1. 1.02
SEM & facilitating economic
exchanges with customers

2. Sanctioning Bodies
• Sets rules for a sport (game, eligibility)
– FIBA
– USOC
– NCAA
– NCHSAA

3. Pros vs. Amateurs
Professionals
Amateurs
Game is a job
Game played for enjoyment

4. Spectators
• Generate excitement
• Generate enthusiasm

5. Marketing SEM Events
• Advertising
• Generate publicity
• Distributing information at other events

6. Event Marketing
• Promoting/selling an intangible product
• Event is unique experience
• Event is produced and consumed
simultaneously

7. Aspects of Event Marketing
•
•
•
•
Boost sales
Raise brand awareness
Capture market share
Meet customers face-to-face