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Total Breakdown
Voice
& IVRText Chat
Location
data
Social Media
Mobile App
Web &
e-Services
Scanned
Documents
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New Approach: The Customer Journey
Integrated
Communications
Channels
Contextual Data Analytics User Experience
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Evolution of the Technology
Voice Self Service to Intelligent Customer Front Door
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High-Value
Proactively
engage
Elite
Dedicated
personal
representative
Mass
Market
Manage
cost of service,
sell reactively
Low-Value
or Costly
Deflect and
tightly manage
cost of service
Value-based Segmentation
High
High
Low
Low
CustomerValue
Customer Cost
Deflect your most
costly ones
Engage your most
valuable customers
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• 13 years of complex implementations in
the cloud
• Focused on mid to large enterprise
solutions
‒ Complex
‒ Customized solutions
• Differentiation: Expertise, Innovation,
Commitment
• World class applications from Gartner Magic
Quadrant leaders
• Always on, always available, guaranteed by
SLA
Echopass Corporation
The Recognized Market Leader
Notas del editor
Evolution of self-service from:From cost reduction by caller containment (in IVR)to:Differentiating your serviceExpanding revenue generationIncreasing customer loyaltyReducing customer churn
Traditional channels of communication are giving way to newer channels of communication. Being able to respond to customers using the channel of their choice is critical to a heightened level of service and personalization.More than just offering a customer more choices on how to communicate with an enterprise, this trend fundamentally changes the dynamics of the dialogue between a customer and the enterprise.
Many channels of communication. These channels are disjointed and often frustrating to use, and there is no information linkage, no customer lifecycle management that brings together these different channels to form a single customer journey.The result is that customers feel lie they are communicating with a black box.
Contact centers need to focus on the complete customer journey.1- Integrated channels allows tracking of customer activity across channels and allows integration of channels (chat to voice, for example)2- Contextual data allows enterprises to personalize the experience3- Analytics provides data that can help fine-tune the experience and gain insights into customer trends4- The user experience becomes critical to maintaining the customer’s attention and satisfactionWe will focus on the user experience.
Thanks to technology, today’s consumer is more connected, more informed, more empowered, more impatient. We expect personalized and convenient care, at anytime and from anywhere. Consumers’ service expectations are fueled more and more by their interactions with technology in their everyday lives - which increasingly include voice recognition and natural language understanding (NLU). Natural language speech recognition has become mainstream and is profoundly changing consumer willingness to engage in natural conversations with their devices. Think Siri and Dragon Go! on smartphones, solutions such as OnStar and Ford SYNC in cars and the intuitive, self-service applications that consumers routinely interact with when calling into contact centers. These days, it’s normal and even routine for consumers to use their voice to interact with systems and their devices.Nuance’s speech and natural language solutions have changed consumers’ expectations of what is possible on each screen – and all play a critical role in powering meaningful conversations between people and technology.
What if you COULD offer your customerthe kind of functionality their customers want at a price that makes sense for them? What if that solution represented best practices that came from decades of experience and was delivered by the leaders in customer care? What if you could reduce their risk by giving them up front the kind of results you can expect from this solution? Well, we think you can.
FastStart Approach directly addresses this hurdle and is squarely aimed at customers for whom the economics of a traditional delivery just don’t work. It is a turn-key implementation service that leverages best practices to enable companies of all sizes to cost-effectively benefit from speech self-service. Bundling Nuance’s extensive design and deployment experience with proven speech components, FastStart Approach delivers a pre-defined scope with predicable outcomes - achieving maximum results with minimum risk.
We address common, foundational speech functionality across a variety of applications These are fixed scope engagements delivered by Nuance PS who leverage a repository of design templates and proven speech components developed over the course of hundreds of implementations. Since everything we deliver with FastStart Approach has been proven time and again, we can inform the customer up front what the performance of their application will be significantly (thereby) reducing their risk of taking the next step.
A natural language speech application provides an intuitive and pleasing front end to a customer interactionTo customize and fully personalize the interaction, the application relies on contextual data to determine:How the caller is greetedWhat options the caller will be providedHow the caller is segmented and handledWhat offers should be providedPuts the customer in control of the interactionRequiresReal-time, end-to-end view of the customer service, consolidated view of customer data from disparate sources, including:DatabasesMobile applicationsBrowser interactionsLocation-based dataCRM systemsA broadly flexible data architecture to allow tailoring of customer data to particular business models and processes.Enable personalized, multi-channel, integrated inbound/outbound solutionInteraction history and communications channel awareness
iCFD supports a native natural language voice user interfaceiCFD is a transformative customer service solutioniCFD supports uniquenessiCFD Identifies customer intentIntelligently determines how to treat the customer based on:Current input (voice or other channel)Past interaction historyBackend and location based dataReal time statisticsBusiness rules and other dataDirects the caller to the best resourceOffers Self-Service, Assisted and/or Proactive Service (based on current context)
Identify the caller:Caller ID, voice printPersonalize the experience:User interaction historyLocation dataProfile dataCustomer preferencesSegment customer:Based on valueBased on intentSpecial offers based on segmentation and locationSeamless transition of customer from self to assisted service to continue the interactionAgent screen pop with full interaction context and historyPLAY CLIP HERE
What have we been working toward?Enhanced customer satisfactionCompetitive differentiationImproved customer loyaltyCost containmentIncreased revenue opportunityIncreased efficiencyImproved agent satisfactionOne thing I think is particularly exciting is how the personalization that comes with understanding context can be leveraged for cross and up-sell. Many IVR implementations include elements of cross and up selling but they tend to take a shotgun approach. Customers who inquire about X also tend to buy Y so if they look at X we’re going to offer them Y. Context let’s us take that practice to a deeper, more targeted level and, very importantly for customer satisfaction, it also allows us to NOT make an offer when it isn’t appropriate for an individual (especially if it’s not appropriate based on the marketing preferences they’ve set with us). Problem: The cost and complexity to implement this type of solution can be prohibitive, require excessively long lead times, and can be outdated at the time it is finally implemented.
It allows you to better segment your customers based on their value to your business.Genesys has found, working with enterprises worldwide, that companies typically do a pretty good job of providing exceptional service to their elite customers (the top 5-10% of their customer base). They often do this by assigning a dedicated personal representative. This is a high-touch and costly way of providing customer service. It’s fine for the elite customers who yield a lot of profit, but not for the majority of your customer base. The problem is, most companies treat the remaining 90% of their customers the same, as if they were all Mass Market customers. “Equal service for all!” and “First Come, First Served.” But this approach is inappropriate for two key segments. First, high-value customers (the next tier down from elite customers – typically the next 15-20% of the customer base) are a potential growth engine for the company. These are affluent professionals who can afford to buy more, if you have a relationship with them and understand their needs. But these are busy folks, who are inclined to use technology and self-service for convenience. So, your business probably isn’t talking to these folks as frequently as you should. These are people you need to engage proactively.The other group that typically isn’t being serviced appropriately are the low-value, costly customers. These are people whose behaviors break your business models. They don’t pay bills on time, they request fee waivers, they call multiple times per week or even per day, they aren’t satisfied with self-service because they need to explain their situation to a live rep. You can’t afford to keep these high-maintenance folks as your customer. You either need to coach them how to behave more like a valued and valuable customer. Or you need to encourage them to close their accounts and go to your competitors. intelligent Customer Front Door allows companies to better manage value-based segmentation, by proactively engaging high-value customers and containing or deflecting the costly ones. We’ll see how this is done in more detail in a moment.
Echopass has driven the evolution of the customer experience and iCFD to the cloud.Why is this an advantage?Purchase only what you need todaySeamlessly expand with needsAvoid major system capital expense Integrate existing applications into a hybrid environment:Echopass has simplified the deployment of an iCFD solutionEchopass has industry-leading experience in integrating with complex systems and leveraging business rules to create a personalized customer interaction experienceReduce overall TCO by >30%Gain speed to market and… First mover advantage (take advantage of new technologies as they become available ahead of the deployment curve)Competitive differentiationNew innovative capabilitiesSLA and high availability
