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How I Learned to Stop Worrying and
           Love Twitter
           Feb 2, 2012
What is Twitter?
• Social Networking in 140 characters or less
  “aka microblogging”
• 300 million users as of late 2011.
• 300 million “Tweets” and 1.6 billion searches per
  day
• At its best, it’s a two-way conversation
So what’s the point?
• Learning                 • Disseminating news
• Engaging with your       • Building relationships
  peers, students,           with colleagues, the
  audiences                  media, others


 Knowing What This Guy is Doing at Any Given
 Moment! Okay….not really. But he deserves
 some credit.
It’s not without Pratfalls
Pratfalls
Ways to Tweet
• Twitter.com
• A variety of apps for phone, tablet, and
  computer:Tweetdeck, Twirl, Seesmic, Twitterberry,
  Twitdroid, Twitterfon, Hootsuite and Twitter’s own mobile
  apps
• Texting from your phone
• Do not sync your social media accounts!!!!
Some Thoughts on Censorship
• Twitter said it would “reactively withhold content from
  users in a specific country -- while keeping it available in
  the rest of the world.”
• What exactly does that mean? Good Question
• What does it mean for Higher Ed? We’ll have to watch
  for implications for International
  Students/Faculty/Programs
Build a Network*
• It’s only as good or as useful as the
  network you build
•   Start following people with similar interests
•   Converse with them
•   See who they follow
•   Keep doing it



    *Ideas from
    @rachelreuben
But I don’t have anything
   interesting to say!!!

OF COURSE
YOU DO!!!!
What should I be tweeting?
•   Depends on your account personal or dept.
•   News
•   Links to topical articles for your field
•   Interesting books you’re reading
•   A conference you’re going to
•   Live tweet an event/game/lecture/conference
•   Hold a Twitter Town Hall? Twitter Office Hours?
A supplement to your courses
• Changes your dynamic in your class
• Create a course hashtagie, #ECON432
• Post a question about class reading,
  encourage discussion, post a link that
  relates to classwork
• Answer Student Questions
Ways to Maximize your Tweeting
•   Use #hashtags. #brockport or #ROC
•   www.brockport.edu/q or other link shortener
•   Retweet others if you like what you see: RT
•   Hold a contest: we gave away mugs.
•   Create and follow lists.
    – @brockportnews/campus-twitterers
SPAM
• Direct Message Spam “Check out this
  picture, I think it’s you!”
Finding a balance
• Don’t overdo it
  – Don’t post every thought
  – Don’t spam

• Don’t underdo it
  – Don’t ignore the account
  – Answer any inquiries in a timely fashion

• Engage, Interact, Explore
• Take a breath before you Tweet.
Brockport on Twitter
•   @brockportnews
•   @brockport
•   @ellswortheagle
•   @bsgbuzz
•   More at www.brockport.edu/connect
Questions???
• @dtyler321

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How I Learned to Stop Worrying and Love Twitter

  • 1. SMUG How I Learned to Stop Worrying and Love Twitter Feb 2, 2012
  • 2. What is Twitter? • Social Networking in 140 characters or less “aka microblogging” • 300 million users as of late 2011. • 300 million “Tweets” and 1.6 billion searches per day • At its best, it’s a two-way conversation
  • 3. So what’s the point? • Learning • Disseminating news • Engaging with your • Building relationships peers, students, with colleagues, the audiences media, others Knowing What This Guy is Doing at Any Given Moment! Okay….not really. But he deserves some credit.
  • 4. It’s not without Pratfalls
  • 6. Ways to Tweet • Twitter.com • A variety of apps for phone, tablet, and computer:Tweetdeck, Twirl, Seesmic, Twitterberry, Twitdroid, Twitterfon, Hootsuite and Twitter’s own mobile apps • Texting from your phone • Do not sync your social media accounts!!!!
  • 7. Some Thoughts on Censorship • Twitter said it would “reactively withhold content from users in a specific country -- while keeping it available in the rest of the world.” • What exactly does that mean? Good Question • What does it mean for Higher Ed? We’ll have to watch for implications for International Students/Faculty/Programs
  • 8. Build a Network* • It’s only as good or as useful as the network you build • Start following people with similar interests • Converse with them • See who they follow • Keep doing it *Ideas from @rachelreuben
  • 9. But I don’t have anything interesting to say!!! OF COURSE YOU DO!!!!
  • 10. What should I be tweeting? • Depends on your account personal or dept. • News • Links to topical articles for your field • Interesting books you’re reading • A conference you’re going to • Live tweet an event/game/lecture/conference • Hold a Twitter Town Hall? Twitter Office Hours?
  • 11. A supplement to your courses • Changes your dynamic in your class • Create a course hashtagie, #ECON432 • Post a question about class reading, encourage discussion, post a link that relates to classwork • Answer Student Questions
  • 12. Ways to Maximize your Tweeting • Use #hashtags. #brockport or #ROC • www.brockport.edu/q or other link shortener • Retweet others if you like what you see: RT • Hold a contest: we gave away mugs. • Create and follow lists. – @brockportnews/campus-twitterers
  • 13. SPAM • Direct Message Spam “Check out this picture, I think it’s you!”
  • 14. Finding a balance • Don’t overdo it – Don’t post every thought – Don’t spam • Don’t underdo it – Don’t ignore the account – Answer any inquiries in a timely fashion • Engage, Interact, Explore • Take a breath before you Tweet.
  • 15. Brockport on Twitter • @brockportnews • @brockport • @ellswortheagle • @bsgbuzz • More at www.brockport.edu/connect