BXC helps brands, large and small, fire on all cylinders by delivering (fun, bold, edgy and smart!) integrated communications that inspire discovery, shares your story, makes an emotional connection and sells. Our specialty is strategically defining your brand’s DNA to produce meaningful integrated solutions that speak clearly to your customer’s lifestyle on an emotional level. With our years of combined experience working with international consumer brands and lifestyle media, we have a lot to bring to the table. Give us a call. We would love to help you create a meaningful and outstanding brand strategy. Established in 2005, BXC (Brand-X Creative) is a branding, advertising & marketing support studio lead by creative director & brand architect, Drew Dougherty. Drew’s experience garnered from working within consumer advertising agencies, (FCB, Sicola Martin) and action board sports manufacturer’s, (O’Neill Wetsuits, Quiksilver Sportswear) as well as global fashion and sports media, (Surfing, Foam Magazine) are critical advantages for our customers. He answers the phone too. Our little but mighty boutique agency serves clients from California to Amsterdam (with an occasional layover in New Jersey). Our studio is just minutes from the ocean and less than an hour to the nearest lift. We’re located in Dana Point, California. Drop in on us! (Bring sunscreen and a surfboard.) Looking for a big idea? Hire Us. 949-677-7324 Like what you see in our portfolio? Give us a call and let’s hear what you’re thinking!

1. BXC Inc. :: BRANDING, ADVERTISING + DESIGN :: 949.677.7324

3. LET’S GET CREATIVE.
At BXC, we’ve had the opportunity to brand some very successful and unique companies.
Small and large. We can help your business, too. The BXC team brings years of
action-packed experience to the table. Our specialty is defining your brand’s DNA
(unique brand persona) to produce meaningful retail and marketing experiences that
speak clearly to your customer’s lifestyle.

4. CULTURE VULTURES.
BXC produces solutions that inspire today’s active lifestyle customer. Which only seems
natural since action sports and the lifestyle that surrounds it runs through our veins.
We ride, play, listen and participate. (We have the x-rays to prove it.) We share their passion.
We respect your goals and understand your audience, and it shows in our work
and commitment. “Do what you do well. Love what you do.”

5. BXC’S DNA.
BXC’s creative team is lead by 20-year advertising industry veteran and brand architect,
Drew Dougherty. His experience garnered from working within traditional advertising
agencies, (FCB, Sicola Martin) as well as with manufacturer’s (O’Neill, Quiksilver) are
critical advantages for our customers and our design staff.
BXC is located just minutes from the ocean and less than an hour to the nearest lift.
We’re located in Southern California’s Dana Point, and we serve clients from California
to Amsterdam (with an occasional layover in New Jersey).

6. CLIENTS SWEAR.
“Drew’s passion, creativity and enthusiasm is infectious. He is a brilliant mind that will take any brief to a
design that will not only meet and exceed your expectations…. it will make you wonder if he is from this
planet. Thank You for elevating our brand.”
- Johnny Rodriguez, Sr. Marketing Manager, Callaway Golf
“Keeping true to our core brand message, BXC stepped in and delivered exactly what we needed with a
fresh and unique perspective, on-time and in-step with our existing staff.”
- Doug Martin, Marketing Director, Felt Bicycles
“BXC did a great job from original concepts thru actual production. The BXC team developed new logos,
fonts, ad campaign concepts, line guides, web site and general marketing ideas for Komunity Project.
We are very happy with the way Drew worked with our team to implement all of the above.”
- Dave Lester, Brand Manager, Quiksilver/Komunity Project
“Drew is an expert in the process of creating professional level visual communication with an edge. His
diverse experience affords him a unique perspective to solving problems. His work ethic and communication
skills are among the best, both of which I find paramount to the successful execution of a creative project.”
- Eric Crane, Product Brand Manager, Nixon Watches
“Drew has a perfect feeling and knowledge of communication concepts and advertising. Next to that he
has very strong graphical skills. Besides creating all sorts of concepts himself, he did an excellent job to
support the campaigns and promotions we created at O’Neill Europe.”
- Mark Koevermans, Marketing Director, O’Neill Europe

7. PERSONALITIES IN ACTION

8. KOMUNITY :: IF YOU’VE NEVER HEARD OF KELLY SLATER, CHECK YOUR PULSE.
This new, action sports accessories brand needed all the pieces necessary to look
as professional as their 11-time world surfing champion and CEO, Kelly Slater.
BXC created logos, URL and name exploration, logo usage and brand DNA guidelines,
ad campaigns, retail and product look and feel, website and blogs.

13. GIRO :: GOOD DESIGN SAVES LIVES.
BXC and Giro have been working together on retail packaging, helmets and
snowboarding goggle graphics for the past 5 seasons. Every year we provide the Giro crew
with sketches, concepts, illustrations, decorative logos and icons, patterns and color breaks
for their snow sports product line. Every goggle has a helmet to match. So, every year the retailers
can expect and merchandise a tight selection of technical outerwear accessories from Giro.
Not to mention a solid up-sell for the customer and their personal riding style.
“Your gear gotta match bro.”

16. MOPHIE :: PRODUCTS THAT OPEN DOORS AND MINDS.
The Mophie team came to BXC with the hope to extend their brand into action sports.
From our brain-storming BXC made a recommendation for a new product that would take advantage of
Mophie’s innovations and create a something special for this hard to amaze demographic. Born the Outride.
The Outride turns your IPhone into a action sports mountable, waterproof camera. It comes loaded with
mountable attachments, 2 waterproof housings and a high definition fish eye lens. This new product gave
Mophie almost instant credibility and fodder for a major PR blitz that ripped open retailer doors and
caused major excitement in existing US and global retailers. Besides product ideation, BXC also consulted on
packaging, advertising campaigns, taglines and event activation graphics.

18. O’NEILL INC. :: NOT YOUR DAD’S BRAND. ANYMORE.
BXC is no stranger to re-branding projects, either.
Prior to launching BXC, Drew Dougherty was the Creative Director of this global
action sports brand. Drew and the in-house agency created strategic brand guidelines,
ad campaigns and marketing tools that inspired change throughout the organization.
It was brand evangelism and re-branding on a global level.

30. HASBRO’S CUPONK :: BALL MEETS CUP. CUP MEETS BALL.
Hasbro came to us with a cup, ball and an idea. We collaborated with the Hasbro team pitching
and developing the brands DNA, look and feel, packaging system, logos, and product themes just
to name a few. It was more then just tossing the old ball around. To be trusted by Hasbro to take
their new brand to the edge of youth and adult subculture, creating collectable desire, holding
it’s mass market appeal, not freaking out retailers or upper management, and actually getting it
produced and to market in it’s original concept form was a huge accomplishment for all involved.

34. 4
TRICK NO. 024
5
Stairing Contest
TRICK NO. 053
3
Drop Shot
TRICK NO. 022
4
TRICK NO. 048
Peace Man
© 2010 Hasbro.
5
4
Karate Krane
TRICK NO. 112
Jump Shot
Going The Distance
TRICK NO. 014

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36. MATTEL’S HOT WHEELS BRAND :: MAD FAST GRAPHICS.
Team Hot Wheels is Mattel’s new concept sub brand hitting retailers this year. BXC Designed the logo,
illustrated backgrounds and deco support graphics, individual driver icons and a few other pieces
that helped the Mattel team pull together packaging, websites, game apps, merchandise, pos and
a mind boggling amount of merchandise for little car dudes around the world.
We’ve seen first use of the logo at the Indy 500 with Taner Faust and a few of his groupies.
We’ve even seen them on Happy Meal toys!

37. HOT WHEELS GRAPHICS

40. AS SEEN ON DESKS AND COFFEE TABLES WORLD WIDE

41. NIXON WATCHES

43. CALLAWAY GOLF

45. BEACH BUNNY SWIMWEAR

47. FOAM MAGAZINE

49. SKUNK 2 MOTORSPORTS

51. FELT BIKES

53. EXPLORE. SOLVE. CREATE. SELL LOTS OF STUFF.

54. CALLAWAY ANNUAL REPORT
ODYSSEY GOLF MICROSITE & BROCHURE

55. BOOST MOBILE ONLINE AD CAMPAIGN
PACSUN INTERACTIVE MICROSITE

56. GOYA WINDSURFING PRODUCT GRAPHICS
GOYA WINDSURFING PRODUCT GRAPHICS

57. PATAGONIA APPAREL GRAPHICS & INTERNAL LABELING

58. CA50 VODKA BRANDING & PACKAGING

59. DISCGEAR BRANDING & PACKAGING

60. BRAIN TATTOOS. NO HEADACHES.

64. MADE YOU LOOK!
Now that you’ve seen what we’ve done, let’s see what we can do for you.
help?
NEED A HAND OR TWO?
For a bigger idea give us a call at 949.677.7324
WE’RE HERE.
BXC Inc.
34179 Golden Lantern, Ste. 303
Dana Point, CA 92629