2. 21
1.2 x 10
New Bytes of Information in 2010
Source: IDC, as reported in The Economist, Feb 25, 2010
2

3. Gartner IDC
“CIO's
increasingly see
By 2020, technologies “In 2012, the ICT
mobile, cloud, such as industry's shift
social and big data analytics/BI, to its third
technologies
mobility, cloud major platform
will drive at least
and social in of growth —
combination built on mobile,
80%
of the
rather than
isolation to
address business
cloud, social,
and Big Data
technologies —
industry’s growth priorities.” will accelerate.”

4. Driving
Mobility Social Cloud BI / Big Data
► New and different ► Cultural shift in ► Lower barriers to ► Massive data
types of devices how people entry (markets, growth
► Changing interact access to ► Availability of
workstyles ► Online customer computing power) third-party data
► Always-on engagement now ► More flexible ► Globalization of
connectivity a business development markets
differentiator model
► Growing ► Smaller, more
expectations for ► Increasing need to ► More efficient segmented
anywhere access connect and share application customer
to apps and data in new ways delivery audiences
► Greater speed to
market

13. The world of data is changing
Cloud

14. Big Data

18. Value Big Data

19. Example: All Scientific Data Online
• Many disciplines overlap and use
data from other sciences.
• Internet can unify all literature and
Literature
data
• Go from literature to computation to
data back to literature.
Derived and
• Information at your fingertips – recombined data
For everyone, everywhere
• Increase Scientific Information
Raw Data
Velocity
• Huge increase in Science
Productivity
(From Jim Gray’s last talk)

20. New
New Data Sources Technologies
Large Data
Volumes
Non-traditional New Economics
Data Types
New Questions & New Insights

21. Big Data Benefits

23. traditional and new capabilities
TRADITIONAL NEW
Relational Database Management System Petabyte-Scale Services

24. Insightful, Connected, Complete
Analyze Big Data with familiar tools Share and collaborate via Azure Windows simplicity for Hadoop
Marketplace
Immersive insights from any data Extend data warehouse with
Integrate with Social Media Hadoop
Driving insights with simplified
programming Advanced Analytics with Hadoop Scale & elasticity of the cloud