PRoactive 2011 - PR & new media

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Dragana Djermanovic

Educación

UNS(T)UCK YOUR
PROFESSION
ONLINE PR & COLOR TV

PIŠEMO
JAVNO GOVORIMO
ZNAMO NOVINARE_NJIHOVE
RASPOREDE
DOBRO SE GURAMO U FIRMI

...PUBLIC
mainstream
media media
relations
PR!
customer
service social
media

RELATIONS!

NOVINAR, STAKEHOLDER, SAVEST

VIŠE ZA MANJE

DAJ, DAJ, DAJ... PA ĆEŠ (MOŽDA) DOBITI

PAMTE

CENTAR SU PROCESA

PARTNERI, NE OVCE!

REDAKCIJE 30% MANJE NEGO
PRE JEDNE DECENIJE

PUBLICITET

KOMUNIKACIJA
TEHNOLOGIJA DRUŠTVO
POLITIKA POTROŠAČI
TRENDOVI MENADŽMENT
KULTURA PSIHOLOGIJIA

CONTRIBUTE!

PARTICIPATE!

LEARN!

LISTEN!

HANDLE OR CONTROL

ESPECIALLY IN AN UNFAIR MANNER

TO CAUSE A STRONG FEELING
OR REACTION

USUALLY POSITIVE

...MANIPULACIJA
mainstream
media media
relations
PR!
customer
service social
media

INSPIRACIJA!

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Marc Connor, Chief Marketing Strategist, POSSIBLE Going for the Gut: Building Emotionally Satisfying Digital Experiences Probably one of the biggest issues digital marketers face is creating digital marketing that doesn’t look like, well, digital marketing. Particularly when it comes to linchpin categories such as Fast-Moving Consumer Goods (FMCG), where multi-billion brands have long been known for their stirring broadcast work and generation spanning brand mascots. Think Poppin’ Fresh (aka the Pillsbury Doughboy), Tony the Tiger, the Keebler Elves. Those friends (or enemies) you grew up with! But when it comes to the digital space, that emotional connection all too often becomes one that is transactional, forgettable or unsustainable. In this session we will examine how to build, maintain and nurture emotionally satisfying digital experiences for FMCG brands that leverage the unique qualities of the interactive space to create high-involvement consumer/brand interactions. Using real life examples from brands such as ConAgra Foods, Smuckers and P&G, we’ll offer a detailed vision of how the smartest marketers are approaching this issue and provide a unique perspective on integrating the barrage of new technologies without losing focus on the bigger picture.

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PRoactive 2011 - PR & new media

1. UNS(T)UCK YOUR PROFESSION ONLINE PR & COLOR TV

3. ZNAMO DA...

4. PIŠEMO JAVNO GOVORIMO ZNAMO NOVINARE_NJIHOVE RASPOREDE DOBRO SE GURAMO U FIRMI

5. JEDINI NAČIN DO MASA...

6. ...PUBLIC mainstream media media relations PR! customer service social media RELATIONS!

7. POTROŠAČ

8. CONSUME V.S. PARTICIPATE

9. IS TO ACT AS IF YOUR PRESENCE MATTERS!

10. PARTICIPATE CONSUME + PRODUCE SHARE

11. NOVINAR, STAKEHOLDER, SAVEST VIŠE ZA MANJE DAJ, DAJ, DAJ... PA ĆEŠ (MOŽDA) DOBITI PAMTE CENTAR SU PROCESA PARTNERI, NE OVCE!

12. KOME MI TREBAMO?!

13.

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16. ZEMLJOOOOOTRES!

17. ODNOSI S MEDIJIMA

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25. (INTER)MEDIJI?

26. REDAKCIJE 30% MANJE NEGO PRE JEDNE DECENIJE

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35. PR TEHNIKE

36. KLIPING?

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46. SAOPŠTENJE

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55. KONFERENCIJA ZA MEDIJE ✌

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62. proactivereport.com

63. ZNAMO LI DA BUDEMO PR-OVI?

64. PUBLICITET KOMUNIKACIJA TEHNOLOGIJA DRUŠTVO POLITIKA POTROŠAČI TRENDOVI MENADŽMENT KULTURA PSIHOLOGIJIA

65. LISTEN!

66. LEARN! LISTEN!

67. PARTICIPATE! LEARN! LISTEN!

68. CONTRIBUTE! PARTICIPATE! LEARN! LISTEN!

69. UTICAJ =

70. MANIPULACIJA

71. HANDLE OR CONTROL ESPECIALLY IN AN UNFAIR MANNER

72. UTICAJ =

73. INSPIRACIJA

74. TO CAUSE A STRONG FEELING OR REACTION

75. TO CAUSE A STRONG FEELING OR REACTION USUALLY POSITIVE

76. ...MANIPULACIJA mainstream media media relations PR! customer service social media INSPIRACIJA!

77. SIĐITE MEĐU LJUDE!

78. ONLINE & OFFLINE

79. PIŠITE_SNIMAJTE_PAMTITE

80. BRINITE

81. MENJAJTE

82.

83. HVALA!

PRoactive 2011 - PR & new media

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