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Financially sustainable public bicycle systems !


!   Presented at Transforming Transportation 2013!

! Amit Bhatt!
!   Strategy Head, Urban Transport!
!   EMBARQ India!




Transforming Transportation 2013!
Transforming Transportation 2013!




               Parallel Session 1A!

Financially sustainable public bicycle systems !
                     Amit Bhatt!
           Strategy Head – Urban Transport !
                          !
Rapid Urbanization!




Source: McKinsey, 2010
Accelerated Motorization!




                            Source: IIHS, 2011
Resources are constrained!
Program Initiatives !
!   The National Urban Transport Policy (NUTP, 2006) !
  !   Emphasis on movement of people rather than vehicles !
  !   Equitable allocation of road space!
  !
!   The National Mission on Sustainable Habitats
    (NMSH, 2009) focuses on the greater use of non-
    motorized transport an important strategy for
    reducing GHG emissions!
  !   Launching a public cycle program on PPP!
  !   …!
  !   …!
What is bike sharing !
!   Flexible personal private
    system!
!   Dense network of cycles!
!   Strong identity !
!   Encourage short trip lengths!
!   Cycles are not tied up with
    stand !
!   Use of IT !
Role of Bike Sharing !




  Adopted from: Quay Communication Inc. 2008. Trans Link Public Bike system Feasibility Study, Vancouver
Evolution of Bike Sharing Program!
Global Trends in Bike Sharing !
Bike Sharing Program Size !


                                                                                                      Hangzhou	
  PBS	
  

                                                                                                      Paris:	
  Velib	
  

                                                                                                      Barcelona:	
  Bicing	
  

                                                                                                      Kaohsiung:	
  C-­‐Bike	
  

                                                                                                      Berlin:	
  Call-­‐a-­‐Bike	
  

                                                                                                      Lyon:	
  Velo’v	
  

                                                                                                      Montreal:	
  BiXi	
  

                                                                                                      Washington:	
  Capital	
  
                                                                                                      BikeShare	
  


0	
     10,000	
     20,000	
     30,000	
     40,000	
        50,000	
     60,000	
     70,000	
  

                                                  No	
  of	
  cycles	
  
MoUD Initiative on Bike Sharing !
!   Ministry of Urban Development (MoUD), Government of
    India organized the first national consultation meeting in
    June 2011 and constituted the following subgroups: !
!
    !   Sub-group 1: National Policy for promotion of Non-
        Motorized Transport in Indian cities!
    !   Subgroup 2: Toolkit for Public Bicycle Scheme
        projects!
    !   Subgroup 3: Product design and Specifications for
        the Public Bike Schemes in India!
    !   Subgroup 4: Financing Public Bicycle Schemes !
Sub Groups Recommendations!
Atcag – Banglaore !

!   Launched in October 2011!
!   3 Stations with 6 docks each) !
!   2 stations added in 2012
    (near Metro stations)!
!   Limited registration !
!   Too small to really make any
    impact!
!   Scalability !
Nama Cycle – Bangalore !
Capital and O&M Cost !

      Details                        Lyon                   Paris Washington Montreal Hangzhou
   Number of
        Bikes                        1,000            20,600                                            500        2,400               60,000+
     Capital
   Cost /Bike                        $4500              $4400                             $3600                    $3000                     $1300
   Operation
   Cost /Bike                        $1500              $1944                             $1600                    $1200                        $900

                                                                                                          1%	
  
                   5%	
     2%	
                                                              13%	
  
          6%	
  
                                                                                                                             30%	
     RedistribuMon	
  	
  
                                                StaMon	
  setup	
                                                                      Bike	
  Maintenance	
  
                                                                          14%	
  
17%	
                                           Cost	
  of	
  Bikes	
                                                                  StaMon	
  Maintenance	
  
                                                OperaMon	
  setup	
                                                                    Back-­‐end	
  system	
  
                                                CommunicaMon	
                                                                         AdministraMon	
  
                                                AdministraMon	
                                                                        Replacements	
  
                                      70%	
                                         20%	
  
                                                                                                                   22%	
  


 Capital Cost in a Typical PBS System                                      O&M Cost in a Typical PBS System
Revenue !

!       Annual Subscription !
!       Temporary Subscription !
!       Bike Usage !
!       Advertisement !
!       System Sponsorship !
!       Parking Fee !
                                   Cost	
  	
      Revenue	
  	
  


!   Many systems charge no money for first 30 minutes, in
    China the system is free for first hour !
!   About 95% of the system usage in China is free !
Mysore Bike Sharing Project !
!   Mysore has been
    recommended for taking
    up the Scheme under
    GEF Grant!
!   Grant will be utilised for
    technology, rolling stocks
    etc !
!   Infrastructure will be
    developed by city / state
    agency !
!   Operation may be done by
    private agency!
!   Technical Studies
    underway !
Model Concession Agreement !
Integration with Existing System !
                                            Indore !
                                            !   Bicycle mode share – 20% !
                                            !   2000 Bicycle Rental +
                                                Repair Shops!
                                            !   Average 60 Bicycles / shop!
                                            !   Shops in business for 20yrs!
                                            !   Store Hours - 7 AM to 9 PM!
                                            !   Bicycles rented to familiar
                                                people!
ECONOMICS

Costs                            Revenue per bicycle
Bicycle – $70                    Rent – $5
Shop Rental – $30                Repairs/Maintenance – $1
Repairs/Maintenance – $2
(Per month per rental bicycle)   Income – $3.5 per bicycle
Thank You

                              !




abhatt@embarqindia.org!
Transforming Transportation 2013!

!     Co-organized by EMBARQ and The World Bank!
!     More information at:!
!     EMBARQ.org!
!     worldbank.org/transport!

!   Questions? Comments? Contact us at embarq@wri.org!
!   Follow us on  Twitter: @EMBARQnetwork!




Transforming Transportation 2013!

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Financially Sustainable Public Bike Sharing - Amit Bhatt - EMBARQ India - Transforming Transportation 2013 - EMBARQ and The World Bank

  • 1. Financially sustainable public bicycle systems ! !   Presented at Transforming Transportation 2013! ! Amit Bhatt! !   Strategy Head, Urban Transport! !   EMBARQ India! Transforming Transportation 2013!
  • 2. Transforming Transportation 2013! Parallel Session 1A! Financially sustainable public bicycle systems ! Amit Bhatt! Strategy Head – Urban Transport ! !
  • 4. Accelerated Motorization! Source: IIHS, 2011
  • 6. Program Initiatives ! !   The National Urban Transport Policy (NUTP, 2006) ! !   Emphasis on movement of people rather than vehicles ! !   Equitable allocation of road space! ! !   The National Mission on Sustainable Habitats (NMSH, 2009) focuses on the greater use of non- motorized transport an important strategy for reducing GHG emissions! !   Launching a public cycle program on PPP! !   …! !   …!
  • 7. What is bike sharing ! !   Flexible personal private system! !   Dense network of cycles! !   Strong identity ! !   Encourage short trip lengths! !   Cycles are not tied up with stand ! !   Use of IT !
  • 8. Role of Bike Sharing ! Adopted from: Quay Communication Inc. 2008. Trans Link Public Bike system Feasibility Study, Vancouver
  • 9. Evolution of Bike Sharing Program!
  • 10. Global Trends in Bike Sharing !
  • 11. Bike Sharing Program Size ! Hangzhou  PBS   Paris:  Velib   Barcelona:  Bicing   Kaohsiung:  C-­‐Bike   Berlin:  Call-­‐a-­‐Bike   Lyon:  Velo’v   Montreal:  BiXi   Washington:  Capital   BikeShare   0   10,000   20,000   30,000   40,000   50,000   60,000   70,000   No  of  cycles  
  • 12. MoUD Initiative on Bike Sharing ! !   Ministry of Urban Development (MoUD), Government of India organized the first national consultation meeting in June 2011 and constituted the following subgroups: ! ! !   Sub-group 1: National Policy for promotion of Non- Motorized Transport in Indian cities! !   Subgroup 2: Toolkit for Public Bicycle Scheme projects! !   Subgroup 3: Product design and Specifications for the Public Bike Schemes in India! !   Subgroup 4: Financing Public Bicycle Schemes !
  • 14. Atcag – Banglaore ! !   Launched in October 2011! !   3 Stations with 6 docks each) ! !   2 stations added in 2012 (near Metro stations)! !   Limited registration ! !   Too small to really make any impact! !   Scalability !
  • 15. Nama Cycle – Bangalore !
  • 16. Capital and O&M Cost ! Details Lyon Paris Washington Montreal Hangzhou Number of Bikes 1,000 20,600 500 2,400 60,000+ Capital Cost /Bike $4500 $4400 $3600 $3000 $1300 Operation Cost /Bike $1500 $1944 $1600 $1200 $900 1%   5%   2%   13%   6%   30%   RedistribuMon     StaMon  setup   Bike  Maintenance   14%   17%   Cost  of  Bikes   StaMon  Maintenance   OperaMon  setup   Back-­‐end  system   CommunicaMon   AdministraMon   AdministraMon   Replacements   70%   20%   22%   Capital Cost in a Typical PBS System O&M Cost in a Typical PBS System
  • 17. Revenue ! !   Annual Subscription ! !   Temporary Subscription ! !   Bike Usage ! !   Advertisement ! !   System Sponsorship ! !   Parking Fee ! Cost     Revenue     !   Many systems charge no money for first 30 minutes, in China the system is free for first hour ! !   About 95% of the system usage in China is free !
  • 18. Mysore Bike Sharing Project ! !   Mysore has been recommended for taking up the Scheme under GEF Grant! !   Grant will be utilised for technology, rolling stocks etc ! !   Infrastructure will be developed by city / state agency ! !   Operation may be done by private agency! !   Technical Studies underway !
  • 20. Integration with Existing System ! Indore ! !   Bicycle mode share – 20% ! !   2000 Bicycle Rental + Repair Shops! !   Average 60 Bicycles / shop! !   Shops in business for 20yrs! !   Store Hours - 7 AM to 9 PM! !   Bicycles rented to familiar people! ECONOMICS Costs Revenue per bicycle Bicycle – $70 Rent – $5 Shop Rental – $30 Repairs/Maintenance – $1 Repairs/Maintenance – $2 (Per month per rental bicycle) Income – $3.5 per bicycle
  • 21. Thank You
 ! abhatt@embarqindia.org!
  • 22. Transforming Transportation 2013! !   Co-organized by EMBARQ and The World Bank! !   More information at:! ! EMBARQ.org! ! worldbank.org/transport! !   Questions? Comments? Contact us at embarq@wri.org! !   Follow us on Twitter: @EMBARQnetwork! Transforming Transportation 2013!