8. Queries grew by 28% in Q3 2013 in the
Women's Clothing Category
Desktop queries declined by -4%, while Mobile queries grew by
112% and Tablet searches grew by 114% YoY in the same period
10. Women's Clothing:
All Devices Auction metrics evolution
Queries, Impressions, Clicks and Ad CTR Index
40%
$0.45
35%
Queries Y/Y
28.28%
$0.40
$0.35
30%
$0.30
25%
Impressions Y/Y
43.59%
$0.25
20%
$0.20
15%
Clicks Y/Y
25.88%
$0.15
10%
$0.10
5%
$0.05
0%
$0.00
Queries Index
Clicks Index
Ad CTR
Impressions Index
CPC
Source: Google internal search data, based on pre-categorised queries for the Women's Clothing. Note: In-quarter metrics for Query Volume and Ad
Depth are only available.
Ad CTR Y/Y
-12.33%
(5.75%)
CPC Y/Y
13.96%
($0.37)
11. Women's Clothing:
Desktop Auction metrics evolution
Queries, Impressions, Clicks and Ad CTR Index
50%
$0.45
45%
$0.40
40%
$0.35
Queries Y/Y
-3.72%
35%
$0.30
30%
Impressions Y/Y
9.83%
$0.25
25%
$0.20
20%
Clicks Y/Y
-1.56%
$0.15
15%
10%
$0.10
5%
$0.05
0%
$0.00
Queries Index
Clicks Index
Ad CTR
Impressions Index
CPC
Source: Google internal search data, based on pre-categorised queries for the Women's Clothing. Note: In-quarter metrics for Query Volume and Ad
Depth are only available.
Ad CTR Y/Y
-10.37%
(5.51%)
CPC Y/Y
17.52%
($0.41)
12. Women's Clothing:
Mobile Auction metrics evolution
Queries, Impressions, Clicks and Ad CTR Index
40%
$0.30
35%
Queries Y/Y
111.98%
$0.25
30%
$0.20
25%
20%
$0.15
15%
Impressions Y/Y
114.79%
Clicks Y/Y
96.40%
$0.10
10%
$0.05
5%
0%
$0.00
Queries Index
Clicks Index
Ad CTR
Impressions Index
CPC
Source: Google internal search data, based on pre-categorised queries for the Women's Clothing. Note: In-quarter metrics for Query Volume and Ad
Depth are only available.
Ad CTR Y/Y
-8.56%
(5.28%)
CPC Y/Y
20.28%
($0.20)
13. Women's Clothing:
Tablet Auction metrics evolution
$0.40
35%
30%
$0.30
25%
$0.25
20%
$0.20
15%
$0.15
10%
$0.10
5%
$0.05
$0.00
Queries Y/Y
114.32%
$0.35
0%
Queries, Impressions, Clicks and Ad CTR Index
40%
Queries Index
Clicks Index
Ad CTR
Impressions Index
CPC
Source: Google internal search data, based on pre-categorised queries for the Women's Clothing. Note: In-quarter metrics for Query Volume and Ad
Depth are only available.
Impressions Y/Y
234.88%
Clicks Y/Y
116.29%
Ad CTR Y/Y
-35.41%
(6.55%)
CPC Y/Y
27.53%
($0.35)
14. Women's Clothing:
Cross Platform Search Trends
13%
Women's
Clothing:
% of Queries by
Device
22%
14%
24%
73%
55%
Q3 2012
Q3 2013
Desktop
Tablet
Mobile
Source: Google internal search data, based on pre-categorised queries for the Women's Clothing. Note: In-quarter metrics for Query Volume and Ad
Depth are only available.
16. Queries grew by 36% in Q3 2013 in the Men's
Clothing Category
Desktop queries grew by 9%, while Mobile queries grew by
116% and Tablet searches grew by 127% YoY in the same period
18. Men's Clothing:
All Devices Auction metrics evolution
Queries, Impressions, Clicks and Ad CTR Index
45%
$0.60
Queries Y/Y
35.94%
40%
$0.50
35%
30%
$0.40
Impressions Y/Y
48.66%
25%
$0.30
20%
15%
Clicks Y/Y
31.00%
$0.20
10%
$0.10
5%
0%
$0.00
Queries Index
Clicks Index
Ad CTR
Impressions Index
CPC
Source: Google internal search data, based on pre-categorised queries for the Men's Clothing. Note: In-quarter metrics for Query Volume and Ad
Depth are only available.
Ad CTR Y/Y
-11.88%
(4.66%)
CPC Y/Y
6.52%
($0.48)
19. Men's Clothing:
Desktop Auction metrics evolution
Queries, Impressions, Clicks and Ad CTR Index
50%
$0.60
Queries Y/Y
8.59%
45%
$0.50
40%
35%
$0.40
Impressions Y/Y
19.23%
30%
25%
$0.30
20%
Clicks Y/Y
11.31%
$0.20
15%
10%
$0.10
5%
0%
$0.00
Queries Index
Clicks Index
Ad CTR
Impressions Index
CPC
Source: Google internal search data, based on pre-categorised queries for the Men's Clothing. Note: In-quarter metrics for Query Volume and Ad
Depth are only available.
Ad CTR Y/Y
-6.64%
(4.62%)
CPC Y/Y
3.74%
($0.51)
20. Men's Clothing:
Mobile Auction metrics evolution
Queries, Impressions, Clicks and Ad CTR Index
50%
$0.35
45%
Queries Y/Y
116.17%
$0.30
40%
$0.25
35%
30%
Impressions Y/Y
111.61%
$0.20
25%
$0.15
20%
15%
$0.10
10%
$0.05
5%
0%
$0.00
Queries Index
Clicks Index
Ad CTR
Impressions Index
CPC
Source: Google internal search data, based on pre-categorised queries for the Men's Clothing. Note: In-quarter metrics for Query Volume and Ad
Depth are only available.
Clicks Y/Y
76.12%
Ad CTR Y/Y
-16.77%
(4.52%)
CPC Y/Y
52.53%
($0.27)
21. Men's Clothing:
Tablet Auction metrics evolution
Queries, Impressions, Clicks and Ad CTR Index
45%
$0.60
Queries Y/Y
127.09%
40%
$0.50
35%
30%
$0.40
Impressions Y/Y
242.01%
25%
$0.30
20%
15%
Clicks Y/Y
108.33%
$0.20
10%
$0.10
5%
0%
$0.00
Queries Index
Clicks Index
Ad CTR
Impressions Index
CPC
Source: Google internal search data, based on pre-categorised queries for the Men's Clothing. Note: In-quarter metrics for Query Volume and Ad
Depth are only available.
Ad CTR Y/Y
-39.09%
(4.84%)
CPC Y/Y
28.07%
($0.49)
22. Men's Clothing:
Cross Platform Search Trends
Men's Clothing:
% of Queries by
Device
12%
20%
12%
20%
76%
61%
Q3 2012
Q3 2013
Desktop
Tablet
Mobile
Source: Google internal search data, based on pre-categorised queries for the Men's Clothing. Note: In-quarter metrics for Query Volume and Ad
Depth are only available.
24. Queries grew by 18% in Q3 2013 in the
Children's Clothing Category
Desktop queries declined by -18%, while Mobile queries grew by
99% and Tablet searches grew by 76% YoY in the same period
26. Children's Clothing:
All Devices Auction metrics evolution
Queries, Impressions, Clicks and Ad CTR Index
45%
$0.40
40%
Queries Y/Y
17.65%
$0.35
35%
$0.30
30%
Impressions Y/Y
15.80%
$0.25
25%
$0.20
20%
$0.15
15%
$0.10
10%
5%
$0.05
0%
$0.00
Queries Index
Clicks Index
Ad CTR
Impressions Index
CPC
Source: Google internal search data, based on pre-categorised queries for the Children's Clothing. Note: In-quarter metrics for Query Volume and Ad
Depth are only available.
Clicks Y/Y
5.05%
Ad CTR Y/Y
-9.28%
(5.37%)
CPC Y/Y
10.74%
($0.33)
27. Children's Clothing:
Desktop Auction metrics evolution
Queries, Impressions, Clicks and Ad CTR Index
70%
$0.45
Queries Y/Y
-18.30%
$0.40
60%
$0.35
50%
$0.30
40%
$0.25
30%
$0.20
Impressions Y/Y
-18.11%
Clicks Y/Y
-19.98%
$0.15
20%
$0.10
10%
$0.05
0%
$0.00
Queries Index
Clicks Index
Ad CTR
Impressions Index
CPC
Source: Google internal search data, based on pre-categorised queries for the Children's Clothing. Note: In-quarter metrics for Query Volume and Ad
Depth are only available.
Ad CTR Y/Y
-2.29%
(5.35%)
CPC Y/Y
10.80%
($0.36)
28. Children's Clothing:
Mobile Auction metrics evolution
Queries, Impressions, Clicks and Ad CTR Index
45%
$0.25
Queries Y/Y
98.59%
40%
$0.20
35%
30%
Impressions Y/Y
95.79%
$0.15
25%
20%
$0.10
Clicks Y/Y
71.64%
15%
10%
$0.05
5%
0%
$0.00
Queries Index
Clicks Index
Ad CTR
Impressions Index
CPC
Source: Google internal search data, based on pre-categorised queries for the Children's Clothing. Note: In-quarter metrics for Query Volume and Ad
Depth are only available.
Ad CTR Y/Y
-12.33%
(4.47%)
CPC Y/Y
32.35%
($0.20)
29. Children's Clothing:
Tablet Auction metrics evolution
Queries, Impressions, Clicks and Ad CTR Index
45%
$0.40
40%
Queries Y/Y
76.34%
$0.35
35%
$0.30
30%
Impressions Y/Y
139.27%
$0.25
25%
$0.20
20%
$0.15
15%
$0.10
10%
5%
$0.05
0%
$0.00
Queries Index
Clicks Index
Ad CTR
Impressions Index
CPC
Source: Google internal search data, based on pre-categorised queries for the Children's Clothing. Note: In-quarter metrics for Query Volume and Ad
Depth are only available.
Clicks Y/Y
62.33%
Ad CTR Y/Y
-32.16%
(5.81%)
CPC Y/Y
28.21%
($0.32)
30. Children's Clothing:
Cross Platform Search Trends
15%
Children's
Clothing:
% of Queries by
Device
25%
20%
30%
65%
45%
Q3 2012
Q3 2013
Desktop
Tablet
Mobile
Source: Google internal search data, based on pre-categorised queries for the Children's Clothing. Note: In-quarter metrics for Query Volume and Ad
Depth are only available.
39. We started using Outsearching in march 2013. Since then we have more than
doubled our results and cut our conversion cost by 46%”
Sinisa Preradovic
Head of B2C Sales
Advanzia Bank S.A.