1. BY: NISHANT DOGRA
FOUNDER & CEO - MOBILE STRATEGY

2. ABOUT MOBILE STRATEGY
Creative Mobile Agency specialized in Mobile Retail
We help leading retailers to create unique and powerful mobile brand
experiences to engage with their audience: from strategy to realization.
Market Leader in the Dutch non-food Retail Segment (B2C)
Founded in 2010, 12 FTE, located in IJsselstein Utrecht

3. THE MOBILE RETAIL LANDSCAPE

4. THE OMNI-CHANNEL CUSTOMER JOURNEY

5. STATISTICS - NL
Smartphone Penetration: 72% (Android 69% vs. Apple iOS 22%)
Tablet Penetration: 45%
Web Traffic From Mobile & Tablet: 20-40%
MOBILE STRATEGY

6. PRE-SHOPPING
MOBILE STRATEGY

7. IN-STORE
MOBILE STRATEGY

8. MULTI-DEVICE PATH
MOBILE STRATEGY

9. MOBILE RETAILING?

10. SITE VS. APP
Site = For the Mass
APP = For the Loyal

11. TABLET VS. SMARTPHONE
Tablet = Inspiration & Direct Conversion
Smartphone = 24/7 Inspiration & Engagement (Loyalty)

12. ENABLING NEW OPPORTUNITIES
MOBILE STRATEGY

13. DO YOU REALLY KNOW YOUR CUSTOMER?
360
°

14. MOBILE RELATIONSHIP MANAGEMENT

15. MOBILE LOYALTY: RELEVANT COMMUNICATION
MOBILE STRATEGY

16. CASE: HUNKEMOLLER MOBILE

17. HUNKEMOLLER MOBILE
WHY SHOUT,
IF YOU CAN WHISPER
CRM – THE HEART OF OUR ORGANIZATION
+ 70% Member share
+ 2 mio active members
MOBILE STRATEGY

18. HUNKEMOLLER MOBILE
AND CHANGING OUR ATTITUDE
MOBILE STRATEGY

19. HUNKEMOLLER MOBILE
- The First Mobile Loyalty APP in the Netherlands and Germany
- 2nd Most Successful Fashion APP in NL
- 300.000+ downloads
- Over 30% Active Mobile MemberCard Users
- No. 1 in the APP Stores
- Nominated for the Dutch Interactive Awards in 2012 and 2013
- Over 400% improvement of the mobile conversion
- The
first APP using Geo-fencing & Real Time Couponing

20. MOBILE LOYALTY RESEARCH
Survey onder 10.000 mensen (12% response rate)
Zowel gedrags- als transactionele data

21. SO WHAT’S NEXT?

22. 1. PERSONAL COMMUNICATION

23. IBEACONS

24. 2. DIGITAL IN-STORE INTEGRATION

25. DIGITAL IN-STORE INTEGRATION

26. Connect je smartphone met dit scherm
en selecteer de video die je wilt bekijken.

28. QUESTIONS?

29. Thank You!
tekst