Ecodesign and product service systems for social enterprises

1. product
service
systems
Cylch
Conference
2011
Frank
O’Connor
Director
–
Ecodesign
Centre

2. obsolescence
is
a
social
crime
Massimo & Lella Vignelli, Design Indaba, 2007

3.
98%
of
products
are
thrown
away
within
6
months
Is this the end user? source:
Edwin
Datschefski
&
United
NaLona
University
Image
source:
Chris
Jordan

4. society
has
to
change

5. valuable
resources
are
wasted
Image
source:
Maciej
Dakowicz

6. design
has
to
change

8. what is design?

9. ecodesign
is
a
strategic
design
management
process
that
considers
the
full
life
cycle
environmental
&
social
impacts
of
products,
packaging
and
services
80%
of environmental
impacts
can be locked-in at
the design stage

10. ecodesign
considers
the
materials,
processes
&
pracLces
of
a
organisaLon.
It
can
idenLfy
layers
of
waste
but
also
layers
of
value
80%
of environmental
impacts
can be locked-in at
the design stage

11. ecodesign requires life cycle thinking
most designers are concerned with these stages
take make buy/use waste
recycle re--manufacture re-use

14. common
ecodesign
strategies

15. design for…. recycling/reuse
disassembly, servicing, upgrade, reduced material mix
image source: Hermann Miller

16. design for….
manufacture &
assembly
lean manufacturing, cleaner
production, servicing, upgrade,
image source: steelcase

17. design for…. low impact materials
recycled, recyclable, bio materials, compatibility, compostable,
renewable, sustainable
image source: inhabitat, Worn Again, Moscardino, Remarkable, Sony

18. design for…. eco-packaging
natural, returnable, reusable, multifunction, biodegradable

19. design for…. renewable power
human powered, solar, wind, bio, re-chargeable
image source: Philips, Freeplay, Solio

20. design for…. durability
longevity, durability, desire
image source: dualit, kitchenaid

21. design for…. full life cycles
life cycles, nutrient cycles, material selection, cradle to cradle
image source: mc donagh / braungart

22. 30,000 miles

23. design for…. fair &
just production
health and safety, employees
rights, unions, forced labour, child
labour, discrimination,
image source: martin charter / CFSD

24. design for….
product systems
returnable, remanufacture,
re-use, closed-loop, end-of-life,
product-service-system
image source: RSA

25. PRODUCT SERVICE
SYSTEMS (PSS)!

26. A
marketable
set
of
products
and
services
capable
of
fulfilling
a
user’s
need
(Goedkoop
et
al.)

27. …
also
known
as
a
funcLon
oriented
business
model
(e.g.
Xerox)

28. no
ownership
Tool
hire
Lease
/
service
individual
shared
Consumer
CooperaLve
goods
full
ownership
(adapted
from
Cooper
et
al.)

29. source: ser_is_snarkish

30. source: ZIPcars

32. source: DIY Kyoto

33. How
can
we
move
forward?

34. Always
ask
the
quesLon:
..how
are
you
contribuLng
to
the
sustainability
agenda?

35. Consider
your
brand
-­‐
this
is
‘your’
user’s
experience

36. brands
are
much
more
than
just
logos
or
names.
They
are
the
culminaLon
of
a
user’s
total
experience
with
the
product
or
service
or
organisaLon
chartered
insLtute
of
markeLng
2005

37. Remember
every
product,
service,
organisaLon
tells
a
story.
What
is
your
story?

39. “designed,
made,
remade
in
Wales.
zero
waste”

40. Orangebox

41. Add
value
through
ecodesign
e.g.
work
with
designers/design
schools
on
new
concepts,
brand
label

42. source: inhabitat, Droog, Jens Praet

43. source: Droog, Tejo Remy

44. source: Raw Nerve - “Life is Suite”

45. source: Droog, “Do Hit”

46. Re-­‐think
your
service
offering
e.g.
offer
combined
‘package’
(to
shared
offices)
e.g.
upskill
e.g.
use
leasing
sites
such
as
Ecomodo
(free)
and
Rentoid
(charge)
to
share
materials

47. Re-­‐value
materials,
resources
e.g.
‘slow’,
smart
recovery
e.g.
quality,
value-­‐add
versus
short-­‐termism
‘recycling
targets’

48. Partnerships
/
co-­‐creaLon
e.g.
Oxfam
-­‐
ASOS
clothing
upcycling
e.g.
Cwm
Harry
Trust
–
Ecodesign
Centre
(&
others)
–
‘waste
becomes
resource’
e.g.
Orangebox
–
furniture
extended
loops

49. Without
contraries,
there
is
no
progression.
William
Blake

51. Good
intenLons
are
not
enough.
We
need
‘sustainable’
results.
We
need
‘sustainable’
organisaLons.

52. We
can
lead.
We
just
need
to
believe
–
show
no
fear!

53. To
believe
in
something,
and
not
to
live
it,
is
dishonest.
Mahatma
Gandhi

54. Not
all
business
is
bad
Retain
values
Integrity,
intenLons,
capabiliLes,
results

55. ECODESIGN IS THE NORM!