Publishers and retailers spend a lot of money creating print marketing materials, such as book covers, shelf talkers, endcaps, postcards, catalogs, etc. However, new technology called "QR codes” and America’s adoption of the smartphone has created a unique way for publishers and retailers to launch exciting multi-media promotional content from previously boring print pieces. Rob Eagar will explain the unique benefits of QR codes along with case studies to show how you can utilize this technology to engage consumers and market your products more effectively.

1. Helping authors and publishers sell more books through innovative marketing strategies. [email_address] 1-800-267-2045 www.startawildfire.com

6. Lifeless print media can now become exciting multi-media.

13. Launch book video trailers

14. Display a mini-website

15. Provide chapter enhancers

16. Retail sales material

17. Coupons

18. Contests

19. How-to audio and video

20. Social media conversations

21. www.Goo.gl

22. www.Bit.ly

23. www.QRstuff.com

25. Your spending thousands on printed marketing materials. QR codes give a low-cost way to transform all print media into exciting multi-media.

26. Helping authors and publishers sell more books through innovative marketing strategies. [email_address] 1-800-267-2045 www.startawildfire.com