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Hybrid Approaches to  Taxonomy & Folksonomy   Semantic T e chnology, 2009  Stephanie Lemieux Earley & Associates [email_address] www.earley.com
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
About me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The tired debate Taxonomy Folksonomy Control Democracy Top-down Bottom-up Arduous process Just do it Accurate Good enough Restrictive Flexible Static Evolving Expensive to maintain Low cost – “crowdsourced”
The relevance problem ,[object Object],[object Object],*Billy Cripe: Folksonomy, Keywords & Tags: Social & Democratic User Interaction in Enterprise Content Management http://www.oracle.com/technology/products/content-management/pdf/OracleSocialTaggingWhitePaper.pdf
Taxonomy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tags ,[object Object],[object Object],[object Object],[object Object]
Why tagging is so interesting… ,[object Object],[object Object],[object Object],[object Object],Reno| Tags
The downside… ,[object Object],[object Object],[object Object],[object Object],Study: 40% of flickr tags and 28% of del.icio.us tags were flawed in these ways Misspellings Library vs. libary Plam pilot Compound words TimBernersLee Case & number Folksonomy, Folksonomies Personal tags To read My dog @work Single-use tags Billybobsdog
The downside… ,[object Object],[object Object],[object Object],[object Object],Robin Bird Turdus migratorinus … Known as “tag noise”
The downside… ,[object Object],E.g. Search on Delicious: Folksonomy: 16049 Folksonomies: 4404 Both: 2642
The tagging hype cycle http://www.pui.ch/phred/archives/2007/05/tag-history-and-gartners-hype-cycles.html
The web vs. the enterprise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],E.g. Flickr Delicious Social tagging works well in this context Social tagging is more of a challenge, needs clear arena
R o le of folksonomy in the enterprise? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Role of folksonomy in the enterprise? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The downside… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Message text External News Reports Discussion postings Links Engineering document repositories Success Stories Policies Approved Methods Best Practices Key concept:  Not all content is created equally The content continuum Lower Cost Higher Cost Tagging/Organizing Processes Unfiltered Reviewed/Vetted/Approved Lower Value Higher Value
What if we blended the two? ,[object Object],Low cost Findability Flexible Structured relationships User terminology Oversight Social sharing Consistency
Hybrid approaches Co-existence Tag-influenced taxonomy Taxonomy influenced tagging Tag hierarchies/ontologies
Co-existence ,[object Object],[object Object],Web example: Flickr & Library of Congress:  http://www.flickr.com/photos/library_of_congress/
Co-existence – public library
Raytheon – corporate example ,[object Object],[object Object],[object Object],[object Object],http://www.slideshare.net/CJMConnors/i-kms-singapore-presentation
Variation: Tag mediation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tag-influenced taxonomy ,[object Object],[object Object],[object Object],[object Object]
Tag-influenced taxonomy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Taxonomy-influenced tagging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WWW example: ZigTag (2008) Definitions from Wikipedia & Wordnet Tagging with type-ahead against database of 3M unique concepts & 8M synonyms
Zigtag ,[object Object],[object Object],[object Object],[object Object]
Zigtag search Still get problems with uncontrolled tags & recall Interesting relationships from Wikipedia Browesable tag cloud
Example: myedna (Education.au) http://www.educationau.edu.au/jahia/webdav/site/myjahiasite/shared/papers/tagging_hayman.ppt Fully taxonomy-directed tagging
Buzzillions.com ,[object Object],[object Object],© 2008
SharePoint? ,[object Object],[object Object]
Taxonomy-directed tagging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tag hierarchies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Raw Sugar example
More user-powered tag relationships ,[object Object],LibraryThing allows any use to combine (or uncombine) 2 tags that are semantically equivalent. www.librarything.com
Automatic derivation ,[object Object],[object Object],http://www.pui.ch/phred/automated_tag_clustering/
Delicious & citeulike hiearchy http://heymann.stanford.edu/taghierarchy.html
Clustering at Flickr
Auto clustering/facets ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.pui.ch/phred/automated_tag_clustering/
Intelligent tags ,[object Object],[object Object],[object Object],[object Object],[object Object]
Intelligent tags ,[object Object],[object Object],[object Object],[object Object],[object Object],<tag:RestrictedTagging> <tag:taggedResource rdf:resource=&quot;http://example.org/post/1&quot;/> <foaf:maker rdf:resource=&quot;http://apassant.net/alex&quot;/> <tag:associatedTag rdf:resource=&quot;http://tags.moat-project.org/tag/ apple &quot;/> <moat:tagMeaning rdf:resource=&quot;http://dbpedia.org/resource/Apple_Records&quot;/> </tag:RestrictedTagging>
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate social tagging tools © 2008
Corporate social tagging software http://www.connectbeam.com/
Corporate social tagging software http://www.cogenz.com/
Corporate social tagging software http://www-306.ibm.com/software/lotus/products/connections/dogear.html
Corporate social tagging software ,[object Object],[object Object],© 2008
Corporate social tagging software ,[object Object]
Questions? Stephanie Lemieux [email_address] www.earley.com 781-444-0287 Blog : sethearley.wordpress.com Twitter : stephlemieux Send an email to  [email_address]  for a free pass to one of our conference calls.

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Hybrid Approaches to Taxonomy & Folksonmy

  • 1. Hybrid Approaches to Taxonomy & Folksonomy Semantic T e chnology, 2009 Stephanie Lemieux Earley & Associates [email_address] www.earley.com
  • 2.
  • 3.
  • 4. The tired debate Taxonomy Folksonomy Control Democracy Top-down Bottom-up Arduous process Just do it Accurate Good enough Restrictive Flexible Static Evolving Expensive to maintain Low cost – “crowdsourced”
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. The tagging hype cycle http://www.pui.ch/phred/archives/2007/05/tag-history-and-gartners-hype-cycles.html
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Message text External News Reports Discussion postings Links Engineering document repositories Success Stories Policies Approved Methods Best Practices Key concept: Not all content is created equally The content continuum Lower Cost Higher Cost Tagging/Organizing Processes Unfiltered Reviewed/Vetted/Approved Lower Value Higher Value
  • 18.
  • 19. Hybrid approaches Co-existence Tag-influenced taxonomy Taxonomy influenced tagging Tag hierarchies/ontologies
  • 20.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. WWW example: ZigTag (2008) Definitions from Wikipedia & Wordnet Tagging with type-ahead against database of 3M unique concepts & 8M synonyms
  • 28.
  • 29. Zigtag search Still get problems with uncontrolled tags & recall Interesting relationships from Wikipedia Browesable tag cloud
  • 30. Example: myedna (Education.au) http://www.educationau.edu.au/jahia/webdav/site/myjahiasite/shared/papers/tagging_hayman.ppt Fully taxonomy-directed tagging
  • 31.
  • 32.
  • 33.
  • 34.
  • 36.
  • 37.
  • 38. Delicious & citeulike hiearchy http://heymann.stanford.edu/taghierarchy.html
  • 40.
  • 41.
  • 42.
  • 43.
  • 44. Corporate social tagging tools © 2008
  • 45. Corporate social tagging software http://www.connectbeam.com/
  • 46. Corporate social tagging software http://www.cogenz.com/
  • 47. Corporate social tagging software http://www-306.ibm.com/software/lotus/products/connections/dogear.html
  • 48.
  • 49.
  • 50. Questions? Stephanie Lemieux [email_address] www.earley.com 781-444-0287 Blog : sethearley.wordpress.com Twitter : stephlemieux Send an email to [email_address] for a free pass to one of our conference calls.

Notas del editor

  1. It’s not all hugs &amp; puppies though. Tagging does have downsides.
  2. Here’s an interesting image – if you haven’t seen a hype cycle before, Gartner puts these out regularly to indicate the adoption trend of new technologies. The cycle is this: first the technology is created and takes off. People start talking about it, there’s a lot of excitement about potential, and a few innovative companies try their hand at implementing it. As more organizations join, it hits what is called the peak of inflated expectations. Before data starts rolling in about how successful everyone has been with the technology, people start writing blogs and articles on a few star case studies and everyone thinks it will solve all of their problems. Then we hit the trough of disillusionment, where the data starts coming in and we realize that these technologies don’t work out the box, that they need work and don’t apply in all situations. Then those who don’t give up start building best practices and the technology matures, there are more stable vendors, and it enters the slope of enlightenment. We are just starting to climb out of the trough – realizing what we can realistically do with social tagging in the enterprise. As with any trend, it isn’t the panacea that people thought it would be, but it is a useful technique.
  3. Appliance, OOTB – also OOTB connectors for FAST, Google, integrates with LDAP, most intranet portal search
  4. More of a standalone system
  5. Now called Lotus Connections