PUR ER BlogHer Recap & Learnings

BlogHer ‘10 Sponsorship Recap and Key Learnings October 19, 2010

Why BlogHer? ,[object Object],[object Object],[object Object]

PUR BlogHer Objectives ,[object Object],[object Object],[object Object],[object Object]

PUR BlogHer Sponsorship Overview

Overview: Official Water Provider ,[object Object],[object Object],[object Object],[object Object]

Overview: Official Water Provider

Overview: Exhibitor ,[object Object],[object Object],[object Object],[object Object]

BlogHer Video Highlights Double click to view BlogHer ‘10 video

BlogHer Product Reviews ,[object Object],[object Object]

BlogHer Sound bites & Tweets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Numbers at a Glance ,[object Object],[object Object],[object Object],[object Object],[object Object],P&G BlogHer Attendees Survey Percent P&G’s Home Away from Home provided a place for me to relax and enjoy special activities and events in a way that improved my overall experience at BlogHer ‘10. 87% P&G’s Home Away from Home provided engaging content that I would want to blog about. 84% P&G’s Home Away from Home piqued my interest in developing a professional relationship with one or more P&G brands. 91%

Blogger Coverage ,[object Object],[object Object]

BlogHer Coverage: Miss Lori TV “ Every time you buy a PUR product, clean water is delivered to people that don’t have it. Today, we have our new PUR product – it takes one click and it makes sure your water is clean .” Double click to view

BlogHer Coverage: Mommy Got Swag “ This month I happened to meet the PUR team at BlogHer 10 in New York City and they gave me a PUR water filtration system to test out that attached directly to my sink. PUR was an amazing partner at BlogHer, supplying clean drinking water stations all around and their amazingly generous donation of clean drinking water packets to underdeveloped countries.” Double click to view

BlogHer Coverage: Totally Her “ I put up with the Brita pitcher for a while but began asking for recommendations on a better option. I switched to PUR. Right away it was clear that PUR is the superior brand. I’ve been much happier with my PUR water filtration pitcher and will be sticking with it long term.”

BlogHer Coverage: Pineapple Babble “ I had an extensive conversation with the rep from PUR. She was very kind – even when I told her I couldn’t stand on-the-faucet filters because for whatever reason they have NEVER worked for me. Guess what? IT WORKED. It’s easy, it clips off so I can wash my dishes. The water tastes REALLY clean and the filters last 3 months!”

Sustaining Coverage: National Coffee Day ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Sustaining Coverage: National Coffee Day “ Living on Long Island, I have always been scared of the water since the rumors are that the very high breast cancer rate here comes from drinking the water. (who knows but better safe than sorry right?) Therefore, I have been using a PUR filter on our faucet for the last few years.” “ The PUR One Click Faucet Mount is an easy way to remove 99% of lead, trace levels of pharmaceuticals and microbial cysts. In addition to great coffee, this is a feature that is important to me for my family. My three girls deserve the cleanest best tasting water.” “ How to make the best cup of coffee: Always use cold fresh, clean water. Using filtered water is best. The PUR one-click faucet mount makes getting clean water right from your tap and into your coffee cup a breeze!”

Sustaining Coverage : Blog Action Day ,[object Object],[object Object]

Sustaining Coverage: Blog Action Day “ PUR’s YouTube videos, describe the urgent need for clean drinking water and the daily efforts PUR makes. Though many think we are too far from the developing world to lend a helping hand, there are several ways we can improve the situation.” “ PUR siempre dona 10 litros de agua limpia por cada nuevo fan de su página de Facebook, pero por Blog Action Day ha decidido doblar esta cantidad.” Translation: “PUR always donates 10 liters of clean drinking water for each new Facebook Fan; however, the donation will be doubled for Blog Action Day.” “ They only time I feel helpless, is when I'm without water (try an hour to an entire day without water when a storm hits in Puerto Rico when you're there on vacation). And I'm never without it for that long. I cannot imagine not having access to clean water. The message was crystal clear when I saw the PUR water demonstration at BlogHer. It had me floored. I was amazed at the ability to bring clean water to places, countries, and people that do not have that luxury with a small packet. How's that for trying ?

Next Steps ,[object Object],[object Object],[object Object]

Key Wins ,[object Object],[object Object]

Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object]

Looking Ahead to 11/12 and Beyond ,[object Object],[object Object],[object Object],[object Object]

PUR Blogger Brigade ,[object Object],[object Object],[object Object],[object Object],[object Object]

PUR Blogger Brigade OUTCOMES Appearances in traditional media Increased traffic to FB, @PurTweets Year-round digital dialogue

Making It Right Social Media Outreach ,[object Object],[object Object],[object Object],[object Object],TACTIC OUTCOMES

Benefits of Bloggers for ER ,[object Object],[object Object],[object Object]

How One Voice Carries Over ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Traditional Media Bloggers Journalists Aggregators Editors - RSS - SEARCH - NETWORKS Closed Networks - PROFILE SHARING Open Networks Unlimited Sharing Potential - TWEETING

Digital Snapshot: Understanding the Social Media Landscape ,[object Object],[object Object],[object Object]

Monitoring Water Industry Conversations Example: Past 30 Days Social Media Conversations: By Topic Social Media Conversations: By Vehicle ,[object Object]

Social Media/ER Snapshot ,[object Object],[object Object]

PUR ER BlogHer Recap & Learnings

Recomendados

Recomendados

Más contenido relacionado

Último

Último (20)

Destacado

Destacado (20)

PUR ER BlogHer Recap & Learnings