2. Consumers are dead
We will no longer view you as "consumers". Instead, you
are co-creators, participants, and advocates.
The Social Business Manifesto
15. 10. Don’t think as a lovemark
A Facebook fan page won’t save you!
16. To-do
Listen and take action
Choose the right metrics
Identify a social object
Define business objectives
Find a simple idea
Design a playful engagement
Create a social media plan
Create a Social CRM strategy
Define a social media policy
Don’t think as a lovemark