Future Horizons: 6 Key Digital Trends Organizations Can’t Ignore by Steve Rubel and David Armano
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Steve Rubel and David Armano's presentation for the 2010 Best Practices in Change & Internal Communications Summit.
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Future Horizons: 6 Key Digital Trends Organizations Can’t Ignore by Steve Rubel and David Armano
- 1. Six Digital Trends Organizations Can’t Ignore Curated by David Armano, SVP, and Steve Rubel, SVP, Director of Insights edelmandigital.com
- 2. OWNED properties Technologies tend to get all the attention. Yet, they’re fleeting. EARNE D media 2 edelmandigital.com
- 3. The trends, however, develop more slowly and they’re often timeless. Focus on the trends, but leverage the technologies. 3 edelmandigital.com
- 4. TREND I – DIGITAL MEDIA RELATIVITY Space is infinite, time is finite. Recommendations: • Scale surface area by activating employee thought leaders in digital embassies • Combine paid, owned, earned and social - make them work hard for you • Dayparted engagement edelmandigital.com
- 5. TREND I – DIGITAL MEDIA RELATIVITY edelmandigital.com
- 6. TREND II – THE “HEADLESS” INTERNET Web sites fade. Mobile apps surge. Recommendations: • Become a curator and a convener, not just a creator • Build relationships with developers to scale your mobile footprint • Embrace experimentation edelmandigital.com
- 7. TREND II – THE “HEADLESS” INTERNET edelmandigital.com
- 8. TREND III – DIGITAL PRIVACY Privacy is both a communications risk but also an opportunity. Recommendations: • The four M’s of listening: mindfulness, monitoring, measurement and mining • Digital readiness/response • Embrace “supreme transparency” as the norm edelmandigital.com
- 9. TREND III – DIGITAL PRIVACY edelmandigital.com
- 10. TREND IV – DIGITAL & REAL WORLDS COLLIDE Engagement amplified by coordination between physical, social & digital. Recommendations: • Leverage mobile, RFID code, Augmented reality to converge experience • Incorporate event planning & gestural activity • Bridge “digital divide” edelmandigital.com
- 11. TREND IV – DIGITAL & REAL WORLDS COLLIDE Make the experience seamless edelmandigital.com
- 12. TREND V – THE SOCIALIZATION OF COMMERCE Buying, selling and social forms of currency influence what we recommend & purchase Recommendations: • Integrate “social layers” into digital commerce • Tap into “collective purchase intelligence” • Collect data for predictive behavior models edelmandigital.com
- 13. TREND V – THE SOCIALIZATION OF COMMERCE Connect social graphs with commerce edelmandigital.com
- 14. TREND V – THE SOCIALIZATION OF COMMERCE Combine traditional with social currency edelmandigital.com
- 15. TREND VI – THE AMOEBA ECONOMY Traditional command and control business disrupted by organic infrastructure, amorphous form & adaptability Recommendations: • Establish “innovation hubs” across organization • Empower enterprise wide collaboration • Encourage a “culture of change” vs. complacency edelmandigital.com
- 16. TREND VI – THE AMOEBA ECONOMY Develop platforms which harness the hive edelmandigital.com
- 17. TREND VI – THE AMOEBA ECONOMY Develop new ecosystems which foster mutual gain edelmandigital.com
- 18. Thank You @edelmandigital 18 edelmandigital.com