Presentation by Ricky Brundritt from Microsoft on Esri European User Conference 2011.

1. Welcome #EUC11

2. Business Intelligence Solutions with
ESRI & Bing Maps
Ricky Brundritt
EMEA Bing Maps Technology Solution Professional
Microsoft

3. ESRI & Microsoft
• ESRI & Microsoft have been partners since 1986
• ArcGIS built using Microsoft Technology
• ESRI has designed their products to work with;
- Microsoft Windows Server
- .NET Framework
- Microsoft SQL Server
- Microsoft Bing Maps
- Microsoft Office SharePoint Service
- Microsoft Windows Mobile

4. Why use Bing Maps with ESRI Products?
• Bing Maps offers:
- Rich up to date Aerial Imagery
- A cleaner road map style designed for emphasizing
GIS data
- Geocoding and Routing functionality
• Bing Maps is already tightly integrated with
ArcGIS
• Bing Maps does not replace ESRI ArcGIS, it adds
value to it.

5. Bing Maps Global Ortho Project
• Largest Imagery Capture Project in History
• Capturing 12M SQ KM of imagery at 30cm resolution
• To be completed June 2012
• Covers all of the USA and Western Europe
• 9.17M SQ KM captured so far
• 5M SQ KM already published to Bing Maps so far
• 2 year refresh cycle planned for major cities
• Birdseye Imagery being captured at the same time for
many areas

6. BI Visualization Business Drivers
Why spend the time on “cool” BI dashboards?
- They’re cool!
- Eye Candy
- Compelling to the end-user
- Keeps business users engaged
- Encourages data exploration
- Improve BI Application & Database ROI
- Access important data quickly in small
area (Sparkline)
- Make it easier to make better decisions

7. What tool should I use and when?
SSRS
PerformancePoint
SSAS
Diagrams Scorecards Gauges Exploration
Sparklines Value Based Grids Graphs

8. ArcGIS Geoprocessing + Bing Maps

9. ESRI + Bing Maps + Dynamic CRM

10. ESRI + Bing Maps + SharePoint

11. ESRI + Bing Maps +
SQL Server 2008 R2 / SQL Azure RS

12. ESRI + Bing Maps + Excel + Azure Data
Marketplace

13. Examples of BI using ESRI & Bing Maps

16. Real Life Example

17. Q&A
Ricky Brundritt
richbrun@microsoft.com
Twitter: @rbrundritt
My Blog: http://rbrundritt.wordpress.com

18. Thank You