Presentation on Brockport's Social Media Efforts to the President's Advisory Council, Jan. 29, 2014

1. PROJECT
WE’RE NOT NOOBS ANYMORE
AN UPDATE ON OUR SOCIAL MEDIA EFFORTS
DATE
JAN. 29 2014
CLIENT
THE COLLEGE AT BROCKPORT

2. NOOB(NOUN)
A NEWBIE, ESPECIALLY A
PERSON WHO IS NEW TO AN
ONLINE COMMUNITY AND
WHOSE ONLINE PARTICIPATION
AND INTERACTIONS DISPLAY A
LACK OF SKILL OR KNOWLEDGE

3. Then and Now
Platform
Size on 3/2/11
Size Today
Facebook
256
6,028
Twitter
850
5,522
YouTube
51,000 views
212,000 views
Flickr
just launched
215,500 views

4. WE’RE GETTING MORE SOPHISTICATED
BROADENING OUR REACH AND OUR ENGAGEMENT

5. What’s New?
Launched Google+, Pinterest, and Instagram
Accounts
Livestreamed two commencements around the
world, encouraging our community to share their
moments
Social Media Interns
Revamped our Connect Page: brockport.edu/
connect

7. Pinterest

8. Instagram

9. Alex Kogut
Effort to be very human
Step out from behind official
announcements using
videos and images
Won us praise from our
audiences, peers

10. We’re talking (and listening)
more
Posting more, but not just news releases
Congratulations Tweets
Steering questions to various offices

11. Analytics and Advertising
Using data to inform our posting decisions
Targeting our specific audiences with ads and
promoted posts
Recent Winter Session Post reached 96,000
people in ~ 24 hours.
Ads for undergraduate admissions reached
170,000 people in a week.

12. Social Media as Customer
Service
This trend is here. We are trying to capitalize on it
Expectation of a response on Twitter is faster than
a phone call- Scott Stratten (@unmarketing)
Students with complaints are turning to SM first
Consider it for your offices

13. One recent example…

15. “Type a quote here.”
–Johnny Appleseed

17. It’s on Social Media…
Want to know if people are thinking of
transferring?
Having problems at school? Problems registering
for class?
Want to know if a student is really excited about
getting accepted?
The pulse of the campus is out there. Right now. in
real-time.

18. What’s Next?
In social media, that’s always a good question
Where should we be? Wherever the students are.
Continue to engage, expand and respond
Mobile. Mobile. Mobile. Mobile.
Did I mention Mobile?

19. Questions?
@dtyler321 on Twitter
dtyler@brockport.edu
x2306
Room 23 Allen
I’m also happy to take this show on the road.