By Joanna Moody, Graduate Research Assistant, MIT Presented at Transforming Transportation 2016

1. www.TransformingTransportation.org
Understanding and Measuring Women’s
Implicit Safety in Public Transportation
Joanna Moody, Graduate Research Assistant, MIT
Presented at Transforming Transportation 2016

2. Understanding and Measuring
Women’s Implicit Safety in Public
Transportation
Joanna Moody
Graduate Research Assistant
Massachusetts Institute of Technology
Transforming Transportation
Thursday, January 14, 2016

4. Explicit,
tangible,
identifiable

5. Implicit, intangible, instinctual,
subconscious

6. Safety =
Freedom from Danger (Explicit) +
Freedom from Discomfort (Implicit)
Travel Behavior &
Quality of Life

7. City/Transportation Planners
Improved Safety for
Women on Public Transit
need feedback about
explicit & implicit
causes of discomfort/fear

8. Explicit  Statistics/Surveys

9. Implicit  ?

10. Implicit  IAT
IAT

11. Public
Transit
Private
Transport
Images or Words
Implicit Association Test
Concept:
Images or Words
Attribute:
Safe Unsafe

12. Public Transit
+
Unsafe
Private Transport
+
Safe
Congruous Pairing
Natural Association
Faster Response

13. Public Transit
+
Safe
Private Transport
+
Unsafe
Incongruous Pairing
Slower Response

14. IAT D-Score:
LIncongruent - LCongruent
stotal
=
LPT+Safe - LPT+Unsafe
stotal

15. Provide a benchmark for
evaluating impacts of new
policies and service measures
on implicit aspects of safety

16. Fast
Fun
User-Friendly
Versatile
Flexible

17. Rail
+
Safe
Bus
+
Unsafe

18. Public Transit
+
Unsafe
Private Transport
+
Safe
Shared
Strangers
Unfamiliar
Personal
Individual

19. IAT & Smart Cities!

20. Explicit Implicit
Safety = Freedom from
Danger
Freedom from
Discomfort
Understanding = Surveys/Statisti
cs
IAT
+
+

21. Better understanding of all
dimensions of safety can help
target limited resources toward the
most impactful improvements