1. DENISHA GARADHARIYA
ROLL NO.-23
MBA SEM – 3rd
1

2. DR.RAJESH PATEL
N.R.VEKARIYA INSTITUTEOF
BUSINESS MANAGEMENT
STUDIES
JUNAGADH
2

3. ACKNOWLEDGEMENT
3

4. I have a great pleasure in presenting this MY BUSINESS PLAN OF
KASHISH TRADITIONAL BOUTIQUES.
I am grateful to the DR. RAJESH PATEL , without whom this plan would
have been a dream. He support in providing me all the necessary information, data
has a lion’s share in the success of this project..
Thanks are due to all those who have directly or indirectly or contributed
towards this project, which I may have missed.
Signature:
_____________________
(DENISHA M. GARDHARIYA)
INDEX
PARTICULAR
INDEX
4

5. SR NO. PAGE
NO.
1. EXECUTIVE SYNOPSIS 10
2. COMPANY PROFILE 31
3. PRODUCTS AND SERVICES S 33
4. MARKET ASSESSMENET SYNOPSIS 38
5. SECTORAL ASSESSMENT 42
6. APPROACH AND EXECUTION SYNOPSIS 65
7. SALES APPROACH 71
8. INTERNET PLAN SYNOPSIS 73
9. ADMINISTRATIVE SUMMARY
10 FISCAL STRATEGY
5

6. EXECUTIVE SUMMARY
In My Business Plan kashish traditional boutique, I and my Partners run a business
of clothing store. In current era everybody is conscious about their clothes because
they know that firstly they will recognize by their wearings and outer look because
of this, in this century no one business is such flexible and rapidly grow. So, I
decided to start this establishment in the market because it will flexible as per
market trend and also essential and one of viable business in the market. In
KASHISH BOUTIQES we provide sarees, dresses also. My Business plan represents
6

7. information about products & services, financial arrangement, competitors,
suppliers etc.
Mission
Company Mission
KASHISH BOUTIQUE is a store for the quality- and style-conscious consumer.
Providing unique, eclectic and affordable product, we intend to generate a fair return to
finance continued growth and expanded community involvement.
• To provide women with a boutique that offers a comfortable and
approachable environment
• To showcase quality, well-constructed fashions from prominent and
cutting-edge designers
• To offer a variety of beautiful and high-end fashion accessories
• To help women learn what clothing and styles go best with their unique
personalities
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8. Keys to Success
1. Having a good location in a high-shopping area
2. Quality product and good relationships with vendors
3. Outstanding customer service
Objectives
To maintain profit margins at 15-20% through close attention to
expenses and cost of goods sold
• To drive awareness and build sales through mentions in both local
print and the nation's top fashion magazines
• To earn 80% market share and become the number one ethnic
Traditional wear apparel store
• To receive a 50% profit margin within the first year.
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9. • To have a customer base of 1,000 by the end of the first operating
year.
• To be an active and vocal member in the community supporting
agricultural events, and equestrian organizations working with
children.
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10. BASIC INFORMATION
NAME: “KASHISHTRADITIONALBOUTIQUES”
 Address of Corporate Office : PRIYA COMPLEX,
MANGNATH,
. JUNAGADH.362001
 Form of Organization : Partnership firm
 Bankers : State Bank of India
Owners :
MISS.DENISHA GARDHARIYA
MISS.RADHIKA RAJPARA
MR.HEMALGARDHARIYA
MR. VIPUL NAR
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11. OWNERS BIODAT
SR Name & Address Age Academic Experi Nature of Capital
NO. (Years) Qualificati ence responsi Contribu
on bility tion
1. Miss. 22 MBA Fresh Personn 25%
DENISHA M. el
GARDHARIYA
Junagadh
2. Miss. 22 M.B.A. Fresh Personn 25%
RADHIKA el
RAJPARA
Junagadh
3. Mr. HEMAL 20 BBA Fresh Finance 25%
GARDHARIYA
Junagadh
4. Mr. VIPUL 25 M.B.A. 5year Marketi 25%
NAR &Markt. ng
Junagadh department
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12. FACILITIES
• FITTING FACITIES
• DISCOUNT FACILITIES
• GIFT PACKING FACILITIES
• CREDIT CARD FACILITIES
• GIFT VOUCHER FACILITIES
• AISO PROVIDE IN THE RENT SYSTEM FOR
CHANIYA CHOLI WITH ORNAMENTS
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13. FEATURES & BENEFITS
One key feature that separates SUBHAM DRESSES from all other local boutiques and
chain department stores in the area is our commitment to providing women of the stylish,
quality clothing options. Because our primary concern will be ensuring our consumers are
happy with the fit and style of their purchase, we will provide products tailored to all
shapes and sizes of women.
Further, SUBHAM DRESSES will not just be a store that sells clothes. Our clientele will
benefit from an experienced, knowledgeable sales staff. Out of the gate, our goal is to
implement a superior customer service system. Beyond our friendly reception and an
inviting atmosphere, It will also offer customers fashion information and advice. Our
trained personnel will provide counsel that women simply cannot find at other clothing
stores. Our qualified fashion-industry expertise will ensure our customers walk away with
the perfect outfit.
Clothing for stylish women
TRADITIONAL BOUTIQUE will carry Ready-to-Wear (RTW) designer
and casual/contemporary apparel & accessories for women, and will be the
exclusive JUNAGADH. home of the German line,. In addition to the
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14. fabulous SAREES line, TRADITIONAL BOUTIQUE will feature other
choice selections by TRADITIONAL designers. The TRADITIONAL
BOUTIQUE customer is a busy professional woman who lives in
JUNAGADH with a household income over 10000. She enjoys the boutique
fashions and wants a place where she can go to get services that meet her
busy lifestyle.
Management
With over 5 years experience in marketing and retail, owner VIPUL NAR
has gathered the expertise to complement and grow the business. Our
advisory team holds expertise in retail accounting, retail merchandising,
legal contracts, fashion and design. A detailed project plan has been created
and all tasks are on schedule.
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15. PRODUCT & SERVICES
DIFFERENT TYPES OF SAREES
• BANDHNISAREES
• PURE SILK
• JAYPURI
• JORJOT
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16. • COTTEN SILK
DRESSES
• READY MADE
• MATERIALS
CHANIYA CHOLI
• BANDHNI
• NET
• COTTON
• HAND WORK
COMPETITIVE ASSESSMENT
In , Kashish traditional boutique there are no direct competitors offering our
unique services or products. In the market, the shops most closely competing
with Kashish Boutique are as follows:
• Poshak dresses, which targets a younger demographic and specializes in
natural fiber clothing. They also carry local art and jewelry.
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17. • UTASAV, which targets younger women, specializes in offering trendy
clothes.
• Shital dresses targets older women within our target demographic, but
specializes in the more homemade, old-fashioned style clothing.
• Patel Place Boutique targets women within our target demographic as well,
but they specialize in an affordable, folksy style of clothing with handmade
sarees and embroidered dresses.
• Second Time Around targets women and may overlap our target
demographic slightly. However, they specialize in consignment clothing.
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18. TARGET CUSTOME
KASHISH BOUTIQES is a business-to-consumer retail company. In target market
market focus on special group of people which will cover major or overall market.
Young age girl are our clear target customers. However, we do realize that we will likely
attract some house wife and working women with our products.
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19. MARKET DIVISION
• Market Needs
If you were to overhear women talking in a dressing room, you would more
than likely hear them comment on something they've tried on and question
how they should wear it or what it will go with in their closet. Research has
shown that women are stressed, have little time to shop, and would
generally like help in determining the right clothes and styles to wear. With
over 3 lacs JUNAGADH. women between the ages of 25-54 spending over
34 lacs in apparel each year, there are sure to be some mistakes made in
clothing choices. Television shows such as Star News's "What Not to
Wear" and Style's "Fashion Emergency" clearly speak to a woman's
confusion about what looks best on her. Even women who can afford a
professional stylist feel helpless and often jokingly request that their stylist
come to their home every morning to help them get dressed.
"Within a decade, the companies that do the best job of marketing to women
will dominate every significant product and service category." -Faith
Popcorn
One gender in particular influences the majority of the retail
marketplace: women.
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20. [1] Women comprise 51% of the JUNAGADH population
and control or influence 81% of all household purchase decisions.
[2] Women are now earning more college and master's degrees than men,
which translates into more senior positions & higher pay.
[3] Overall, women represent 47% of the total JUNAGADH.civilian
workforce and as that continues to grow, demands for their time also
increase.
[4] Balancing work and family are the #1 concerns for women and almost
half "hardly ever" take care of their personal needs; one out of five women
would like to have time to do a little shopping!
[5]Research indicates that women approach retail shopping uniquely by
evaluating purchases based on product and company information derived
from both personal and expert sources. Additionally, surveys consistently
reveal that women buy based on the relationship they forge with a brand.
[6] Statistics, studies, and our own personal experiences show us again and
again that excellent customer service lowers customer attrition rates, fosters
excellent word of mouth and most importantly, increases sales. The table
below shows that out of the ten characteristics consumers find important in
deciding where to shop, four were attributed to customer service.
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21. Clothes Shopping Behaviors
• Spends over 25000 for clothes each year
• Buys mostly SAREE and DRESSES
• Looks for classic, basic items each season, with 1-2 trendy items
• She cares about how she presents herself, enjoys fashion, and looks for
quality over quantity
Customer needs, expectations and buying patterns
The TRADITIONALBOUTIQUE customer loves to shop and enjoys going
to boutiques. She is knowledgeable about designer fashions and tends to
shop for seasonal wardrobes twice a year plus picks up various fashion and
basic pieces throughout the year. By offering fashionable accessories and
wardrobe organization items, TRADITIONALBOUTIQUE will be able to
grab a larger share of her wardrobe budget. She is used to coming into the
store and browsing through the clothing items and trying on what interests
her. She expects a warm and comfortable environment and nice dressing
rooms. She enjoys being left alone but also enjoys the special touches of
personal shopping assistance and having the ability to special order items.
Market expanding
As our company grows and our boutique earns a positive reputation, several opportunities
will open to us. And we are considering some options already. Should we choose to
remain a small local boutique, we will develop and grow our company by increasing
existing clothing lines and expanding our selection to include additional products such as
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22. Men and children wares. Within five years, we will assess the potential for franchising
our stores in select locations.
Additionally, as we build our business, we plan to develop our business all over Gujarat.
we plan to develop one quickly and efficiently. We also see the potential for regional and/
or national expansion at some point.
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23. Direct Competition:
• UTASAV Boutique
• POSAK dresses
• ROSHNI WARE
• JYOTI BOTIQUE
Indirect Competition:
• All other Boutique Retailers
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24. ALLOCATION OUTLINES
In our shop we sell our products by direct selling and purching from
wholesellers. We are not using market channel distributions. Our suppliers
from ahemadabad, baroda, surat Mumbai, etc.
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25. 25

26. Pricing
Value received is the key to pricing. The only way a store can have low
prices is to sell low-priced merchandise. Thus, what you do about the prices
you charge depends on the lines of merchandise you buy and sell. It depends
also on what your competition charges for these lines of merchandise. Your
answers to the following questions should help you to decide what to do
about pricing.
Kashish boutique decide its price range medium to product and sometimes
it charges high price . In our business we sell our product by credit card
system also.
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27. 27

28. Customer Service Policies
The service you provide your customers may be free to them, but you pay
for it. For example, if you provide free parking, you pay for your own
parking lot or pick up your part of the cost of a lot you share with other
retailers.
Some competitor provide extra facilities like buy one get one free to
compete that strategy we provide them free fitting facilities to our customer.
Sometimes we provide voucher facility and discount facility on huge or bulk
buying.
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29. Advertising
Advertising was saved until the last because you have to have something to
say before advertising can be effective. When you have an image, price
range, and customer services, you are ready to tell prospective customers
why they should shop in your store.
We use the local media like newspapers, television, and printers of direct
mail pieces for information about the services.
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30. In-store Sales Promotion
To complete your work on marketing, you need to think about what you
want to happen after prospects get inside your store. Your goal is to move
stock off your shelves and displays at a profit and satisfy your customers.
You want repeat customers and money in your cash register.
Customers will have more buying confidence and be more comfortable in
your store if they know they can afford to buy. Credit makes this possible.
To encourage people to buy, self-service stores rely on layout, attractive
displays, signs and clearly marked prices on the items offered for sale. Other
stores combine these techniques with personal selling.
Personal attention to customers is one strong point that a store can use as a
competitive tool. they are interested in being served promptly and
courteously. Nothing is more frustrating to a customer than being ignored by
an employee. how to greet customers, show merchandise, suggest other
items, and handle customer needs and complaints.
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31. Promotion
The following promotional tactics for generating buzz and awareness about
De Kliek will be implemented:
• Personal selling and word of mouth via networks of friends, stylists and
customers
• Unique visual displays in storefront on a weekly basis
• PR (local) of Boutique by email and letters
• Direct mail such as postcard notices that are targeted specifically to the
customer
• Sales Promotion such as store events and bi-annual sales
• Web Site
• Advertising will be at a minimum with regular ad placements
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32. 32

33. SALES STRATEGY
Kashish Boutique plans to generate sales via strategic marketing efforts.
These concentrated efforts will be targeting new and returning customers as
well as single-visit tourist consumers. We will also implement a referral
program rewarding customers who refer new customers with discount
coupons. Following our grand opening, we will conduct a direct-mail
campaign to targeted consumers that we have signed up through our in-store
mailing program. The direct mailers will be comprised of 5,000 full-color
postcard mailers. Each will include at 10% coupon. We will offer
promotional discounts and seasonal and clearance sales throughout the year.
Kashish Boutique will accept cash and payment via major credit and debit
cards. Cash layaway plans will also be permitted. Returns and exchanges
must take place within 30 days of purchase and receipts are mandatory.
Our sales staff will include both co-owners and 2-3 part-times sales
associates. Our sales team will earn an hourly rate, plus a generous
percentage of commission from each sale.
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34. 34

35. Website Marketing Strategy
Research shows that the number one reason people log on to the Internet is
for information. Kashish's strategy is to provide as much information as
possible on their current designers, fashions and style tips, as well as to
utilize the appropriate search terms to deliver the most relevant click-
throughs. Awareness of the website will be provided in local advertising,
public relations efforts, customer emails, in-store signage & receipts as well
as direct mail and word-of-mouth.
INTERNET STRATEGY
As the Internet has become a staple of American life and retail
merchandising, Kashish will have a viable Web site. We have secured the
domain name Kashish Boutique.com and will begin site development as
funds become available. Further, we plan to hire an established Web
designer that will accept modest pay in exchange for future profit-sharing.
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36. Foremost, we intend to showcase our brand, our clothing and provide
customers with the ability to purchase items online. As the site progresses,
we will include features such as fashion advice, designer interviews,
newsletters, and Internet-only specials. Eventually, we hope to establish and
nurture an online social community where women can gather and discuss
topics of the day, network and share clothing secrets.
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37. 37

38. ORGANIZATIONAL STRUCTURE
As a small business, we will have a small staff. Both co-owners will assume
leadership roles within the company and will be responsible for daily
operations, overseeing marketing efforts, buying merchandise and managing
inventory and all other administrative duties. A small sales staff will assist
co-owners with securing sales, assisting customers and general maintenance
of stock on the floor.
LEADERSHIP
ME and MY PARTNER are co-owners and will co-manage Kashish
Boutique. However, daily responsibilities will differ.
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39. One will manage the day-to-day operations including supervising staff,
maintaining inventory and bookkeeping. VIPUL worked 5 year in the retail
industry including four years as a manager of an antique furniture shop.
I will oversee the merchandise buying for the store as well as maintain a
keen awareness of trends within the industry. I will also work with our
public relations firm to ensure superior marketing plans are in place and
implemented. HEMAL worked in the fashion industry in various capacities
working with designers, wholesalers and retailers for 2 years.
STAFF MEMBERS
KASHISH Boutique will employ a sales staff of 2 part-time employees.
These positions are yet to be filled. However, we feel the labor pool is such
that finding qualified employees will not be an issue. Our sales associates
will be paid an hourly wage, plus commission. Bonuses will be provided
with each year of service following an annual review to encourage employee
retention.
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40. 40

41. TOTAL COST OF PROJECT
Sr. No. Particular Amount
1. Total fixed Capital 1150000
2. Net working capital 360000
Total cost of project 1510000
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42. 42

43. FINANCIAL ARRANGEMENT
[i.] MEANS OF FINANCE
Sr. No. Particular Amount
1. Loan from BOB 1100000
2. Own contribution 410000
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44. PROFITABILITY & PRDUCTION
[i.] SALES & PRODUCTION
Sr. No. Details Qty. Amount
1. TRADITIONAL - 2250000
WARE
SALARY & WAGES
Sr. No. Details Monthly amt. Yearly amt.
24000
1. Personnel department 2000
21600
2. I. Employees 1800
21600
II. Skilled workers 1800
28800
III. Unskilled workers 2400
48000
3. Marketing department 4000
54000
4. Finance department 4500
9000
5. Other staff 750
Total 207000
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45. [iv.] ELECTRICITY CONSUMPTION
Sr. No. Details Yearly amt.
1. Electricity 69600
Total 69600
[v.] INTEREST
Sr. No. Details Yearly amt.
1. INTEREST 134750
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46. [vi.] REPAIR & MAINTENANCE
Sr. No. Details Yearly amt.
1. Repair 1800
Total 1800
[viii.] DEPRECIATION
Sr. No. Particular Rate Amount
1. Building 10% 29000
2. Machinery 20% 53200
Total 82200
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47. [ix] ADMINISTRATIVE EXPENSES
Sr. No. Details Yearly amt.
1. TRANSPORTATION 2100
2. Telephone & Postage 1650
Total 3750
[X.] SALES EXPENSES
Sr. No. Particular Yearly amt.
1. Advertising expenses 1650
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48. PROJECT SUMMARY
Sr. No. Particular Amount
1. Raw material 108000
2. Salary & wages 207000
4. Repairs & maintenance 69600
5. Rent & insurance 86400
6. Depreciation 82200
7. Interest on capital 134750
Estimated profit 1562050
Income tax 546718
Net profit 1015332
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49. 10. Cash flow statement
Sources Amount Application Amount
Opening balance - Tax paid 546718
Cash on hand 360000 Interest 134750
Profit before tax 1562050 Depreciation 55600
Contingency 71150
Closing balance 12100
Total 1922050 Total 1922050
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50. 11. Fund flow Statement
Source Amount Application Amount
Own capital 410000 Land 500000
Bank loan 1100000 Building 290000
Plant & Mach. 266000
Other assets 94000
Working capital 360000
Total 1510000 Total 1510000
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51. 12. Break Even point statement
No Particular 1st 2nd 3rd 4th 5th
Total sales 2250000 2700000 3150000 3600000 4050000
Less:
367500 441000 514500 588000 661500
Vari. Cost:
Contribution 1882500 2259000 2635500 3012000 3388500
Fixed cost: 320450 320450 320450 320450 320450
PBT 1562050 1938550 2315050 2691550 3068050
TEX 546718 678493 810268 942043 1073818
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52. PAT 1015332 1260057 1504782 1749507 1994232
Profit volume ratio = contribution × 100
Sales
= 1882500 × 100
2250000
= 83.67%
Break even point = Fixed cost × 100
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53. P/V RATIO
= 320450 × 100
83.67
= 382993
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