ED Solutions World Class ED Websites 02 17 10

By Mark J James, CEcD ED Solutions, Inc. [email_address] http://www.linkedin.com/in/edsolutions http://twitter.com/EcoDev Creating World Class Economic Development Websites

1. Viewer Window 2. Control Panel 2010 © ED Solutions, Inc.

Professional Learning Lab Affiliates 2009 © ED Solutions, Inc.

About ED Solutions, Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2010 © ED Solutions, Inc.

Webinar Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],2010 © ED Solutions, Inc.

ED Web Sites 2010 © ED Solutions, Inc.

2010 © ED Solutions, Inc. 90%

Some Recent Research Chabin Concepts & Austin Consulting http://www.chabinconcepts.com/ 2010 © ED Solutions, Inc.

Findings Web site was preferred method of contact even in late stage except for project-specific tax incentive details 2010 © ED Solutions, Inc.

Use of Web In ED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Audiences 2010 © ED Solutions, Inc.

Consultant Vs. Company Led Source: Conway Data Scoreboard Company Led Consultant Led 2010 © ED Solutions, Inc.

2010 © ED Solutions, Inc. Site Selection Consultant- Data they can’t find elsewhere Accurate Up to date Complete Sites and Buildings Contact Information End User- Quality of Place Sites and Buildings Standardized Profile Contact Information

Our web sites need to be about COMMUNICATION , not marketing 2010 © ED Solutions, Inc.

[object Object],[object Object],[object Object],The Rule of 2010 © ED Solutions, Inc. 3 ’s

[object Object],[object Object],[object Object],The Rule of 3 ’s Home Page 2010 © ED Solutions, Inc.

2010 © ED Solutions, Inc. www.TeamNewEngland.com

2010 © ED Solutions, Inc. www.ChooseCincy.com

2010 © ED Solutions, Inc. “ Maps, maps, my project for a map!” Mark M. Sweeney Senior Principal McCallum Sweeney Consulting

Geographic Orientation… www. www.knoxvilleoakridge.org 2010 © ED Solutions, Inc.

Map Example… www.nashvilleareainfo.com 2010 © ED Solutions, Inc.

Map Example… www.HoosierSites.com 2010 © ED Solutions, Inc.

Try one yourself… 2010 © ED Solutions, Inc. Also…

What can be found on the site? ,[object Object],[object Object],[object Object],www. SouthwestIndiana.org 2010 © ED Solutions, Inc.

What pages do they actually use? 2010 © ED Solutions, Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Development Results, 2009 Q1 2009

Drive to Contact… 2010 © ED Solutions, Inc. www.ChooseNEIndiana.com

[object Object],[object Object],[object Object],The Rule of 3 ’s Content 2010 © ED Solutions, Inc.

2010 © ED Solutions, Inc. Sites and Buildings - < 25 records = “premier listings” 25-50 = database (searchable) >50 = GIS ,[object Object],[object Object],[object Object],[object Object],A few other things- -Locator maps -Metes and bounds on property -Projects can be lost (ppl don’t get work) if middle box not adhered to -Attendant community data www.ThinkKentucky.com

Geographic Information Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],2010 © ED Solutions, Inc.

What data do they actually take with them? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Development Results, 2009 Q1 2009 2010 © ED Solutions, Inc.

Compelling Data ,[object Object],[object Object],[object Object],2010 © ED Solutions, Inc.

A word about a trend… 2010 © ED Solutions, Inc. ≠

2010 © ED Solutions, Inc. MetroDenver.org GreaterOklahomaCity.com Greaterspokane.org TreoAZ.org

[object Object],The Rule of 3 ’s Format

Print this page ,[object Object],2010 © ED Solutions, Inc.

Share this page 2010 © ED Solutions, Inc.

A Word about Mobile versions ,[object Object],[object Object],[object Object],2010 © ED Solutions, Inc. www.mobile.blountindustry.com www.choosecincy.com

Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2010 © ED Solutions, Inc. -searchenginewatch.com -yahoo.com -dmoz.org -trafficzap.com -altavista.com -hubspot.com

Top 10 Search Phrases for ED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2010 © ED Solutions, Inc. Source: Development Results, LLC

Web Site Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2010 © ED Solutions, Inc.

Summary on web itself ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2010 © ED Solutions, Inc.

Hiring a Web Developer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2010 © ED Solutions, Inc.

Specifications ,[object Object],[object Object],[object Object],[object Object],[object Object],2010 © ED Solutions, Inc.

Websites have a crucial new role Old view: Destination New view: Content Engine Source: Mark W. Schaefer Slideshare- http://www.slideshare.net/Rialta/social-media-best-practices-for-economic-development

Most important Formula for Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2010 © ED Solutions, Inc.

Upcoming Webinars via the Professional Learning Laboratory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2010 © ED Solutions, Inc.

ED Solutions World Class ED Websites 02 17 10

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