More at: http://tinyurl.com/secondlifesocial Integrating social and immersive media. Is Second Life a social media, or merely sociable? The need for measurement and ROI statistics in social and immersive media.
A presentation given at the Second Life Community Convention 2009.
2. A Few Questions
Is Second Life a Social Media, or Merely Sociable?
How do you integrate Second Life with social
media?
Does Second Life help to “ground” social media for
the enterprise?
Do virtual worlds need to be more proactive in
defining metrics?
3. Is Second Life Social Media, or
Merely Sociable?
Social media is media designed to be disseminated through
social interaction, created using highly accessible and scalable
publishing techniques. Social media supports the human need
for social interaction with technology, transforming broadcast
media monologues (one to many) into social media dialogues
(many to many). It supports the democratization of knowledge
and information, transforming people from content consumers
into content producers.
- Wikipedia
4. Is Second Life Social Media, or
Merely Sociable?
Social media is media designed to be disseminated through
social interaction, created using highly accessible and scalable
publishing techniques. Social media supports the human need
for social interaction with technology, transforming broadcast
media monologues (one to many) into social media dialogues
(many to many). It supports the democratization of knowledge
and information, transforming people from content consumers
into content producers.
- Wikipedia
5. We’re Only Part Way There
Social media is media designed to be disseminated through
social interaction, created using highly accessible and scalable
publishing techniques. Social media supports the human need
for social interaction with technology, transforming broadcast
media monologues (one to many) into social media dialogues
(many to many). It supports the democratization of knowledge
and information, transforming people from content consumers
into content producers.
- Wikipedia
6. Why
Many-to-many is reserved for the Lab (MOTD, main
blog, etc.)
Many-to-many is facilitated by group chat and
messages (how’s it working for you lately?)
Second Life - um, highly accessible? First hour,
viewer, social functions
Keep track of your social networks through your
friends list - again, how’s that working for you?
16. “Grounding” Social Media in SL
Social media is ephemeral
“Loose connections”
Virtual worlds offer a way to ‘ground’ communities
- A sense of place
- Persistent
- A sense of presence
17.
18. Social Media “In” Not Just Social
Media “Around”
• Integrated Web/Social Media/In-World streams
(e.g. Twitter integration)
• Desktop sharing
• Cross-platform messaging and promotion
19. The Challenge of Measurement
Social Media Ad Metrics
Definitions
Released May 2009
20. IAB Social Media Metrics
(Blogging)
• Conversion size (Conversation relevant sites,
links, reach)
• Site relevance (Conversation density)
• Author credibility (Post relevance, links, earliest
post date, latest post date, duration)
• Content freshness and relevance (By date, mean
time)
21. A Few Questions
Is Second Life a Social Media, or Merely Sociable?
How do you integrate Second Life with social
media?
Does Second Life help to “ground” social media for
the enterprise?
Do virtual worlds need to be more proactive in
defining metrics?