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Eranga Weerasekara
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Case study 7.1 by ¥2
The evolution The first Morris Mini-Minor sold in Texas 1959 1963 1967 1969 1982 1964–1989 1961–1982 1969–1971 1976–1983 1984–1989 1990–1995 1994
 
 
Mini BMW Low price High price Low quality High quality Low comfort High comfort Fuel economy Higher fuel consumption No advanced features Enrich with advanced features (Cargo box, new storage capacity, 1.6 liter engine, 130 bhp)
 
 
 
 
 
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Mini case study

  • 1. Case study 7.1 by ¥2
  • 2. The evolution The first Morris Mini-Minor sold in Texas 1959 1963 1967 1969 1982 1964–1989 1961–1982 1969–1971 1976–1983 1984–1989 1990–1995 1994
  • 3.  
  • 4.  
  • 5. Mini BMW Low price High price Low quality High quality Low comfort High comfort Fuel economy Higher fuel consumption No advanced features Enrich with advanced features (Cargo box, new storage capacity, 1.6 liter engine, 130 bhp)
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.
  • 12.  
  • 13.  
  • 14.  
  • 15.