PRSA Digital Impact 2012 - Manage Multiple Content Streams Like Monster.com
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Kathy O'Reilly and Doug Haslam presented on how Monster.com manages multiple content streams across social media channels. They discussed Monster's history of social media use dating back to 2007 and how they currently use over 13 primary channels. They also covered their "hub and spoke" model for content planning, using different voices for different audiences. Additionally, they discussed their processes for monitoring, measuring, and reporting on social media performance.
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PRSA Digital Impact 2012 - Manage Multiple Content Streams Like Monster.com
- 1. Manage Multiple Content Streams Like Monster.com PRSA Digital Impact April 3, 2012
- 2. The Presenters Kathy O’Reilly, Monster Worldwide > Sr Director, Social Media & Public Relations > 20+ years in TV production, PR, media relations and social media > @kathyoreilly Doug Haslam, Voce Communications/Porter Novelli > Agency Account Lead > 20+ years in communications, from radio/journalism to tech PR to social media > @dough 2 PRSA Digital Impact - April 3, 2012
- 3. Monster History 1994 – Founded 2007 – Seeker Blog Launched 2010 – MonsterThinking Blog Launched 2007 – Joined Twitter 2009 – Facebook 2011 – BeKnown Blog Launched 2012 – 13+ Primary Social Media Channels Launched to Date (US) 3 PRSA Digital Impact - April 3, 2012
- 4. Voce Communications/Porter Novelli 4 PRSA Digital Impact - April 3, 2012
- 5. “Hub & Spoke” for Monster 5 PRSA Digital Impact - April 3, 2012
- 6. Content Planning and Voices Editorial Calendar Voice and Tone > Recruiter/Employer Audience > “Seeker” Audience > Corporate Voice/Thought Leadership > Guests 6 PRSA Digital Impact - April 3, 2012
- 7. Monitoring and Response Process Speed Message Coordination 7 PRSA Digital Impact - April 3, 2012
- 8. Measurement Goals (Define “Success”) >“Macro” Measures Benchmarking Metrics (Know what to ignore) >“Micro” Measures Coordination >On-Domain Off-Domain 8 PRSA Digital Impact - April 3, 2012
- 9. Measurement Goals (Define “Success”) >“Macro” Measures Benchmarking Metrics (Know what to ignore) >“Micro” Measures Coordination >On-Domain Off-Domain Data Lies - Trends Don’t 9 PRSA Digital Impact - April 3, 2012
- 10. Measurement – Macro Measures 10 PRSA Digital Impact - April 3, 2012
- 11. Measurement – Micro Measures 11 PRSA Digital Impact - April 3, 2012
- 12. Measurement – Reporting 12 PRSA Digital Impact - April 3, 2012
- 13. Tools 13 PRSA Digital Impact - April 3, 2012
- 14. Some Resources Mashable.com Socialmediatoday.com Socialmediaexplorer.com SocialMedia.org SNCR.org Our Peers 14 PRSA Digital Impact - April 3, 2012
- 15. Thank You Kathy O’Reilly (@kathyoreilly) Doug Haslam (@DougH)
Notas del editor
- Big tool, little tools free and expensive. No one tool to do everything. Kathy- process of evaluation (more?) Radian6 Prime Research Doug – Agency side vigilance in uncovering new tools nimble point solutions (like Tweetrtreach) to fulfill immediate requests Complementing comprehensive monitoring tool with p[oint solutions (Topst “accessorizing with plug-in tools like Bit.ly and Stocktiwts to help certain parts of program (Tracking links and financial call chatter)