1. Hispanically Speaking
Digital Media
HSNews.com
1
Wednesday, August 7, 2013

2. HSNews.com
2
39.4 Million
# Latinos on Line &
Growing
Wednesday, August 7, 2013

3. www.HSNews.com
3
21 Million
# Latinos Seeking Hispanic
Content Sites
$448 Million
MarketValue
Source:AdAge 2013 Hispanic Fact Pack
Wednesday, August 7, 2013

4. www.HSNews.com
4
# of Online Digital Media
Brands for/about Latinos
0
Wednesday, August 7, 2013

5. 5
for Females 18-24 $ 300 M
for African American Market
for Twenty Somethings
for Fashion/Beauty Lifestyle
for Males 18-35
for Millennia's 32 and younger
for Wellness Enthusiasts $ 700 M
$ 250 M
$ 318 M
$ 10 M
$ 500 M
$ 140 M
For Latino Demographic.... NADA, ZILCH,
NOTHING Until Now
THERE IS:
for Sports Enthusiasts $ 220 M
Market Value
Wednesday, August 7, 2013

6. 6
#1 Independent Latino Content
Provider
and We Just Got Started!
Wednesday, August 7, 2013

7. Hispanically Speaking Digital Media
7
10 Sections
40 Verticals
30,000+ articles
Strategy
* Expand Content Offerings
* Enhance Brand Development
* Convert Readers to Users to
Consumer
* Become #1 Digital Brand for
Latinos
Original Content
Contributors
Network
Home to Leading
Latino Voices
Business Model
* Digital Advertising Sales
* Content as Advertising
* Affiliate Programs
* Culturally Anchored E-
Commerce
Competitive Edge
* Unique Strategy
* First to Market
* Market Leader with Strong
Traction
* Scalable, Cost-Effective
Customer Acquisition
Wednesday, August 7, 2013

8. Hispanically Speaking Digital Media
•
MarketValidation
• First to Market, Quickly Garnered
Critical Mass
•
Created Sought After, Award -
winning Editorial Content
•
Over 1M Filled Ad Impressions/
month
•
Created Preferred Online Casa for
Leading LatinoVoices
What We’ve Done Where We Are
8
•
6.0M PageViews since Inception,250K
Uniques per Month
•
30,000 Site Members and Growing
• Operating within 2 large Opportunity
Markets: Hispanic and Digital
•
Reaching Target Market: Upscale Latinos,
25-59, $50,00-$100,000
•
12K Monthly Burn Rate; $2.1M Market
Value
•
Currently More Online Readers than
Chicago Tribune’sViveloHoy.com, & All
Chicago Spanish Dailies
Wednesday, August 7, 2013

9. Hispanically Speaking Digital Media
•
#1 Digital Brand For/About Latinos
• Boost Content Offerings, Dramatically Increase Traffic and Enhance Monetization
•
Build ContentVertical into Culturally Anchored E-Commerce and Prove Revenue Model
Within 18 months
•
Hire COO, Developer and Form Advisory Board
•
Leverage Latino Market Place Expertise
• Conservative Estimated MarketValue of $40M inYear 5
Where We’re Going
9
Wednesday, August 7, 2013

10. Hispanically Speaking Digital Media
What We Need:
10
$500K to $1.0M
The Numbers:
Year 2
Year 1 Year 3 Year 4 Year 5
Users/mo
Revenue
EBITDA
MarketValue
Investment $1.0M
Flat CPM $12
MarketValue $7/UV + 3x Earnings
Conservative Case Scenario
Assumptions:
500K 1.5M 2.5M 3.75M 5.0M
420K
<120K>
1.32M
540K
2.53M
1.02M
3.77M
2.57M
6.12M
3.72M
$3.9M $11.3M $39.3M
$29.6M
$18.89M
Wednesday, August 7, 2013

11. Meet The Players Estelle G.Walgreen
EWalgreen@hs-news.com
Estelle W.
Co-­‐Founder,
Editor-­‐in-­‐Chief
Martin K
Programmer
Cristian G
Finance
Contributor
Kim K.
Co-­‐Founder
La Communidad
Contributors
Nicole L.
Editorial
Dena M.
Health
Contributor
Elizabeth L
Education
Contributor
Jessie R.
Editorial
Alfredo L
Sports
Contributor
11
Wednesday, August 7, 2013