1. Cause Marketing - Associations
2008 Survey
Based on 86 respondents
(representing about 250 associations)
(AMCs represent 32.6% of responses)
2. Demographics of Respondents
Staff Structure
55.40%
60.00%
50.00%
43.10%
40.00%
Paid Staff
AM C-managed
30.00%
Other
20.00%
10.00%
1.50%
0.00%
3. Demographics of Respondents
Geographic Scope
90.00% 81.50%
80.00%
70.00%
60.00% National-Int'l
50.00% Regional
State
40.00%
Local
30.00%
20.00%
9.20%
4.60% 4.60%
10.00%
0.00%
4. Demographics of Respondents
Size of Budgets
40.00%
35.40%
35.00%
30.00% 27.70%
Less than $500,000
25.00%
20.00% $500,000 - $1 million
20.00% 16.90%
$1 - $5 million
15.00% $5 million +
10.00%
5.00%
0.00%
5. Familiarity with Cause Marketing
60.00% 55.80%
Not sure
50.00%
Aware but no direct
40.00%
experience
30.00% Well versed but no
direct experience
17.40%
20.00% Some experience
14.00%
11.60%
10.00% Substantial
3.50%
experience
0.00%
6. Is your association engaged in a cause
marketing program?
77.90%
80.00%
70.00%
60.00%
50.00%
Yes
40.00% No
22.10%
30.00%
20.00%
10.00%
0.00%
7. Is your association engaged in a cause
marketing program?
Total Sample
AMC-Managed
77.90%
89.30%
90.00% 80.00%
80.00%
70.00%
70.00%
60.00%
60.00%
50.00%
50.00% Yes Yes
40.00%
40.00% No
22.10%
No
30.00%
30.00%
20.00% 10.70% 20.00%
10.00% 10.00%
0.00% 0.00%
8. Does your association have a
foundation or charitable organization?
59.70%
60.00%
50.00%
40.30%
40.00%
Yes
30.00% No
20.00%
10.00%
0.00%
9. % of Budget Used on Cause Marketing
80.00%
70.00%
60.00%
0%
50.00%
75%-99%
40.00% 50%-75%
25%-50%
30.00%
Less than 25%
20.00%
10.00%
0.00%
10. Why are you NOT involved in a Cause
Marketing program?
Hav en't thought about it
45.00%
Don't see need
40.00%
35.00% Board doesn't see need
30.00%
Hav en't found right
25.00% cause or partner
Don't have time or
20.00%
expertise
15.00% Not a priority
10.00%
Not sure how to start
5.00%
Funds not available
0.00%
11. Why are you NOT involved in a Cause
Marketing program?
All AMCs
44.30%
50.00% 44.00% 40.00%
50.00%
36.00% 36.00%
40.00% 40.00%
26.20%
30.00% 30.00%
20.00% 20.00%
10.00% 10.00%
0.00% 0.00%
Haven't thought about it
Haven't thought about it
Haven't found right cause or
Haven't found right cause or
partner
partner
Not sure how to start
Not a priority