For almost a decade 5th Kind has been working with Studios and Productions to create a holistic secure platform to streamline and organize all the digital file and communication workflows throughout the production process. In this discussion we will explore the challenges and solutions to a range of production workflows and how the unified platform can be used to deliver a high ROI with increased efficiencies and help create better quality products.

1. ROI: How studios increase efficiency, reduce costs and improves
quality of content
WWW.5THKIND.COM
Sunday, March 1, 15

2. THE WORKFLOW BACKBONE
PRE-PRODUCTION
PRODUCTION POST-PRODUCTION
#ofASSETS
SCRIPT
RESEARCH
PRODUCTION PAPERWORK/CALL SHEETS
STORYBOARDS
CONCEPT ART
SET DESIGN
SCOUTING
LOCATIONS
CASTING
COSTUMES
PROPS
PREVIZ
3D MODELS POST VIZ
VFX TURNOVERS
VFX DELIVERIES
DAILIES
CAMERA REPORTS
EDITORIAL
PRODUCTION STILLS
TRAILER CUT DVD FEATURES
DI / CONFORM
EPK
MARKETING
ASSET ARCHIVE
FILM RELEASE
DVD/ BD/ VOD RELEASE
ARCHIVE & REUSE
Sunday, March 1, 15

3. CENTRAL HUB
OUTSIDE
VENDORS
VFX, Trailer House,
AV Producers,
etc.
PRODUCT
PARTNERS
LOCATIONS
CASTING
EDITORIAL
SOUND
MARKETING
ART
CORE
RESEARCH
PRODUCTION
VFX
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4. OUTSIDE
VENDORS
VFX, Trailer House,
AV Producers,
Etc.
PRODUCT
PARTNERS
CASTING
MARKETING
ART
GAMES
PUBLISHING
CONTENT
DISTRIBUTION
PRODUCTION
CREATIVE
PRODUCT
PLACEMENT
PRODUCTION
REVIEW
&
APPROVE
CORE
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5. DIGITAL STUDIO REVOLUTION
&
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6. Marvel’s Asset Management Challenge
1. GLOBALLY DISTRIBUTED STUDIO AND PRODUCTIONS
2. FIND A WAY TO PRESERVE ASSETS FOR FUTURE USE
3. SECURITY
7. INCREASE EFFICIENCY
8. MAXIMIZE PROFITS
4. SCALABILITY
5. FILE AGNOSTIC
6. DEVICE AGNOSTIC
RE-INVENT THE STUDIO
Sunday, March 1, 15

7. 1. INGEST
5th Kind’s Asset Mission
MAKE TECHNOLOGY TRANSPARENT
2. ORGANIZE
3. CONVERT
4. SEARCH
5. ACCESS CONTROL
6. TRACKING
7. COMMUNICATION & APPROVALS
8. DISTRIBUTION
9. ARCHIVE
10. OPEN AND CONFIGURABLE
Sunday, March 1, 15

8. PRODUCTION
CHALLENGE
• Studio Marketing requires a huge amount of elements to do their job.
• Tens of thousands of assets are generated for marketing throughout a
production
• Department heads are bombarded by Studio Marketing to turn over
elements
• Elements must be the “right assets” and kept highly secure throughout the
review and vendor processes
SOLUTION
• 5th Kind shields the production from the onslaught of Studio requests
• Security is built into the sharing and review process
• Legal & Clearance participate efficiently
Sunday, March 1, 15

9. CHALLENGE
• Every trailer vendor receives a package each day with every approved daily
• Every video is gets a baked watermark and distributed
STUDIO MARKETING
SOLUTION
• Very quick turnaround times
• VFX can prioritize work and can download source files
• Sales has early and instant access to a sizzle reel they can start using
• All groups are instantly updated with emails linking them to the
appropriate files
• Status access controls simplify security
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10. PRINT CHALLENGES
• For a typical production, Actors review approximately 30,000 stills
• When stills are approved, the status change provides access to Marketing
which creates packages to send to Vendors
STUDIO MARKETING
SOLUTION
• Very quick turnaround times
• Print vendors create composites during production, allowing for
additional shots to be captured on a set before it’s struck
• The correct stills are used based on accurate talent approval
• All elements remain watermarked during early production, allowing
vendors access to the original files only after final approval
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11. ARCHIVE CHALLENGES
STUDIO
• Marketing, Branding, and Business Assets
• All previous campaigns including Print, TV and Social Media, marketing events & campaigns,
• Sizzle Reels, Toys etc.
• Legal and Clearance documents
• Scripts
• VFX Elements
PRODUCTION
• Pre-production elements including artwork, storyboards & pre-viz, locations, set & production
design
• Script versions, Call sheets, day out of days, etc.
• Dailies, Rough Cuts, VFX Turnovers, MPAA screeners, etc.
• Sound Effects Element Library for reference and re-use
PUBLISHING
• All of Marvel Comic Books properties
• Artwork, Concept Design, manuscripts
• Characters, campaigns, toys and vendor submissions
STUDIO ARCHIVES
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12. STUDIO ARCHIVES
SOLUTION
• All elements are searchable with a thumbnail view to provide visible
results, further narrowing a search
• Comic research library provides on-the-fly association of characters to
themes, campaigns, stories, concept & toy design, etc.
• All elements have notes, clearance & legal documents and comments,
reviews & approval status associated
• Access to everything is secure and trackable, with a full audit history of
who has reviewed what and when.
• Footage in the system is searchable with multiple custom tagged
associations, allowing for resale as stock footage
• Proxy views remain on line in perpetuity for instant, visible search results.
• Assets are now easily accessed and can be monetized
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13. BENEFITS SUMMARY
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14. BENEFITS & SAVINGS
REAL-STUDIO RESULTS
• Eliminates needless physical distribution of production materials, DVDs and scripts saving
thousands of dollars per production
• Open APIs and consistency in the meta structure of data and assets saves tens of thousands
of dollars in man hours required to fix naming conventions and inconsistent vendor deliveries.
• Saves hundreds of man hours and system rentals in automating functions like watermarking,
FTP distribution, screener distribution, etc. saving tens of thousands of dollars per production.
• Single, central repository provides maximum reuse, and monetizes investment in assets - Tens
to hundreds of thousands saved per production
• Streamlines and documents the review and approval process saving miscommunication and
potentially hundreds of thousands of dollars in lost time and VFX do-overs.
• Re-invents the actor review and approval process for production stills saving hundreds of
thousands of dollars per production and keeping the talent, PR and Marketing teams
functioning smoothly
• Real-time sync with remote production units provides unparalleled transparency to on-
location progress
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15. BENEFITS & SAVINGS
REAL-STUDIO RESULTS (cont.)
• System security mitigates loss and stops leaks before they happen, saving the studio
potentially millions in lost revenue
• Studio products distributed to 200 airline partners through the system, along with MPAA
screeners and the ability to expire access to any time
• Efficiencies allow the creative process to continue right up to the end of the delivery timeline:
• Better production meetings
• Faster decision making
• Accurate execution
• Quicker review with more iterations
• Faster turnover of source files allows for easier completion
• Faster time to market
• In addition to saving the Studio potentially millions of dollars per year, this system is helping the
filmmakers and the studio create better products
Sunday, March 1, 15

16. THANK YOU
steve@5thkind.com
Sunday, March 1, 15