Social Fashion presented by Marc Held from Bodek and Rhodes and Dana Zezzo from Jetline. Interactive session to learn how to turn apparel trends and knowledge in social media content in the promotional products industry.

9. Social
Fashion
How to Market Apparel Trends
in the New Social Media Age
Marc Held
Director of Sales
Bodek and Rhodes
Dana Zezzo
Chief Marketing Officer
Jetline

10. Apparel GuruSocial Media Activist
Marc HeldDana Zezzo

11. Apparel Guru
WHY ARE THESE TWO EVEN QUALIFIED TO PRESENT THIS TOPIC?
• 17 Years Industry Experience
• PPAI Rising Star
• ASI Sales Rep of the Year
• AIA Sales Rep Of the Year
• Premier Group Service Award
Marc Held
Director of Sales
Bodek and Rhodes
Cell - 215-783-4790
mheld@bodekandrhodes.com
www.bodekandrhodes.com
Favorite Color – RED

12. WHY ARE THESE TWO EVEN QUALIFIED TO PRESENT THIS TOPIC?
Dana R Zezzo
Chief Marketing Officer
Jetline
Cell – 440-344-5933
dana@jetlinepromo.com
www.jetlinepromo.com
Social Media Activist• 20+ Years of Industry Experience
• PromoKitchen Chef
• 2010 ASI Hot List
• 2010 Stitches Top 20 “Creative Thinkers”
• 2011 PPB Magazine’s “Best Bosses” List
• 2011 PromoLabs Industry Voices Award
• 2012 TRASA Pioneer Award
• 2012 TRASA Triangle Technology Award
• 2012 PPAI Volunteer of the Year
• 2012 PPAI Golden Image Award - Electronic
Supplier Catalog
Favorite Color - CAMO

13. What You Will Learn Today.
• 2013 Apparel Trends
• Social media content you can use to market
them quickly, easily, inexpensively
• Wake up – this will be interactive!

15. • Bright “The happy colors”
– After Recession everyone wants to feel good
• Neon’s
– Everything makes a come back
• Pastels
– Soft hues for men and woman
• The color Navy and Red
– conveys power, importance, and confidence
• Heathers are Hot!
• Collegiate Colors
– Texas Orange, Vegas Gold, Carolina Blue

16. Brights

17. NEONS

18. Classic Black

19. Heathers & Antiques
White threads with heathers, black with antiques

20. Collegiate Colors

21. Lets Post it!
#getsocial #expoeast

22. • Slub Fabric
– Occasion lumps create a random texture weave, slight
irregularity in yarn twist thread.
– Every piece of slub is unique
• Tri Blend- Cotton, poly, and rayon blends
• CVC- Chief Value Cotton
– More cotton than poly, softer
• Snag Resistant material
• Denim is still strong
– today light blue vs. Dark
• -100% Poly (Performance, easy care, color fast, shrink resistant)
• Temp Control Fabric
• Thermals

23. FASHION FABRICS

24. Slub: a random textured weave

25. TRI-BLENDS
The ultimate in
softness

26. Vintage Sheer Jersey
Perfect for the ladies

27. CVC
Silkier with a
touch of heather

28. SNAG RESISTANT

29. Performance Fabric

30. STAIN RESISTANCE

31. Easy Care &
Wrinkle Resistant

32. Anti-Microbial

33. WICKING

34. Thermal
Warm and cozy

35. Lets Post it!
#getsocial #expoeast

36. • V Neck for Men
• -Scoop Neck and V Neck for Ladies
• -Tank Tops (first used in 1920’s, to resemble swim suit)
• -Burn Out (still strong)
• -Stripes are back, texture look.
• -Flowy Look
• -Hoodies (more than crews)
• -Dolman sleeve (tight around the arm, open up to waste)
• -Color Block

37. Fine Jersey
Our best seller
Cotton
Jersey
Our best seller

38. Ombre
Gradated dips of color
on burnout

40. The Burnout
Each piece an original

41. Hoodies

42. Hoodies / Color Block

43. Lets Post it!
#getsocial #expoeast

44. Thank
You
Marc Held
Director of Sales
Bodek and Rhodes
mheld@bodekandrhodes.com
215-783-4790
Dana Zezzo
Chief Marketing Officer
Jetline
dana@jetlinepromo.com
440-344-5933