1. hello

2. my name is
julian
sykes

3. i jointly run

4. we work on
branding
interactive

5. i am interested in
definitions
doing

6. i believe
“consumption is not just a way of life,
it is life. It provides an invaluable
vehicle for processing and interacting
with an evolving world, facilitating
both learning and social interaction
through the continual intake of new,
fresh experiences.”
Source: Emotionally Durable Design, 2005 p29

7. definitions

8. definitions

9. definitions

10. i believe
“it’s not about
being ethical
it’s about being
smart.”

11. i am interested in
HEAVY METALS IN TOYS
Hamburger Umwelt Institute

12. real value is
Wher
e qual
is che ity
aper!

13. real value is

14. no-frills affluents
“they are drawn to pragmatic, practical
products, not prepared to pay premium
prices for either essentials or flash-in-the
pan trends, but determined to maintain
their pre-crunch lifestyles. And they are
making their presence felt all over the
high street”

15. doing
outlet will sell lifestyle C2C products
products will include items such as:
- clothing
- home wares
outlet may utilise social media
outlet maybe pop-up
outlet will be an exhibition space

16. doing

17. doing

18. doing
www.twitter.com/cradlecardiff

22. find out more
www.julianmarshallsykes-branding.blogspot.com