The document discusses the opportunities and risks of social media use for enterprises. It identifies several potential internal uses of social media, including for customer feedback, recruiting, knowledge sharing, and training. However, it also notes reputational, compliance, privacy, and security risks. The document advocates implementing effective social media governance, policies, monitoring, and employee awareness training to help enterprises unlock benefits from social media while mitigating risks.

2. Social Media and enterprise
Opportunities
Social Media
CRM Social Media
for Internal
Social Media Communication
for Customer Social Media for
Social Media for
Feedbacks Internal Knowledge
Public Relations Social Media for
Sharing
Social Media for Recruiting
Social Media for Innovation and
Branding and Crowd Sourcing Social Media for
Marketing Social Media Internal Trainings
External Internal
in the
view Reputational
Operational view
Risks regarding
Enterprise Risks regarding
Social Media
Social Media Social
Regulations
Engineering
Security
Compliance Privacy Strategic
Risks regarding
Risks regarding
Social Media
Social Media
Risks
15.2.2013 2 Liiketoiminnan lait -seminaari
Turvallinen ja tehokas sosiaalinen media

3. Social Media Sites
15.2.2013 3 Liiketoiminnan lait -seminaari
Turvallinen ja tehokas sosiaalinen media

4. Social Media risks and challenges
Criminal hackers “re-engineering” confidential information
• Hacked, faked or compromised corporate accounts
• Viruses, malware, cross-site scripting and phishing
• Failure to establish complete and fully compliant archiving and record-retention
processes for corporate information shared on social media, especially in the health
care, financial services and banking industries
Do not ignore, limit, restrict!
15.2.2013 4 Liiketoiminnan lait -seminaari
Turvallinen ja tehokas sosiaalinen media

5. Social media: opportunities and risks
abound
15.2.2013 5 Liiketoiminnan lait -seminaari
Turvallinen ja tehokas sosiaalinen media

6. Social Media and enterprise
Which of the following controls have you implemented to mitigate the new or
increased risks related to the use of social media?
45 %
Limited or no access to… 18 %
45 %
Policy adjustments 72 %
40 %
Security & social media… 67 %
32 %
Monitoring of social… 26 %
11 %
New disciplinary processes 5%
Adjusted incident… 10 %
8%
Global
20 % Finland
None 3%
15.2.2013 6 Liiketoiminnan lait -seminaari
Turvallinen ja tehokas sosiaalinen media

7. Social media without effective governance
Management
Marketing & Human Legal & Research & IT Security & Products &
Communication Resouces Compliance Development Operations Services
No Social Media
Governance
Business networking Video-sharing Music-sharing Photo-sharing
website website website website
News and update- Email client and Social networking
sharing website personal updates website
website
15.2.2013 7 Liiketoiminnan lait -seminaari
Turvallinen ja tehokas sosiaalinen media

8. Social media with effective governance
Good Practices Social Media Strategy Good Practices Social Media Policies
 Social media strategy that covers the specific strengths and  Corporation-wide social media policy with regional
weaknesses of the organization related to social media adaption if necessary
 Strategy is implemented through the social media policy  Social media policies for marketing and communication as
well as for business and private use by all employees
Management
Marketing & Human Legal & Research & IT Security & Products &
Communication Resouces Compliance Development Operations Services
Good Practices Social Media Monitoring Social Media Governance Good Practices Social Media Awareness
 Centralized overview of the organization‘s  All employees have access to the social
official social media sites media policy and are regularly informed
 Real-time monitoring of relevant keywords about the do‘s and dont‘s
 Established incident managemen system  Testing of the policy through ethical
adressing social media issues social engineering attacks etc.
Business networking Video-sharing Music-sharing Photo-sharing
website website website website
Email client and
News and update- personal updates Social networking
sharing website website website
15.2.2013 8 Liiketoiminnan lait -seminaari
Turvallinen ja tehokas sosiaalinen media

9. Unlock potential benefits and address risk
Social Media Unlock potential
Excellence benefits:
• Recognizing strategic
Social Media opportunities
Monitoring • Brand awareness
Controls, Tools • Generate revenue
•
Social Media Effective Enhanced competitive
advantage
Awareness
Trainings Social Media • Valued relationships
• Efficient recruitment
Social Media
Governance
Governance & Strategy • Cost reduction
Framework • etc.
Policies, Guidelines Control the Risks:
Social Media
Strategy
• Strategic risks
Vision, Goals, KPIs • Operational risks
• Reputation risks
Social Media • Legal risks
Assessment
SWOT Analysis • Confidentiality risks
15.2.2013 9 Liiketoiminnan lait -seminaari
Turvallinen ja tehokas sosiaalinen media

10. Social Media governance maturity model
15.2.2013 10 Liiketoiminnan lait -seminaari
Turvallinen ja tehokas sosiaalinen media

11. Thank you
Antti Herrala
IT Risk & Assurance Leader
Advisory Services
Email: antti.herrala@fi.ey.com
Phone: +358 207 280 190
Mobile: +358 40 768 8397
15.2.2013 11 Liiketoiminnan lait -seminaari
Turvallinen ja tehokas sosiaalinen media