3. XFINITY.com
• Why Subscribers use XFINITY.com:
– The Latest Headlines
– Watch 25,000+ Movies and Shows
– Live Sports- World Cup, March Madness
– My Email, Voicemail, Home Security and rDVR
– More than 315,000 Video Clips
– Latest Entertainment News and Gossip
• Why Advertisers use XFINITY.com:
– Tremendous reach
– High message visibility
– Uncluttered Advertiser Message
– Best-in-class geographic targeting
– Flash and Video options
– Ability to extend TV advertising
4. Network Overview:
The NBCU Digital Entertainment Network offers tremendous scale and connects
advertisers with the right consumers.
The network reaches an audience of movie goers, enjoys dining out, shops online,
attends concert and sporting events, takes vacations and much more.
Benefits include:
• Targeted • Strong Performance
• Low ad clutter environment • Rich Media offerings
• Guaranteed impressions • Wide reach
• Relevant views • Qualified/engaged audience
Network Sites:
eonline.com, fandango.com, G4TV.com, movies.com, televisionwithoutpity.com.
G4TV will transition to EsquireTV.com in summer 2013.
Total Combined Network Traffic*:
• Monthly UV: 19 Million
• Monthly PV: 178 Million
How It Works:
Banner advertising message is delivered across the NBCU Digital Entertainment
Network – 100% targeted by market – engaging thousands of entertainment
focused consumers.
NBCU Digital Entertainment
8. Northern Fairfield
Middlesex
Monmouth
Ocean County Full
Princeton/Skylands/Far Hills
Putnam
Union North/Jersey City/Meadowlands
Union South/Plainfield
Union Central
Central Super Zone
Danbury/Putnam Zone
Northern Super Zone
XFINITY.com
9. ERN_Lower Middlesex_Somerset County Zone
ERN_Lower Bergen/Hudson County Zone
ERN_Union/Upper Middlesex County Zone
ERN_Northern Bergen County Zone
ERN_Passaic/Essex County Zone
ERN_Morris County Zone
ERN_Monmouth/Ocean County Zone
ERN_VZ New Jersey Full Footprint Zone
11. Comcast Spotlight Video
Comcast Spotlight Video
• CSV encompasses our O&O video
inventory: XFINITY.com, Xfinity TV
online, Xfinity TV Player App and
WatchESPN live streaming product
offering
Video+
• Video+ = premium online video
• Video+ pre-roll impressions are not
targeted to a specific site, rather
targeted to selected audience
XFINITY.com
ESPN
XFINITYTV.com
XFINITYTV
Player App
12. Comcast Spotlight Video Network
Video Everywhere - Online and Mobile to Surround Subscribers
XFINITY.com XFINITYTV.com
ESPN.com XFINITYTV Player App
13. videoplusMOVIES
Crackle
Hollywood.com
Onescreen
Screenvision
Viewster
ENTERTAINMENT
AMC
BET
E! Online
Metacafe
Meredith
MySpace
PopSugar
Oprah.com
Zynga
BUSINESS & FINANCE
CNN Money
Fox Business
Reuters
NEWS & INFORMATION
3 interactive
ABC News
Associated Press
CDS - ABC Local
Daily Mail
Fox News
Guardian
Politico
Livestream Local News
News Distribution
Sinclair Broadcasting Group
Slate.com
The Washington Times
Time
Tribune
Weather Channel
Wired
PARENTING & FAMILY
Disney Family
Education.com
AUTOMOTIVE
Motor Trend
SIM Automotive (includes
HotRod.com and others)
MUSIC
CBS Radio
Last.fm
Pandora
Vevo
Warner Music Group
SPORTS
MLB.com
NBC Universal Sports
Sportly.tv
PORTAL
AOL
Google / Youtube
Microsoft Network
FASHION, BEAUTY, &
HEALTH
Shopflick
Doctor Oz
Rodale
*The above site list is subject to change and will be continually optimized for the best performance.
SITE LIST
*Updated April 2014
15. videoplus is like an actively managed mutual fund
that invests you in “TV Everywhere.” The videoplus
network’s fund managers continually optimize the list of
sites for maximum return on your investment.
20. Demographic Targeting
• Targets a specific user based on the advertiser’s desired
demographic profile
• DMA ONLY
• Sample Targets
– Age: 18-24, 18-34, 18-49, 21+, 25-49, 25-54, 55+
– Gender: Male Audience, Female Audience or both
– Family: Parents or Moms
– Household Income: $100k+ or $100-
– Ethnicity: Hispanic or African American
– Education: College +
21. Automotive Targeting
Automotive Audience Targeting allows clients to
reach the right audience – with precision – to drive
sales, brand awareness and engagement.
How it works:
• XFINITY.com utilizes actual home billing address to “authenticate” our
subscriber’s geography. Ensuring best-in-class geo-targeting with 95%
to 99% accuracy
• Once “authenticated,” Polk direct marketing data is appended to the
subscriber’s cookie unleashing powerful Purchase Predictive data
• Super charge your media buy: XFINITY.com + Automotive Audience
Targeting = SUCCESS
23. Automotive Segments
• Targeting segments can only be used with 300x250 ROS and 160x600
XFINITY Connect placements at the DMA level
• There are 15 targeting segments currently appended to our geo-targeting
cookie, across all XFINITY markets:
1. PP: In-market for any new vehicle
2. PP: In-market for new entry/economy car
3. PP: In-market for new luxury car
4. PP: In-market for new midsize car
5. PP: In-market for new minivan
6. PP: In-market for new pickup truck
7. PP: In-market for new SUV/mini-SUV
8. GP: Currently owns an Asian Import vehicle
9. GP: Currently owns any import vehicle
10. GP: Currently owns a Chrysler corp vehicle
11. GP: Currently owns a Ford corp vehicle
12. GP: Currently owns a GM corp vehicle
13. GP: Currently owns a Toyota corp vehicle
14. GP: Currently owns a car bought new
15. GP: Currently owns a truck bought new
24. Additional Segments
Purchase Predictor Segments: In-Market
PP - Purchase new entry/economy car
PP - Purchase new fullsize SUV
PP - Purchase new luxury car
PP - Purchase new midsize car
PP - Purchase new minivan
PP - Purchase new pickup truck
PP - Purchase new vehicle ranking
PP - Purchase used entry/economy car
PP - Purchase used full suv
PP - Purchase used luxury car
PP - Purchase used midsize car
PP - Purchase used minivan
PP - Purchase used pickup truck
PP - Purchase used SUV/mini-SUV
PP - Purchase used vehicle ranking
Garage Predictor Segments: Segment Affinity
Rank for owning a car bought new
Rank for owning a hybrid vehicle
Rank for owning a truck bought new
Rank for owning any Asian import vehicle
Rank for owning any import vehicle
Rank for owning compact pickup
Rank for owning coupe
Rank for owning entry or economy car
Rank for owning fullsize pickup
Rank for owning fullsize utility vehicle
Rank for Owning Luxury Brand Mini SUV
Rank for Owning Luxury Brand SUV
Rank for owning luxury car
Rank for owning luxury pickup
Rank for owning middle size car
Rank for owning midsize pickup
Rank for owning mini sport utility vehicle
Rank for owning minivan
Rank for owning sedan
Rank for owning sport utility vehicle