History:
With TMP - want to make a change
TMP just finished branding and career site
Delivered and presented RFP
Definition - we did not
All the other Agencies presented creative
They invited us back with an assignment
Creative and Strategy for Three Key T-Mobile Segments
(Retail, Call Center, and FSC):

3. The Setup:
Slick DDB office in Seattle - 12 clients - big conf room
10 Hodites - Entire hands on team
Presentation was a combo of PPT, Flash, Posters, Boards,
Definition
Sketches and Dramatics

4. T-Mobilization
T-
Mobilization
Mobilize Bernard Hodes Group, employees, candidates,
and management across the entire employee lifecycle

5. Talent Lifecycle

6. Creative

7. Concept 1

8. Show Your Savvy

9. Show Your Savvy
Retail
•Chicago
•Cultural
•Social
•Mobile
•T-mobilize

10. Show Your Savvy
Retail
•Chicago
•Cultural
•Social
•Mobile
•T-mobilize

11. Show Your Savvy
Retail
•Chicago
•Cultural
•Social
•Mobile
•T-mobilize

12. Show Your Savvy
Retail
•Chicago
•Cultural
•Social
•Mobile
•T-mobilize

13. Show Your Savvy
Retail
•Chicago
•Cultural
•Social
•Mobile
•T-mobilize

14. Concept 2

15. • Show Your Savvy
• Make Life Happen
Make Life Happen

16. Make Life
Happen

17. Make Life
Happen
Retail
•Chicago
•Cultural
•Social
•Mobile
•T-mobilize

18. Make Life
Happen
Retail
•Chicago
•Cultural
•Social
•Mobile
•T-mobilize

19. Make Life
Happen
Retail
•Chicago
•Cultural
•Social
•Mobile
•T-mobilize

20. Make Life
Happen
Retail
•Chicago
•Cultural
•Social
•Mobile
•T-mobilize

21. Make Life
Happen
Retail
•Chicago
•Cultural
•Social
•Mobile
•T-mobilize

22. Talent Lifecycle

23. Market Specific Targets

24. Retail : Chicago
Definition

25. Retail

26. Retail

27. Retail

28. Out-of-Home

29. Out-of-Home

30. Retail

31. Retail

32. Call Center : Ft. Lauderdale
Definition

33. Call Center

34. Call Center

35. Call Center

36. Out-of-Home

37. Retail

38. FSC : Seattle
Definition

39. FSC

40. Personalized
Brochure

41. Talent Lifecycle

42. Personalized Integrated Experience
Definition

43. FSC

44. FSC

45. FSC

46. FSC

47. Engagement
Definition

48. Onboarding

49. Employee
Engagement Site

50. Employee
Engagement Site

51. Employee
Engagement Site

52. ERP

53. Employee
Engagement Site

54. New ideas
Talent Lifecycle approach
Creative that delivers on brand
Specific targeted media strategies to demos
Rich media that delivers user driven info
Paperless brochure concept
Transparent career site
Employee engagement
On boarding - Recognition - Referral program
Process improvement programs
Alumni engagement
Dashboard metrics