Great presentation by Dr. Dena Baker to the members of the American Association of Mobile Veterinary Practitioners. This month's topic focuses on building a practice you love - the practice you've always wanted. Feel like you're spinning your wheels in a practice that's low on motivation and momentum? Not sure how to break through your professional plateau to achieve the success and fulfillment you've always dreamed of? Thinking about launching your own practice but not sure where to start? This webinar is for you! Led by renowned industry expert Dr. Dena D. Baker, this impactful webinar provides veterinarians of all levels with amazing advice on how to: Create a vision & mission for your practice Identify your strengths & comfort zones so you can shape your practice around them Build a network of trusted affiliates to help you grow your business Spend more time focusing on what you love to do, & less time on what you could live without Develop strong, rewarding relationships with customers through reliable, ethical treatment Embrace new technologies-computers, GPS systems, credit card processing, & more--to boost productivity & service levels Find ways to give back to your community Watch this webinar to learn how. And for more information about the American Association of Veterinary Practitioners, visit www.AAMVP.org.

2. DR. DENA BAKER, DVM
• Doctor of Veterinary Medicine - University of Florida College of
Veterinary Medicine
• Bachelor of Science - Stetson University
• Opened first mobile veterinary practice in Naples, FL in 2003
• Co-founded American Association of Mobile Veterinary
Practitioners
• Founded Neapolitan Gourmet Pet Food
• Co-founded Innovative Veterinary Products
• Writes for local publications on pet care and safety
• Conducts vaccination clinics & low-cost spay & neuter
services in Everglades City, FL
• Works with Collier County’s Domestic Animal Services
• American Veterinary Medical Society Member
• Florida Veterinary Medical Society Member
• Collier County Veterinary Society Member
American Animal Hospital Association Member
University of Florida College of Veterinary Medicine Alumni
Council Member
Leukemia & Lymphoma Society Member
Recipient of 20+ awards and scholarships
Believes in helping others build a foundation for their
veterinary careers while making a difference in the
lives those around her.

3. DR. ASHLEY GEOGHEGAN, DVM
• Doctor of Veterinary Medicine – Louisiana State University
• College of Veterinary Medicine
• Bachelor of Science in Biology – University of Miami
• Co-founded American Association of Mobile Veterinary
Practitioners
• Works with St. Tammany Humane Society
• Past Chair of Spaymart Emergency Hotline
• Humane Society of the United States Supporter
• Society for the Prevention of Cruelty to Animals Member
• Farm Sanctuary Member
• Physician’s Committee for Responsible Medicine Member
• In Defense of Animals Member
• Louisiana Veterinary Medical Association Member
American Veterinary Medical Association Member
Recipient of numerous military award, citations and Army
ROTC scholarship
Feels lucky to wake up each day & do what she loves
most . . . care for pets. Provides excellence in veterinary
medicine while caring for her patients & their families.

4. FAST-TRACK YOUR CAREER
Building the Practice You’ve Always Wanted
Presented by renowned mobile veterinarian Dr. Dena D. Baker
February 3, 2010 Sponsored by the
American Association
of Mobile Veterinary
Practitioners

5. TONIGHT’S INTENT
 To help you create a Mission & Vision for your practice

8. IT’S POSSIBLE TO
RECREATE YOUR PRACTICE

9. IT’S YOUR BUSINESS
 Define who you’re going to be who
 Define what you are about what

10. SAMPLE STATEMENTS:

11. NOW, FOR THE EXPLORATION INTO WHAT YOU
REALLY
lly
WANT IN A PRACTICE
rea
rea
lly

12. WHAT IS NOT NEGOTIABLE IN YOUR PRACTICE?
1. ___________________
blood machine
2. ___________________
X-ray
3. ___________________
surgical capabilities
4. ___________________
dental machine
5. ___________________
ultrasound
6. ___________________
endoscopy
7. ___________________
laser therapy
8. ___________________
other modalities
9. ___________________
10. __________________

13. DIFFERENT WAYS TO RUN A MOBILE PRACTICE

14. WHAT LIGHTS YOU UP?

15. WHAT KEEPS YOU UNDER THE COVERS?

16. YOUR PERFECT PRACTICE
 What does it look like?
 Write it all down
 Don’t leave anything off your list
You can really have
FREEDOM
with your
mobile practice

18. Puppies
C-section Bulldog

19. LIST WHAT YOU LOVE & DON’T LOVE
No
I love: love:
1. ___________________
Creating relationships 1. ___________________
Oncology
2. ___________________
Educating clients 2. ___________________
Internal medicine
3. ___________________
Watching kitties grow 3. ___________________
Recurrent dermatology
4. ___________________
Spays & Neuters 4. ___________________
5. ___________________
Surgeries 5. ___________________
6. ___________________ 6. ___________________
7. ___________________ 7. ___________________
8. ___________________ 8. ___________________
9. ___________________ 9. ___________________
10. __________________ 10. __________________

20. WHAT DO YOU NEED
THAT YOU’RE COMFORTABLE WITH?
r w hat
1. ___________________ fo
o ve
Staff
2. ___________________
Equipment I l
3. ___________________
Supplies
4. ___________________
5. ___________________
6. ___________________
7. ___________________
8. ___________________
9. ___________________
10. __________________

21. WHAT DO YOU NEED
FOR WHAT YOU’RE NOT COMFORTABLE WITH?
1. ___________________
Internists come to client home No
2. ___________________
Specialists in oncology love:
3. ___________________
Refer to dermatologist
4. ___________________
5. ___________________
6. ___________________
7. ___________________
8. ___________________
9. ___________________
10. __________________

22. PARTNERSHIPS
fill the gap in the services you don’t want to do
Create
Relationships:
to allow your patients to
have the highest
standard of care & meet
the ethical standards of
veterinary medicine
(without YOU being the one who has to do it all)
Do what you love
95% of the time

23. WHAT ANIMALS DO YOU WANT TO WORK WITH?
 Exotic animals
 Horses
 Cows
 Ruminants
 Small Animals
What is your expertise?
 Birds
 Just dogs & cats
 Who in your area can help other animals?
 Will
your focus be on small animals & occasionally
work on something else?

24. WHAT ANIMALS DO YOU WANT TO WORK WITH?
What is your expertise?
Where is your comfort level?

25. READY FOR SOME QUESTIONS?

26. WHAT TECHNOLOGY?
 Website
How will you
communicate to
 Email
clients?
 Text Messaging
 Social Networking
 Snail Mail
 Internet connection on the road
 What type of reminder system do you want?
 Online
 Postcards Are you tech savvy?
 Emails
 Whatever my practice management software tells me

27. WHAT OFFICE EQUIPMENT?
 Label printer
 Printer
 Fax machine
 Scanner
 Time clock

28. WHAT NAVIGATIONAL SYSTEMS
 MapQuest
 GPS
 Map
 Trust client’s directions

29. SYSTEMS & PROCESSES
 Credit card processing
 Sync data back at your house
 Run data through client’s phone lines
 Mobile system using cell signal
 Check payments
 Write deposit & take to bank
 Check scanning system
 Telecheck

30.  Spending time with family
 Exercising
 Reading something other than veterinary journals
 Are you a morning person?
 How do you like to work?
 Work 8 hours, non-stop, fast paced
 Spend more time to be with patients; bond
 Doyou like your weekends?
 One day off in the middle of the week

31. MAKING A DIFFERENCE
 Spay / Neuters
 Services in rural area
 Work with university
 Work with externs
 High school students
 Career days
 Preschools
 Disaster Relief

32. BACK TO YOUR LIST
No
I love:
love:
1. ___________________ 1. ___________________
2. ___________________ 2. ___________________
3. ___________________ 3. ___________________
4. ___________________ 4. ___________________
5. ___________________ 5. ___________________
6. ___________________ 6. ___________________
7. ___________________ 7. ___________________
8. ___________________ 8. ___________________
9. ___________________ 9. ___________________
10. __________________ 10. __________________

33. BACK TO YOUR LIST
1. ___________________
2. ___________________
3. ___________________
4. ___________________
5. ___________________
6. ___________________ No
7. ___________________
8. ___________________
love:
9. ___________________
1. ___________________
10. __________________ 2. ___________________
3. ___________________
4. ___________________
5. ___________________
6. ___________________
7. ___________________
8. ___________________
9. ___________________
10. __________________

34. YOUR MOBILE PRACTICE
 Yourdream practice
 What is stopping you?
 What support do you need to make it happen?
 Seek the help of a consultant

35. YOUR MOBILE PRACTICE
 Focus on what’s important to you
 Build around that
 What’s your commitment?
 Create your mission & vision from your commitment
Create the culture of your practice.

36. EMPOWERMENT
 Great sense of empowerment with staff
 They work inside the framework of YOUR vision &
mission
 Able to make more decisions on the own
 Independence within the practice design YOU created
“Is this a fit for the practice?”

37. HOMEWORK
 Who
 Define your business.
 What
 What is your business dedicated to?
 How
 What are your quality, cost, service
requirements?
 How do you do business?
 For
 To Whom are you dedicated?
 Who are your clients?
 Where
 Where are you geographically located?
 How does that relate to your business?
 Why
 Why are you in business?
 ho benefits from what you do?

38. OPEN DISCUSSION

39. WHAT’S NEXT