Instagram session at the 2013 E-Tourism Africa Summit by Gareth Pon from South Africa Instagram Community

1. instagram 101
by @garethpon

2. @garethpon
TELLING STORIES USING 1 25 FRAMES
“ALSO KNOWN AS GARETH PON.”

3. - photography is to the creative world what numbers are to the world of science -
by @garethpon

4. @igersSouthAfrica
LOCAL SOUTH AFRICAN INSTAGRAM COMMUNITY
Linked to the world’s largest Instagram Community
: JOHANNESBURG : PRETORIA : CAPE TOWN : GEORGE : STELLENBOSCH : DURBAN : GRAHAMSTOWN :
by @garethpon

5. “WHAT IS INSTAGRAM?”
by @garethpon

6. by @garethpon
breakfast
cats
coffee
the common misconception of instagram
“WHAT IS INSTAGRAM?”

7. by @garethpon
799k likes : 35k comments
782k likes : 23k comments
980k likes : 50k comments
and SELFIES!
“WHAT IS INSTAGRAM?”
@jus%nbieber
:
10M
Followers

8. instagram is an app
mobile image/video sharing platform
a visual community
photo maps
“WHAT IS INSTAGRAM?”
iOS ANDROID

9. by @garethpon
@igersJozi @igersPretoria #popupinstameet
for a lot of people its an untouched a creative outlet
“WHAT IS INSTAGRAM?”

10. 150M
ACTIVE USERS
680k
ACTIVE SA USERS
60%+
OUTSIDE THE US
16B
PHOTOS SHARED
2B
LIKES DAILY
55M
AVG PHOTOS/DAY
“WHY INSTAGRAM WORKS?”

11. location tagging with photo maps
instagram users create photo content without you needing to do anything
The Old Biscuit Mill
Ponte City Apartments
Soccer City Complex FNB Stadium
“WHY INSTAGRAM WORKS?”

12. by @garethpon
chicago sun times fires all it’s
photographers
“LESSONS FROMTHE STORM”
time magazine cover
By Ben Lowy
November Issue 2012
the audience is unique
some interesting chatter
“WHY SHOULD I CARE?”

13. by @garethpon
“For years I have worked with bulky digital cameras always mindful
of the technical maneuvers from setting the shutter speed and
aperture to editing and toning on a computer screen. In the last few
years I have discovered that my iPhone has allowed me to capture
scenes without feeling that I am once again on the job.To point and
shoot has been a liberating experience. It has allowed me to
rediscover the excitement of seeing imperfections and happy
accidents rendered through the lens of my handheld device.”
- Ben Lowy
some interesting chatter
“WHY SHOULD I CARE?”

14. by @garethpon
Instant sharing/response
size and mobility
apps
the experiences of sharing through visual
“WHY INSTAGRAM WORKS?”

15. by @garethpon
@bradklynsmtih
@levonlock
@unclescrooch
instagram users love making things look pretty
“WHY INSTAGRAM WORKS?”

16. by @garethpon
humans are visual species
“WHY INSTAGRAM WORKS?”
birds in suits : edited uploaded instavid
Video
can
be
viewed
at
h;p://instagram.com/p/dhz98qjZb5/

17. “HOW DO WE UTILISE IT?”

18. by @garethpon
CANADA’S PREMIERYEAR ROUND DESTINATION
#WHISTLERUNFILTERED : http://unfiltered.whistler.com/
“INTERNATIONAL EXAMPLES”

19. by @garethpon
#WHISTLERUNFILTERED : http://unfiltered.whistler.com/
“INTERNATIONAL EXAMPLES”

20. by @garethpon
@australia showcases the beauty of Australia by reposting
user generated images tagged with #seeaustralia
“INTERNATIONAL EXAMPLES”

21. by @garethpon
“why hello there! @paulyvella photographed this cute #kangaroo in
@discovertasmania #tassiejourney”
“INTERNATIONAL EXAMPLES”

22. by @garethpon
@southafrica showcases the beauty of South Africa by
reposting user generated images
“LOCAL EXAMPLES”

23. by @garethpon
“baby elephant leading the way. Photo by @lisa_letord #ThisIsSouthAfrica”
“INTERNATIONAL EXAMPLES”

24. by @garethpon
@igersSouthAfrica showcases the community of South
Africa by posting local stories info
“LOCAL EXAMPLES”

25. by @garethpon
“@mmmstadium welcomesTim! #mmmstadium”
“INTERNATIONAL EXAMPLES”

26. by @garethpon
@bigconcerts utilizes instagram to tell their stories
run and maintained by mobile media mob http://mobilemediamob.com/
“LOCAL EXAMPLES”

27. by @garethpon
@thefactorycafe shows off their coffee culture in Durban
“LOCAL EXAMPLES”

28. by @garethpon
@oreo show us their tastey account by doing interesting
#hashtag campaigns
“CREATIVE CORPORATE EXAMPLES”

29. by @garethpon
making tagged photos out of oreos
“CREATIVE CORPORATE EXAMPLES”

30. by @garethpon
@dguttenfelder in North Korea
Associated Press Chief Photographer
“USERS WITH UNIQUE STORIES”

31. by @garethpon
“A Chinese veteran of the Korean War. I saw a lot of North
Korean vets this week during events marking the 60th
anniversary of the armstice…”
“USERS WITH UNIQUE STORIES”

32. by @garethpon
“Korean War veterans enter a cemetery for their deceased
fellow war veterans.”
“USERS WITH UNIQUE STORIES”

33. by @garethpon
@lorraineloots
“USERS WITH UNIQUE STORIES”

34. by @garethpon
@lorraineloots documents her “365 Paintings for Ants” on
Instagram and Tumblr blog
“USERS WITH UNIQUE STORIES”
http://paintingsforants.tumblr.com/
Video
can
be
viewed
at
h;p://instagram.com/p/dRbx9FBBMG/

35. legit local instagramers
@d_oyal : 61k followers
@roywrench : 80k followers
@levonlock : 98k followers
@unclescrooch : 58k followers
by @garethpon

36. how far you can push it.
by @garethpon
@skinnymonkey

37. how far you can push it.
by @garethpon
@garethpon

38. how far you can push it.
by @garethpon
@lovepaperplane

39. create your profile
THE SOONERYOU START THE BETTER
decide on your direction
WHAT STORY WILLYOU TELL
learn a few editing apps
SNAPSEED,VSCO (YOU WILL GET ADDICTED)
be consistent with posting
THINK/CONSIDER ABOUTYOUR FOLLOWERS, ENGAGE, REPOST, SHARE
get the word out
SHOWCASE ON WEBSITES, BLOGS, FACEBOOK, HASHTAGS, INFLUENCERS ETC.
“WHERE TO FROM HERE?”

40. the local instragramers communities
by @garethpon
@igersJozi
@igersDurban
@igersCapeTown
: @igersJozi : @igersPretoria : @igersCapeTown :
: @igersGeorge : @igersStellenbosch : @igersDurban : @igersGrahamastown :

41. learn from your local community.
by @garethpon
Video can be viewed online at https://vimeo.com/63531038

42. - instagram gives others a personal, experiential and visual window to your world -
by @garethpon

43. @garethpon
www.garethpon.com
hello@garethpon.com