1. www.e3network.com www.bbc.be
AGENCY: Ansel & Möllers
Background CLIENT: HANSA
Hansa Metallwerke AG specialises in the manufacture of high-quality, innovative PROJECT: „Shower to go“
sanitary fittings for the bathroom and kitchen.
Company description: Hansa
Metallwerke AG specialises in the
manufacture of high-quality, innovative
Client‘s proposed challenge sanitary fittings for the bathroom and
“We also want to communicate to the consumer (push-pull). Beside PR at the consumer kitchen
press we want to have a nice an likable promotion/activity which gives us high media
coverage on a low budget.“

2. www.e3network.com www.bbc.be
The big idea AGENCY: Ansel & Möllers
CLIENT: HANSA
“Shower to go” – a mobile shower built on a bike animating people to take a PROJECT: „Shower to go“
shower at events, festivals, concerts, shopping malls and city centers
Company description: Hansa
Metallwerke AG specialises in the
The strategic key elements manufacture of high-quality, innovative
- promotion-tool to generate high interest sanitary fittings for the bathroom and
kitchen
- guerillia promotions
- pr campaign

3. Creative work
www.e3network.com www.bbc.be
AGENCY: Ansel & Möllers
Promotion Tool – Showerbike CLIENT: HANSA
- regular mountainbike as basis PROJECT: „Shower to go“
- costum-built trike of robust construction with:
Company description: Hansa
- water tank (1000 l) Metallwerke AG specialises in the
- generator to produce enough pressure for the water manufacture of high-quality, innovative
sanitary fittings for the bathroom and
- stereo sound system kitchen
- sanitary fittings of Hansa
- branding with the Hansa CI

4. Creative work
www.e3network.com www.bbc.be
AGENCY: Ansel & Möllers
Promotion, Microsite, Flyers CLIENT: HANSA
- Guerillia Promotion during the summer at hight frequently visited locations PROJECT: „Shower to go“
- music festivals
Company description: Hansa
- sport events Metallwerke AG specialises in the
- shopping areas manufacture of high-quality, innovative
sanitary fittings for the bathroom and
- railway stations kitchen
- ....
- Promoter animate people to „take a shower“
- pictures are posted on the „shower-to-go.com“ mircosite
- public voting for the best picture
- linked on Facebook with short films and comments/news of the day and
information about upcoming events

5. www.e3network.com
In what way results have been accomplished? AGENCY: Ansel & Möllers
CLIENT: HANSA
six week ends PROJECT: „Shower to go“
more than 17 locations
Company description: Hansa
1,200 participants Metallwerke AG specialises in the
43 clippings manufacture of high-quality, innovative
sanitary fittings for the bathroom and
8,830 page impressions on microsite kitchen
lots of “fans” and comments on Facebook
Client satisfaction
“It was so successful we are doing it again in 2011.”