The document discusses using Web 2.0 technologies for talent attraction. It outlines how economic developers can market to the workforce using tools like social media, blogs, YouTube and LinkedIn groups. Case studies show how different communities implemented strategies tailored to their needs, such as a creative coast initiative in Savannah and developing young professional programs in Columbus. The document recommends economic developers conduct workforce studies, engage young professionals online, and utilize their websites and online presence to attract and retain talent.