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Agency digital+ july final duffy 2014
Comcast Spotlight
– Digital+ Opportunities:
• Xfinity.com
• NBCU
• Xfinity.com geo-targeted banner - Webmail
• Verizon.net geo-targeted banner - Webmail
• Pre Roll/Video+
• Enhanced Audience Targeting – Xfinity.com
– Custom Takeovers
– Creative Examples
XFINITY.com
• Why Subscribers use XFINITY.com:
– The Latest Headlines
– Watch 25,000+ Movies and Shows
– Live Sports- World Cup, March Madness
– My Email, Voicemail, Home Security and rDVR
– More than 315,000 Video Clips
– Latest Entertainment News and Gossip
• Why Advertisers use XFINITY.com:
– Tremendous reach
– High message visibility
– Uncluttered Advertiser Message
– Best-in-class geographic targeting
– Flash and Video options
– Ability to extend TV advertising
Network Overview:
The NBCU Digital Entertainment Network offers tremendous scale and connects
advertisers with the right consumers.
The network reaches an audience of movie goers, enjoys dining out, shops online,
attends concert and sporting events, takes vacations and much more.
Benefits include:
• Targeted • Strong Performance
• Low ad clutter environment • Rich Media offerings
• Guaranteed impressions • Wide reach
• Relevant views • Qualified/engaged audience
Network Sites:
eonline.com, fandango.com, G4TV.com, movies.com, televisionwithoutpity.com.
G4TV will transition to EsquireTV.com in summer 2013.
Total Combined Network Traffic*:
• Monthly UV: 19 Million
• Monthly PV: 178 Million
How It Works:
Banner advertising message is delivered across the NBCU Digital Entertainment
Network – 100% targeted by market – engaging thousands of entertainment
focused consumers.
NBCU Digital Entertainment
GEO TARGETED WEBMAIL
NEW Opportunities
XFINITY.com
XFINITY Connect Webmail Skyscraper
Verizon.net Webmail Skyscraper
Northern Fairfield
Middlesex
Monmouth
Ocean County Full
Princeton/Skylands/Far Hills
Putnam
Union North/Jersey City/Meadowlands
Union South/Plainfield
Union Central
Central Super Zone
Danbury/Putnam Zone
Northern Super Zone
XFINITY.com
ERN_Lower Middlesex_Somerset County Zone
ERN_Lower Bergen/Hudson County Zone
ERN_Union/Upper Middlesex County Zone
ERN_Northern Bergen County Zone
ERN_Passaic/Essex County Zone
ERN_Morris County Zone
ERN_Monmouth/Ocean County Zone
ERN_VZ New Jersey Full Footprint Zone
PRE ROLL/VIDEO+
NEW Opportunities
Comcast Spotlight Video
Comcast Spotlight Video
• CSV encompasses our O&O video
inventory: XFINITY.com, Xfinity TV
online, Xfinity TV Player App and
WatchESPN live streaming product
offering
Video+
• Video+ = premium online video
• Video+ pre-roll impressions are not
targeted to a specific site, rather
targeted to selected audience
XFINITY.com
ESPN
XFINITYTV.com
XFINITYTV
Player App
Comcast Spotlight Video Network
Video Everywhere - Online and Mobile to Surround Subscribers
XFINITY.com XFINITYTV.com
ESPN.com XFINITYTV Player App
videoplusMOVIES
Crackle
Hollywood.com
Onescreen
Screenvision
Viewster
ENTERTAINMENT
AMC
BET
E! Online
Metacafe
Meredith
MySpace
PopSugar
Oprah.com
Zynga
BUSINESS & FINANCE
CNN Money
Fox Business
Reuters
NEWS & INFORMATION
3 interactive
ABC News
Associated Press
CDS - ABC Local
Daily Mail
Fox News
Guardian
Politico
Livestream Local News
News Distribution
Sinclair Broadcasting Group
Slate.com
The Washington Times
Time
Tribune
Weather Channel
Wired
PARENTING & FAMILY
Disney Family
Education.com
AUTOMOTIVE
Motor Trend
SIM Automotive (includes
HotRod.com and others)
MUSIC
CBS Radio
Last.fm
Pandora
Vevo
Warner Music Group
SPORTS
MLB.com
NBC Universal Sports
Sportly.tv
PORTAL
AOL
Google / Youtube
Microsoft Network
FASHION, BEAUTY, &
HEALTH
Shopflick
Doctor Oz
Rodale
*The above site list is subject to change and will be continually optimized for the best performance.
SITE LIST
*Updated April 2014
Video+ Placements
Video
videoplus is like an actively managed mutual fund
that invests you in “TV Everywhere.” The videoplus
network’s fund managers continually optimize the list of
sites for maximum return on your investment.
Campaign Reports & Screenshots
ENHANCED TARGETING
NEW Opportunities
Enhanced Online Targeting
Enhanced Online Targeting
Demographic Targeting
• Targets a specific user based on the advertiser’s desired
demographic profile
• DMA ONLY
• Sample Targets
– Age: 18-24, 18-34, 18-49, 21+, 25-49, 25-54, 55+
– Gender: Male Audience, Female Audience or both
– Family: Parents or Moms
– Household Income: $100k+ or $100-
– Ethnicity: Hispanic or African American
– Education: College +
Automotive Targeting
Automotive Audience Targeting allows clients to
reach the right audience – with precision – to drive
sales, brand awareness and engagement.
How it works:
• XFINITY.com utilizes actual home billing address to “authenticate” our
subscriber’s geography. Ensuring best-in-class geo-targeting with 95%
to 99% accuracy
• Once “authenticated,” Polk direct marketing data is appended to the
subscriber’s cookie unleashing powerful Purchase Predictive data
• Super charge your media buy: XFINITY.com + Automotive Audience
Targeting = SUCCESS
Automotive Targeting
Comcast’s
Data:
22+ Million
XFINITY High-
Speed
Subscribers
Polk’s Direct Mail
Data:
105+ Million
Household
addresses
Millions of
“blind
matches”
(XFINITY
sub & geo +
Polk data)
Automotive Segments
• Targeting segments can only be used with 300x250 ROS and 160x600
XFINITY Connect placements at the DMA level
• There are 15 targeting segments currently appended to our geo-targeting
cookie, across all XFINITY markets:
1. PP: In-market for any new vehicle
2. PP: In-market for new entry/economy car
3. PP: In-market for new luxury car
4. PP: In-market for new midsize car
5. PP: In-market for new minivan
6. PP: In-market for new pickup truck
7. PP: In-market for new SUV/mini-SUV
8. GP: Currently owns an Asian Import vehicle
9. GP: Currently owns any import vehicle
10. GP: Currently owns a Chrysler corp vehicle
11. GP: Currently owns a Ford corp vehicle
12. GP: Currently owns a GM corp vehicle
13. GP: Currently owns a Toyota corp vehicle
14. GP: Currently owns a car bought new
15. GP: Currently owns a truck bought new
Additional Segments
Purchase Predictor Segments: In-Market
PP - Purchase new entry/economy car
PP - Purchase new fullsize SUV
PP - Purchase new luxury car
PP - Purchase new midsize car
PP - Purchase new minivan
PP - Purchase new pickup truck
PP - Purchase new vehicle ranking
PP - Purchase used entry/economy car
PP - Purchase used full suv
PP - Purchase used luxury car
PP - Purchase used midsize car
PP - Purchase used minivan
PP - Purchase used pickup truck
PP - Purchase used SUV/mini-SUV
PP - Purchase used vehicle ranking
Garage Predictor Segments: Segment Affinity
Rank for owning a car bought new
Rank for owning a hybrid vehicle
Rank for owning a truck bought new
Rank for owning any Asian import vehicle
Rank for owning any import vehicle
Rank for owning compact pickup
Rank for owning coupe
Rank for owning entry or economy car
Rank for owning fullsize pickup
Rank for owning fullsize utility vehicle
Rank for Owning Luxury Brand Mini SUV
Rank for Owning Luxury Brand SUV
Rank for owning luxury car
Rank for owning luxury pickup
Rank for owning middle size car
Rank for owning midsize pickup
Rank for owning mini sport utility vehicle
Rank for owning minivan
Rank for owning sedan
Rank for owning sport utility vehicle
CUSTOM TAKEOVERS
NEW Opportunities
XFINITY.com
Homepage Sign-in Page
XFINITY.com
CREATIVE EXAMPLES
NEW Opportunities
In Banner Video
In Banner Video
QUESTIONS…
Contact Info:
Tom Duffy – Interactive Sales Manager
Phone: (732) 281-8183 - Email:
tom_duffy@cable.comcast.com

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Agency digital+ july final duffy 2014

  • 2. Comcast Spotlight – Digital+ Opportunities: • Xfinity.com • NBCU • Xfinity.com geo-targeted banner - Webmail • Verizon.net geo-targeted banner - Webmail • Pre Roll/Video+ • Enhanced Audience Targeting – Xfinity.com – Custom Takeovers – Creative Examples
  • 3. XFINITY.com • Why Subscribers use XFINITY.com: – The Latest Headlines – Watch 25,000+ Movies and Shows – Live Sports- World Cup, March Madness – My Email, Voicemail, Home Security and rDVR – More than 315,000 Video Clips – Latest Entertainment News and Gossip • Why Advertisers use XFINITY.com: – Tremendous reach – High message visibility – Uncluttered Advertiser Message – Best-in-class geographic targeting – Flash and Video options – Ability to extend TV advertising
  • 4. Network Overview: The NBCU Digital Entertainment Network offers tremendous scale and connects advertisers with the right consumers. The network reaches an audience of movie goers, enjoys dining out, shops online, attends concert and sporting events, takes vacations and much more. Benefits include: • Targeted • Strong Performance • Low ad clutter environment • Rich Media offerings • Guaranteed impressions • Wide reach • Relevant views • Qualified/engaged audience Network Sites: eonline.com, fandango.com, G4TV.com, movies.com, televisionwithoutpity.com. G4TV will transition to EsquireTV.com in summer 2013. Total Combined Network Traffic*: • Monthly UV: 19 Million • Monthly PV: 178 Million How It Works: Banner advertising message is delivered across the NBCU Digital Entertainment Network – 100% targeted by market – engaging thousands of entertainment focused consumers. NBCU Digital Entertainment
  • 5. GEO TARGETED WEBMAIL NEW Opportunities
  • 8. Northern Fairfield Middlesex Monmouth Ocean County Full Princeton/Skylands/Far Hills Putnam Union North/Jersey City/Meadowlands Union South/Plainfield Union Central Central Super Zone Danbury/Putnam Zone Northern Super Zone XFINITY.com
  • 9. ERN_Lower Middlesex_Somerset County Zone ERN_Lower Bergen/Hudson County Zone ERN_Union/Upper Middlesex County Zone ERN_Northern Bergen County Zone ERN_Passaic/Essex County Zone ERN_Morris County Zone ERN_Monmouth/Ocean County Zone ERN_VZ New Jersey Full Footprint Zone
  • 11. Comcast Spotlight Video Comcast Spotlight Video • CSV encompasses our O&O video inventory: XFINITY.com, Xfinity TV online, Xfinity TV Player App and WatchESPN live streaming product offering Video+ • Video+ = premium online video • Video+ pre-roll impressions are not targeted to a specific site, rather targeted to selected audience XFINITY.com ESPN XFINITYTV.com XFINITYTV Player App
  • 12. Comcast Spotlight Video Network Video Everywhere - Online and Mobile to Surround Subscribers XFINITY.com XFINITYTV.com ESPN.com XFINITYTV Player App
  • 13. videoplusMOVIES Crackle Hollywood.com Onescreen Screenvision Viewster ENTERTAINMENT AMC BET E! Online Metacafe Meredith MySpace PopSugar Oprah.com Zynga BUSINESS & FINANCE CNN Money Fox Business Reuters NEWS & INFORMATION 3 interactive ABC News Associated Press CDS - ABC Local Daily Mail Fox News Guardian Politico Livestream Local News News Distribution Sinclair Broadcasting Group Slate.com The Washington Times Time Tribune Weather Channel Wired PARENTING & FAMILY Disney Family Education.com AUTOMOTIVE Motor Trend SIM Automotive (includes HotRod.com and others) MUSIC CBS Radio Last.fm Pandora Vevo Warner Music Group SPORTS MLB.com NBC Universal Sports Sportly.tv PORTAL AOL Google / Youtube Microsoft Network FASHION, BEAUTY, & HEALTH Shopflick Doctor Oz Rodale *The above site list is subject to change and will be continually optimized for the best performance. SITE LIST *Updated April 2014
  • 15. videoplus is like an actively managed mutual fund that invests you in “TV Everywhere.” The videoplus network’s fund managers continually optimize the list of sites for maximum return on your investment.
  • 16. Campaign Reports & Screenshots
  • 20. Demographic Targeting • Targets a specific user based on the advertiser’s desired demographic profile • DMA ONLY • Sample Targets – Age: 18-24, 18-34, 18-49, 21+, 25-49, 25-54, 55+ – Gender: Male Audience, Female Audience or both – Family: Parents or Moms – Household Income: $100k+ or $100- – Ethnicity: Hispanic or African American – Education: College +
  • 21. Automotive Targeting Automotive Audience Targeting allows clients to reach the right audience – with precision – to drive sales, brand awareness and engagement. How it works: • XFINITY.com utilizes actual home billing address to “authenticate” our subscriber’s geography. Ensuring best-in-class geo-targeting with 95% to 99% accuracy • Once “authenticated,” Polk direct marketing data is appended to the subscriber’s cookie unleashing powerful Purchase Predictive data • Super charge your media buy: XFINITY.com + Automotive Audience Targeting = SUCCESS
  • 22. Automotive Targeting Comcast’s Data: 22+ Million XFINITY High- Speed Subscribers Polk’s Direct Mail Data: 105+ Million Household addresses Millions of “blind matches” (XFINITY sub & geo + Polk data)
  • 23. Automotive Segments • Targeting segments can only be used with 300x250 ROS and 160x600 XFINITY Connect placements at the DMA level • There are 15 targeting segments currently appended to our geo-targeting cookie, across all XFINITY markets: 1. PP: In-market for any new vehicle 2. PP: In-market for new entry/economy car 3. PP: In-market for new luxury car 4. PP: In-market for new midsize car 5. PP: In-market for new minivan 6. PP: In-market for new pickup truck 7. PP: In-market for new SUV/mini-SUV 8. GP: Currently owns an Asian Import vehicle 9. GP: Currently owns any import vehicle 10. GP: Currently owns a Chrysler corp vehicle 11. GP: Currently owns a Ford corp vehicle 12. GP: Currently owns a GM corp vehicle 13. GP: Currently owns a Toyota corp vehicle 14. GP: Currently owns a car bought new 15. GP: Currently owns a truck bought new
  • 24. Additional Segments Purchase Predictor Segments: In-Market PP - Purchase new entry/economy car PP - Purchase new fullsize SUV PP - Purchase new luxury car PP - Purchase new midsize car PP - Purchase new minivan PP - Purchase new pickup truck PP - Purchase new vehicle ranking PP - Purchase used entry/economy car PP - Purchase used full suv PP - Purchase used luxury car PP - Purchase used midsize car PP - Purchase used minivan PP - Purchase used pickup truck PP - Purchase used SUV/mini-SUV PP - Purchase used vehicle ranking Garage Predictor Segments: Segment Affinity Rank for owning a car bought new Rank for owning a hybrid vehicle Rank for owning a truck bought new Rank for owning any Asian import vehicle Rank for owning any import vehicle Rank for owning compact pickup Rank for owning coupe Rank for owning entry or economy car Rank for owning fullsize pickup Rank for owning fullsize utility vehicle Rank for Owning Luxury Brand Mini SUV Rank for Owning Luxury Brand SUV Rank for owning luxury car Rank for owning luxury pickup Rank for owning middle size car Rank for owning midsize pickup Rank for owning mini sport utility vehicle Rank for owning minivan Rank for owning sedan Rank for owning sport utility vehicle
  • 31. QUESTIONS… Contact Info: Tom Duffy – Interactive Sales Manager Phone: (732) 281-8183 - Email: tom_duffy@cable.comcast.com